persuasive speaking 1 dr. joan aitken. persuasive speaking2 persuasion the process of creating,...

Persuasive SpeakingPersuasive Speaking 11

Persuasive SpeakingPersuasive Speaking

Dr. Joan AitkenDr. Joan Aitken


PersuasionPersuasion

The process of creating, The process of creating, reinforcing, or changing reinforcing, or changing people's beliefs or actions.people's beliefs or actions.


Ethics and PersuasionEthics and Persuasion

Make sure your goals are Make sure your goals are ethically soundethically sound

Use ethical methods to Use ethical methods to communicate your ideascommunicate your ideas


ESTABLISH YOUR ESTABLISH YOUR CREDIBILITYCREDIBILITY

1. Competence: How an audience 1. Competence: How an audience regards a speaker’s intelligence, regards a speaker’s intelligence, expertise, and knowledge of the expertise, and knowledge of the subject.subject.

2. Character: How an audience 2. Character: How an audience regards a speaker’s sincerity, regards a speaker’s sincerity, trustworthiness, and concern for trustworthiness, and concern for the well-being of the audience.the well-being of the audience.


USE SOLID EVIDENCEUSE SOLID EVIDENCE

Use specific evidenceUse specific evidence Use novel evidenceUse novel evidence Use evidence from credible Use evidence from credible

sourcessources Make clear the point of your Make clear the point of your

evidenceevidence


DebateDebateAgree or Disagree?Agree or Disagree?

Emotional appeals are more Emotional appeals are more powerful in influencing people powerful in influencing people than logical appeals.than logical appeals.

versusversus

Logical appeals are more powerful Logical appeals are more powerful in influencing people than in influencing people than emotional appeals.emotional appeals.


5 minute talk5 minute talk

Discuss a persuasive speech you Discuss a persuasive speech you have heard or given. have heard or given.

How effective was the speech and How effective was the speech and why? why?


What do you think of What do you think of these speeches?these speeches? PersuasivePersuasive SpeechSpeech

on Being a Hero on Being a Hero Stem Cell Research - Persuasive SStem Cell Research - Persuasive S

peech - Daniel peech - Daniel SaubleSauble

Persuasive SpeechPersuasive Speech PersuasivePersuasive SpeechSpeech Donate Blood Donate Blood PersuasivePersuasive SpeechSpeech - Spyware Law - Spyware Law


Target Audience: Target Audience:

The portion of the whole audience The portion of the whole audience that the speaker most wants to that the speaker most wants to persuade.persuade.

What is your target audience?What is your target audience?


How would you research How would you research information for the following information for the following speech? speech? To persuade my audience that there To persuade my audience that there

should be stricter safety standard should be stricter safety standard on amusement-park rides.on amusement-park rides.

To persuade my audience that To persuade my audience that school districts should not allow school districts should not allow soft-drink companies to stock their soft-drink companies to stock their products in school vending products in school vending machines.machines.

To persuade my audience to donate To persuade my audience to donate time to become literacy tutors.time to become literacy tutors.

To persuade my audience to vote in To persuade my audience to vote in the next presidential election.the next presidential election.


Are these speeches Are these speeches persuasive to you?persuasive to you? Al Al Pacino'sPacino's Inspirational Speech Inspirational Speech Colin Powell's UN SpeechColin Powell's UN Speech Gore speech about Global Gore speech about Global

WarmingWarming


5 minute write—Be sure 5 minute write—Be sure to give your name for to give your name for attendance.attendance. Brainstorm in a small group or Brainstorm in a small group or

pairs, then write down three pairs, then write down three possible persuasive purposes for possible persuasive purposes for your upcoming persuasive your upcoming persuasive speech.speech.


Emotional AppealsEmotional Appeals

Appeals that are intended to Appeals that are intended to make listeners feel sad, make listeners feel sad, angry, guilty, afraid, happy, angry, guilty, afraid, happy, proud, sympathetic, reverent, proud, sympathetic, reverent, or the like.or the like.


Tips for Generating Tips for Generating Emotional AppealEmotional Appeal Use emotional languageUse emotional language Develop vivid examplesDevelop vivid examples Speak with sincerity and convictionSpeak with sincerity and conviction Using emotional appeals ethicallyUsing emotional appeals ethically Make sure the emotional appeal is Make sure the emotional appeal is

appropriate to the speech topicappropriate to the speech topic Do not substitute emotional appeal Do not substitute emotional appeal

for evidence and reasoningfor evidence and reasoning


How can you persuade How can you persuade someone?someone? Consider these compliance gaining Consider these compliance gaining

strategies, 64 strategies, 64 COMPLIANCE GAINING COMPLIANCE GAINING STRATEGIESSTRATEGIES

Divide into pairs or groups and each Divide into pairs or groups and each group will examine a page or two.group will examine a page or two.

Each group will summarize the Each group will summarize the strategies they consider most strategies they consider most valuable.valuable.

Which strategies may be useful in Which strategies may be useful in public speaking?public speaking?


What do you think of a What do you think of a speaker who uses a speaker who uses a service like this one?service like this one? http://speeches.com/speeches/http://speeches.com/speeches/

575/menu/demonstration/575/menu/demonstration/speech575.aspx or find a speech575.aspx or find a comparable site.comparable site.


Examine some potential Examine some potential speech topics. What do speech topics. What do you think?you think? http://http://

www.goodspeechtopics.com/www.goodspeechtopics.com/persuasive-speech-topics.html or persuasive-speech-topics.html or find a comparable site.find a comparable site.


Persuasive Impromptu Persuasive Impromptu Speech. Select one and Speech. Select one and present now.present now. Persuade us to take class—or Persuade us to take class—or

enroll in a course with a specific enroll in a course with a specific teacher—you liked.teacher—you liked.

Persuade us to try your favorite Persuade us to try your favorite restaurant, favorite type of food, restaurant, favorite type of food, or favorite recipe.or favorite recipe.

Persuade us to attend an Persuade us to attend an upcoming campus or local event.upcoming campus or local event.


EndEnd

persuasive speaking 1 dr. joan aitken. persuasive speaking2 persuasion the process of creating,...

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