Have we handed over the keys to the Porsche?..

“Real Estate Agents won’t be replaced by technology… they’ll be replaced by Real Estate Agents who effectively use technology…”

2015 >• Most significant turning point in Australia’s Real

Estate Industries future is upon us.

• Industry losing control to third party disinter-mediators..

• It’s time for Action before its too late…

• Online Blueprint at thatpeterbrewer.com >If I were an Australian Real Estate Agent..

The face of the ‘average’ real estate agent is changing…

#shitay

Digital Agent?

If you knew that your Number 1 Competitor was going to go 100% Digital in the next 3 months, what would you do?..

Every man and his dog are ‘Online’

Inman Connect -San Fran and NYC

58/31

Inman Connect take away #1

41% of sales in 2014 were to Millennials..

RE/Max Global Conference March 2015

What’s your digital strategy?

What does your ‘Digital Twin’ look like?

Offline Twin Online Twin

Known locally as a ‘nice guy/gal’

Involved with local community

Good Contributor

Chamber of Commerce

Footy Club Supporter

Sexy Brochures!

Nice Shop/Office!

Everyone knows them!

Has Facebook for Kids

Heard you could get a weather report via Twitter

Watched a funny cat video on YouTube

Brother/Nephew built him/her a website in 2009

Gets annoying e-mails from LinkedIn

Is on Google… page 267

Has an iPhone but can’t use it

Change?

What does your Digital Twin look like?

Is it time to take action?..

…”It’s time to shift your analogue brain to the digital world”…

Tim Jackson - Atherton Real Estate

Who wants to know what the ‘Next Big Thing’ is?..

Beware the perils of ‘The Next Big Thing’

When someone says the words…

#gamechanger…

Run A Mile!

• Social Networking vs Social Notworking ?

• Where are QR Codes now?

• Drone pilot?. Really?…

• How many CRM’s have you bought… and not used?

• Apple vs Android?

• Mac vs PC?

• 3D Cameras and Virtual Reality

• iBeacons

Beware the ‘Shite and Briny..’

What’s the best use of your time?… Or is it a time suck?..

“Real Estate Agents won’t be replaced by technology… they’ll be replaced by Real Estate Agents who effectively use technology…”

Focus on the ‘effective’!

90% of your sellers on settlement said they’d use the same Real Estate Agent again..

Yet 90% ultimately didn’t..

source getkeep.net

Inman Connect take away #2

Typical Real Estate Transaction

Prospect for a Seller

Market the Property

Find a Buyer

Sell the Property

Crickets…

Real Estate Orphanage

Lots of swiping right!

Database broadcast blasts are just Spam by another name..

And really?…. They choose you for your banana cake recipe..?

10,000 bits of crap shoved in letterboxes.. are 10,000 bits of crap shoved in letterboxes..

Stop sending irrelevant crap! If you’re the business owner - Own this!

• Are they relevant to THAT person?.

• By Phone 3-6 times p/a?

• Snail mail 3-6 times p/a?

• Email m’kt u/date 4 times p/a?

• Drop-ins 3 p/a?

• Social media/Blog subscriber?

• ?

What are your targeted trust points?

Best Listing Presso Ever

Digital Agent?

If you knew that your Number 1 Competitor was going to go 100% Digital in the next 3 months, what would you do?..

Change or Die…

Beware the new kids on the block!

Big Data

Predictive analytics..

+

5-7 year home cycle..+Bunnings

+Facebook data

+Woolies data

+Search behaviour

= GOLD

“Real Estate Agents won’t be replaced by technology… they’ll be replaced by Real Estate Agents who effectively use technology…”

Focus on the ‘effective’!

I am thatpeterbrewer.comI am thatpeterbrewer.com

+61417630962