ph 2004 media kit - process heating

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www process-heating com

www.process-heating.com

Editorial 1050 IL Route 83, Suite 200Bensenville, IL 60106-1096Phone: (630) 616-0200Fax: (630) 694-4002

Linda BeckerEditor & Associate PublisherDirect Dial: (630) [email protected]

Sharon SpielmanSenior EditorDirect Dial: (630) [email protected]

AdvertisingSean MeaneyRegional Sales Manager530 Humiston DriveBay Village, OH 44140Phone: (440) 895-0919Fax: (440) [email protected]

Carolyn EychenneEuropean Sales ManagerPhone: +33 (4) 93 20 10 04Fax: +33 (4) 93 20 21 [email protected]

Janice SaltzInside Sales ManagerDirect Dial: (847) 673-4889Fax: (847) [email protected]

Becky McClellandClassifi ed Ad Manager1910 Cochran Rd., Suite 450Pittsburgh, PA 15220Phone: (412) 531-3370Fax: (412) [email protected]

Publisher, Art & Production1910 Cochran Road, Suite 450Pittsburgh, PA 15220Phone: (412) 531-3370Fax: (412) 531-3375

Doug GlennPublisherExt. [email protected]

Michael HolmesArt DirectorExt. [email protected]

Beth McClellandProduction ManagerExt. [email protected]

Process Heating is a publication of

www.bnpmedia.com

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com

Finishing

Plastics / Rubber

Packaging / Printing

Electronics

Pulp / Paper / Converting

Food Processing

Chemicals / Petrochemicals

Pharmaceuticals

Textiles

MEDIA • PLANNING • GUIDE • 2004

NEW for 2004! • 12 Issues of Process Heating • www.process-heating.com

A supplement to Process Heating

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Join these industry leaders when you advertise in Process Heating.ADVERTISERS

Acotech/Bekaert Combustion TechnologyAdvanced Curing SystemsAerofinAeroglideAGF BurnerAitken ProductsAlgas-SDIAlstomAmerican Industrial API Heat TransferApplied Test SystemsAremcoARI ValveASCOAssembly SuppliesAthena Controls Ausimont USA Avatar InstrumentsB.N.W. IndustriesBaker FurnaceBaker/RullmanBarnantBarr-RosinBBC IndustriesBenko ProductsBlender ProductsBlue M ElectricBrighton ElectronicsBTU InternationalBurling InstrumentsBurns EngineeringCaloritechCAPP/USACasso SolarCatalytic Industrial SystemsCCI Thermal TechnologiesChino Works AmericaClearwaterCMM GroupCoil CompanyColmac CoilCol-MetComdelControl ConceptsControl InstrumentsCorbett Industries Cristal ControlsCrown Iron WorksCrydomCustom Electric Mfg.DanserDavronDean PumpsDelta Cooling TowersDelta T SystemsDes Champs LaboratoriesDespatch IndustriesDickow PumpDow ChemicalDry CoolersEclipseEDLEnercoEpcon Industrial SystemsEraserEtter Engineering Everest InterscienceExergyExothermicsFarnam Custom ProductsFECFECOFenwalFiber MaterialsFireyeFlatPlateFlukeFostoria Industries

