P.G. Madhavan, Ph.D.CEO & Corp CTO

Zaplah CorporationRedmond & Singapore

Heterogeneous wireless networks “Horses for courses”

Cross-layer adaptation How to make wireless suck less (Ruckus)

Self-managing consumer wireless networks Virtual “geek squad”

Wireless Value ExampleTechnolog

y

Olden Days BIG pain Mobility Cellular

Early 2000’s

Moderate pain

Portability Wi-Fi

Now Low pain “Moveability”

WiMedia

Adoption = Value - Pain

WiMax

WiFi

WiNet

Up to 70 Mbps 300 Mbps 1 Gbps

“Movable”

Portable

Mobile

Scenario “sweet-spot”

Home rangewireless

Room rangewireless

Body rangewireless

Bluetooth

WiMedia

Wi-Fi

Paired-linkMulti-nodenetwork &

Many paired-links

Multi-nodenetwork

Significant academic work in the past decade Rich media exchange drives industry to innovate Startups also adding “secret sauces”; Example:

Zaplah Corp “Just add ZAPPER software” to Wireless HDMI

hardware to make technology usable by the home customer

ZAPPER is “aspirin” for consumer electronics (CE) wireless users: Functionality beyond what wireless and video standards can provide Enhanced Usability, Easy Security & Essential Manageability For TV, cell phone and PC in-room rich media exchange market

segments

Your grandma may not be an IT guru Make it easier for “geeks” to help home

customers; self and remote management Control Plane

Collect and distribute link/node info - ASIEs Local and remote diagnosis Self-heal and adapt

Manageability not sexy but necessary Global/local optimization Closed-loop, feedback, self-monitoring Adaptive, cognitive, smart, . . .

No need to standardize everything: Stds for Essential interop Enhanced interop: room to innovate and

differentiate

www.zaplah.com