1. Rebranding Direct Response TV Traditional & Digital Media SAM HOUSTON RACE PARK GAMING

2. Peter Mayer // Sam Houston Race Park Case StudyOUT OF HOME 3. HERES TO RACING: URINAL TV SPOT Peter Mayer // Sam Houston Race Park Case Study 4. Peter Mayer // Sam Houston Race Park Case StudyHERES TO RACING: RESTAURANT TV SPOT 5. THE ROOSEVELT Hotel hospitality Brand Strategy Development Desktop Website Development Public Relations Media Purchase Print Design Out of Home 6. Peter Mayer // The Roosevelt Hotel Case StudyHOTEL WEBSITE 7. HOTEL WEBSITE Peter Mayer // The Roosevelt Hotel Case Study 8. An eraof grandeur and elegance is reborn. Our many distinctive amenities include: 60,000 square feet of event space, including three spectacular ballrooms and 23 individual meeting rooms 504 luxury guest rooms, including 135 elegant suites The legendary Blue Room and Sazerac Bar John Beshs Domenica A 12,000-sq.-ft. health and wellness center, including a state-of-the-art fitness facility and a world-renowned Guerlain Spa Private dining and butler service Located just steps from the French Quarter O P E N I N G J U N E 2 0 0 9 TheRooseveltNewOrleans.com For information and bookings call Mark Wilson, Director of Marketing, (504) 648-5380 GRAND OPENING PRINT Peter Mayer // The Roosevelt Hotel Case Study 9. An era of romance i s r e b o r n . o P e n i n G J U n e 2 0 0 9 TheRooseveltNewOrleans.com For information and bookings call Mark Wilson, Director of Marketing, (504) 648-5380 Let the elegance of The Roosevelt set the stage for the wedding of your dreams. GRAND OPENING PRINT Peter Mayer // The Roosevelt Hotel Case Study 10. Rebranding Traditional & Digital Media Out of Home Direct Response TV FAIR GROUNDS race course & slots GAMING 11. Peter Mayer // Fair Grounds Race Course & Slots Case StudyNEW PAIR PRINT 12. NEW PAIR OUT OF HOME Peter Mayer // Fair Grounds Race Course & Slots Case Study 13. NEW PAIR TV Peter Mayer // Fair Grounds Race Course & Slots Case Study 14. Campaign Design Asset Design Studio Production WYNN LAS VEGAS gaming 15. TOURNAMENT PRINT Peter Mayer // Wynn Las Vegas Case Study 16. Peter Mayer // Wynn Las Vegas Case StudyTOURNAMENT PRINT