FTS KineticsFultonGasketsGaumer GC IndustriesGEA EcoflexGehnrich Oven SalesGeorge FischerGeorgia OvenGerrefGlenn Electric Heater Global SpecGraham Mfg.Graphite MetallizingGrieve Gruenberg Oven GTS EnergyHart ScientificHCSHDR Power SystemsHeatcraftHeatecHeat-ProHeatrexHeitronics Div. of WintronicsHeraeus AmersilHeresite Protective CoatingsHixHoneywellHosokawa BepexHotSetHotwattHoughton ChemicalHuntsmanHyndman Industrial ProductsIntegrated Flow SolutionsIndeecoIndesco ProductsIndustrial Heat TransferIndustrial Heating and FinishingInfrared Heating Technologies International Thermal SystemsInstrumentation GroupIrconITT StandardJohn ZinkKarl DungsKeltechKemcoKIC Thermal ProfilingKim HotstartKingKochKomline-SandersonKromshroederLanly Leister Process TechnologiesLitzlerLove ControlsLydall Industrial Thermal SolutionsMalcom Co.MarsdenMathis InstrumentsMaxonMayberry’s Custom Metal FabricationM-E-CMegtec SystemsMenzelMetso MineralsMicropyretics Heaters InternationalMokon Div., Protective ClosuresMoore Industries-InternationalMosser ValvesMP PumpsMPI Temperature & PressureMultitherm National Drying Machinery Nextron

NyleOgden ManufacturingOmega EngineeringOmron ElectronicsOsram Sylvania Oven IndustriesParatherm PattersonPaul MuellerPayne Engineering PED TechnologiesPetro-CanadaPfaudlerPolySciencePrecision Quincy Process Heating Co.Process Thermal DynamicsProductization (Dupps)Protection ControlsPyromationPyronicsRadco IndustriesRadiant Energy SystemsRadiant HeatRaytekReading Thermal SystemsRed-Ray ManufacturingRed Seal ElectricReotemp InstrumentsResearchRotronic InstrumentSasolSensing DevicesSentry EquipmentSiemens Industrial MarketsSolar ProductsSolaronicsSolutiaSpang Power ElectronicsSpeedline TechnologiesSpringfield Wire SSACSteelman IndustriesSterling Industrial MarketsStrayfield Super Radiator CoilsSystem Design & FabricationTechnical Heaters/ThermolabTek-Temp InstrumentsTelatempTempco Electric HeaterThermal CircuitsThermal Fluid SystemsTherma-Tron-XThermcraftThermo Neslab InstrumentsThermovation EngineeringThermTechTopog-E-Gasket Co.TranslogicTranterTrentTutcoTyco Thermal ControlsVapor PowerVentilexVulcan Catalytic SystemsWahl InstrumentsWarren ElectricWatlow WengerWisconsin InfraredWisconsin OvenWolverine Proctor & SchwartzWyssmont XchangerYokogawa Corp. of AmericaZesta Engineering

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TABLE OF CONTENTS

List of Advertisers 2

Mission 3

Marketing Services 4

Market Coverage 4

Circulation 5

Editorial Calendar 6

Rates 8

Ad Specifi cations 10

Buyers Guide 11

MISSION

Process Heating’s mission is to

give advertisers more than

23,000* buyers and specifi ers

of heat processing equipment,

components and supplies in

the following 9 key industries:

• Chemicals/Petrochemicals

• Plastics/Rubber

• Finishing

• Food Processing

• Pharmaceuticals

• Electronics

• Packaging/Printing

• Pulp/Paper/Converting

• Textiles

PROCESS HEATING SUBSCRIBERS ARE BUYERS

Process Heating addresses subscribers who

are professionals responsible for buying,

specifying or recommending industrial

heat processing equipment such as:

• Heaters, Heating Elements

• Ovens, Dryers

• Heat Exchangers

• Heat Transfer Fluids

• Boilers, Gaskets

• Heat Tracing

• Valves, Pumps

• Temperature Controls

• Chillers

• Temperature Sensors

• RTDs, Thermocouples

• Thermometers

• Power Controls

• Burners, Oxidizers

• Combustion Controls

• Thermal Profi ling Systems

• Fans, Blowers

• Instrumentation

• And More…

*Based on June 2003 BPA Statement: 23,121 of qualified subscribers

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MARKETINGRESEARCH SERVICES

Process Heating is your total marketing source. We offer services to support and extend your advertising investment.

Customized Market StudiesExplore your markets, your position in the market and how to improve acceptance of your product. We will consult with you and conduct the study.

