Easy Personalization with WordPressBy: David Vogelpohl@davidvmc

Turn your website into a tool that speaks to people instead of

visitors

Understanding personalization

Your goal is simple

Modify a visitor’s experience relative to what you know about them

MikeLikes hatsHates cats

Likes ebooks

People want personalization

“88% of consumers say they’re more likely to shop with retailers that deliver personalized and connected cross-channel experiences.”

source

@davidvmc #IS2016

Personalization increases revenue

“56% of customers are more likely to buy with a personalized experience”

source

Amazon bases its business on personalization

“56% of consumers say Amazon demonstrates an understanding of their individual preferences and needs on a regular basis”

source

@davidvmc #IS2016

Google is personalization

Latvia

Understanding both relationships and quality

Mastering native WordPress

personalization

WordPress comes with 5 user roles

AdministratorHas access to all administrative options and features.

EditorCan manage and publish posts. Traditionally, editors review posts submitted by contributors and then schedule them for review.

AuthorCan publish their own posts when they wish.

ContributorCan write posts but cannot publish them. Instead, they need to submit their posts for review.

SubscriberHas basic functionality such as changing their profile and leaving comments.

source

@davidvmc #IS2016

Users have 6 native data points you can use

What have I done on the site?Can you send me

stuff automatically?

How should you address me?

What kind of business do I have?

What expectations did you set for me?

Native WordPress has 5 6 user roles

AdministratorHas access to all administrative options and features.

EditorCan manage and publish posts. Traditionally, editors review posts submitted by contributors and then schedule them for review.

VisitorCan only view your site. You know nothing about them.

AuthorCan publish their own posts when they wish.

ContributorCan write posts but cannot publish them. Instead, they need to submit their posts for review.

SubscriberHas basic functionality such as changing their profile and leaving comments.

@davidvmc #IS2016

How do you get visitors to become a user?

@davidvmc #IS2016

Reference WP functions & user data when designing

litturl.co/wpFunctions

billy@fakeemail.com

William

Thompson

fakeemail.com

bthompson

@davidvmc #IS2016

Even simple drops can go a long way

@davidvmc #IS2016

Hunt for places to personalize

Give them a reason to log in

@davidvmc #IS2016

Comments Gated Content

ChatForums

Personalization plugins

Widget style personalization with inSite

litturl.co/inSite

Membership plugins power big personalization

@davidvmc #IS2016

memberpress.com

Use geoip to give a more localized experience

@davidvmc #IS2016

litturl.co/geoipDetect

(developer needed)

Your host may offer personalization too

@davidvmc #IS2016

litturl.co/GeoIP(no developer needed)

<easy> Embedded personalization </easy>

Embedded personalization uses third party JS

<script src="//cdn.optimizely.com/js/836340079.js"></script>

Optimizely takes a CRO approach (surprise)

litturl.co/OptPer

Hubspot uses dynamic offers & forms

@davidvmc #IS2016

litturl.co/HSPersonal

WordPress has native personalization

Remember what you learned

Personalization is the future of the web

Third party tools can make it easy

Easy Personalization with WordPressBy: David Vogelpohl@davidvmc

Thank you!