Inquiry Follow-Up Studies Did your prospects receive the information they requested? Were they called by your sales representative? Were they satisfied with your service? A short follow-up questionnaire can be sent to prospects who replied to your ad.

Reprints Extra copies of your ad appearing in Process Heating are available upon request.

Merchandising Letters Process Heating will conduct mailings to a list of your choice. A personal letter from the Publisher pointing out your ad, along with a copy of the issue, is mailed first class to a group of your customers, prospects or Process Heating readers.

Ad Lamination/Framing Your ad can be laminated or framed for display at trade shows or for your office upon request.

Direct Mail List RentalReinforce your advertising program, introduce new products or test new markets with names from Process Heating’s exclusive list of engineers involved in heat processing. Call (800) 323-4958 ext. 8366 for quote.

MARKET COVERAGE

Process Heating is the only magazine in the world that focuses just on applying, transferring, measuring, monitoring and recording heat up to 1,000°F in 9 industrial markets.

Many magazines provide information to the nine basic industries that Process Heating covers. In fact, there are several in each “in-dustry-specific” market. But because these magazines must serve an entire market and its many needs, none does justice to the criti-cal heating process that is essential to those markets. Unlike “industry-specific” publica-tions devoting no more than one portion of one issue a year to heating technology, every issue of Process Heating contains targeted editorial. So, every issue is right for your ad.

OPEN NEW MARKETS, EXPAND SALES

As manufacturers of heat processing equipment or components, Advertisers in Process Heating can prospect for new leads and explore new markets because they will reach heat processing engineers in 9 industries for broader market penetration.

BIG REACH, NO WASTE

Advertisers who previously had spent thousands of dollars to reach a select few professionals in just one industry (such as chemicals or food processing), now can spend the same amount of money – or less – to run in every issue of Process Heating and have little or no waste. For example, if an Ad-vertiser runs just six 1/2-page 2-color ads in Chemical Processing magazine, the adver-tiser would pay a total of $27,082. In 2004, to run in Process Heating’s Platinum Program (Buy 6 Ads, Get 3 Free), the same 1/2-page program would cost only $15,600. Yet the Advertiser would have a total of 9 ads, not just six. Plus, that Advertiser would reach engineers in 9 markets, not just one.

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CIRCULATION

Subscriber Qualifi cation ProcessProcess Heating carefully selects the key buying infl uence by soliciting professionals who currently subscribe to vertical industry publications and culling qualifi ed names from reputable dealers, industry trade shows and customer lists. Only those professionals who are directly involved in the buying process are granted a subscription. Each subscriber must indicate his desire for Process Heating by completing a qualifi cation card in print, online or through direct telephone contact.

BPA MembershipProcess Heating is proud to be a member of BPA. The BPA audit statement, which verifi es Process Heating’s circulation, is available on request.

Job Functions Selection of job titles and functions is critical. Process Heating’s circulation staff contacts specifi c manufacturers of heating equipment, components and supplies to monitor the most important job functions in heat pro-cessing operations. For example, in plastics injection molding, the tooling engineer is a key buying infl uence. In the chemical market, a chemical or process engineer might be the target. The job functions of Process Heating’s more than 23,000* subscribers include:

• Process Engineering• Production Engineering/Management• Plant Engineering/Management• Corporate/General Management• Lab/R&D/Engineering• Design Engineering• Sales/Marketing Engineering Management• Maintenance• Purchasing • Consulting Engineering

*Based on June 2003 BPA Statement: 23,121 of qualified subscribers

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Issue Closing Date Editorial Spotlight Technology Focus Equipment Overview How To Advertiser Extras

January December 1, 2003 Ovens Heaters Heat Transfer Fluids Pumps Free Manufacturing Spotlight (Free Matching Space) Temperature Profi ling Temperature Sensors or FREE Literature Ad Hot List: Heat Transfer Fluids Preferred Listing for All Market Study: Heat Transfer Fluids Heat Transfer Fluids Bonus Distribution: AHR Expo, January 26-28 Supplement: Process Cooling & Equipment Advertisers

February January 2, 2004 Best of Process Heating Anniversary Special: Free Ad in February! • Ovens & Dryers • Burners Buy January & February, and Get a 2nd Ad in February Free! • Heaters • Temperature Sensors & Controls 12th Issue • Heat Exchangers • Heat Transfer Special Report: Top 100 Companies in Process Industries March February 2 Heat Exchangers Power Controls Dryers Heat Tracing Market Study: Dryers Fans/Blowers Heat Transfer Cable Hot List: Dryers Bonus Distribution: Powder & Bulk Solids, May 4-6 Preferred Listing for All Supplement: Process Cooling & Equipment Dryer Advertisers April March 1 Heat Transfer Ovens Temperature Controls Infrared Heat Market Study: Temperature Controls Temperature Sensors Thermal Fluid Heaters Bonus Distribution: Sensors Expo, June 7-10 Preferred Listing for All Special Directory: Aftermarket Parts & Services Temperature Control Advertisers May April 1 Infrared Heating Burners Ovens Coils Market Study: Ovens Heaters Insulation Hot List: Ovens Valves Preferred Listing for All FREE Literature Ad for All Advertisers Supplement: Process Cooling & Equipment Oven Advertisers June May 3 Heat Exchangers Chillers Heaters: Conduction Heat Transfer Hot List: Chillers Dryers Process Controllers and Convection Fluids FREE Literature Ad for All Advertisers Bonus Distribution: Plastics USA, Sept. 28-30 Supplement: Preferred Listing for All Process Cooling & Equipment Buyers Guide Heater Advertisers

July June 1 Hw Processing Product Marketplace FREE Enhanced Product Listing in Print and Online • Heaters • Ovens & Dryers • Burners • Sensors and Controls Hot Link to Your Web Site • Heat Exchangers • Heat Transfer Fluids • Chillers • Pumps All-Year Response Cards Supplement: Process Cooling & Equipment August July 1 Combustion Issue Valves Burners Insulation Corporate Profi le — Print and Online Ovens Heaters Hot Link to Your Site Oxidizers Market Study: Oven Users Bonus Distribution: Powder Coating, Sept. 21-23 Powder Coating Show Preview, including Exhibitors List Hot List: Burners Preferred Listing for All Burner Advertisers

September August 2 10 Tips Issue Power Controls Filtration Market Study: Solid State Power Controls • Ovens and Dryers • Heaters • Heat Exchangers Bonus Distribution: Powder Coating, Sept. 21-23 • Heat Transfer • Burners • Temperature Sensors & Controls Powder Coating Show Issue Special Report: Finishing Preferred Listing for All Supplement: Process Cooling & Equipment Power Control Advertisers

October September 1 Dryers Temperature Control Systems Heat Exchangers Chillers Market Study: Heat Exchangers Pumps Heat Transfer Fluids Preferred Listing for All Hot List: Heat Exchangers Heat Exchanger Advertisers November October 1 Basics Series Heaters: Infrared Valves Web Site Directory • Heat Exchangers • Thermal Fluids Hot Link to Your Web Site • Heat Transfer • Ovens/Dryers • Temperature Controls • Temperature Sensors Preferred Listing for All Supplement: Process Cooling & Equipment Heater Advertisers December November 1 2005 Buyers Guide All-Year Response Cards Covering Heat Processing Equipment and Supplies Operating Below 1,000°F Mini-Ad & Logo Trade Names Listing

Process Heating Editorial Calendar2004

Closing Date

2004

NEW!

NEW!

NEW!

Issue

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Issue Closing Date Editorial Spotlight Technology Focus Equipment Overview How To Advertiser Extras

January December 1, 2003 Ovens Heaters Heat Transfer Fluids Pumps Free Manufacturing Spotlight (Free Matching Space) Temperature Profiling Temperature Sensors or FREE Literature Ad Hot List: Heat Transfer Fluids Preferred Listing for All Market Study: Heat Transfer Fluids Heat Transfer Fluids Bonus Distribution: AHR Expo, January 26-28 Supplement: Process Cooling & Equipment Advertisers February January 2, 2004 Best of Process Heating Anniversary Special: Free Ad in February! • Ovens & Dryers • Burners Buy January & February, and Get a 2nd Ad in February Free! • Heaters • Temperature Sensors & Controls 12th Issue • Heat Exchangers • Heat Transfer Special Report: Top 100 Companies in Process Industries March February 2 Heat Exchangers Power Controls Dryers Heat Tracing Market Study: Dryers Fans/Blowers Heat Transfer Cable Hot List: Dryers Bonus Distribution: Powder & Bulk Solids, May 4-6 Preferred Listing for All Supplement: Process Cooling & Equipment Dryer Advertisers April March 1 Heat Transfer Ovens Temperature Controls Infrared Heat Market Study: Temperature Controls Temperature Sensors Thermal Fluid Heaters Bonus Distribution: Sensors Expo, June 7-10 Preferred Listing for All Special Directory: Aftermarket Parts & Services Temperature Control Advertisers May April 1 Infrared Heating Burners Ovens Coils Market Study: Ovens Heaters Insulation Hot List: Ovens Valves Preferred Listing for All FREE Literature Ad for All Advertisers Supplement: Process Cooling & Equipment Oven Advertisers June May 3 Heat Exchangers Chillers Heaters: Conduction Heat Transfer Hot List: Chillers Dryers Process Controllers and Convection Fluids FREE Literature Ad for All Advertisers Bonus Distribution: Plastics USA, Sept. 28-30 Supplement: Preferred Listing for All Process Cooling & Equipment Buyers Guide Heater Advertisers

July June 1 Hw Processing Product Marketplace FREE Enhanced Product Listing in Print and Online • Heaters • Ovens & Dryers • Burners • Sensors and Controls Hot Link to Your Web Site • Heat Exchangers • Heat Transfer Fluids • Chillers • Pumps All-Year Response Cards Supplement: Process Cooling & Equipment August July 1 Combustion Issue Valves Burners Insulation Corporate Profile — Print and Online Ovens Heaters Hot Link to Your Site Oxidizers Market Study: Oven Users Bonus Distribution: Powder Coating, Sept. 21-23 Powder Coating Show Preview, including Exhibitors List Hot List: Burners Preferred Listing for All Burner Advertisers

September August 2 10 Tips Issue Power Controls Filtration Market Study: Solid State Power Controls • Ovens and Dryers • Heaters • Heat Exchangers Bonus Distribution: Powder Coating, Sept. 21-23 • Heat Transfer • Burners • Temperature Sensors & Controls Powder Coating Show Issue Special Report: Finishing Preferred Listing for All Supplement: Process Cooling & Equipment Power Control Advertisers

October September 1 Dryers Temperature Control Systems Heat Exchangers Chillers Market Study: Heat Exchangers Pumps Heat Transfer Fluids Preferred Listing for All Hot List: Heat Exchangers Heat Exchanger Advertisers November October 1 Basics Series Heaters: Infrared Valves Web Site Directory • Heat Exchangers • Thermal Fluids Hot Link to Your Web Site • Heat Transfer • Ovens/Dryers • Temperature Controls • Temperature Sensors Preferred Listing for All Supplement: Process Cooling & Equipment Heater Advertisers December November 1 2005 Buyers Guide All-Year Response Cards Covering Heat Processing Equipment and Supplies Operating Below 1,000°F Mini-Ad & Logo Trade Names Listing

ADVERTISING BONUS DETAILS

Anniversary Special January & February – Buy any size ad in both January and February, and receive the same size ad FREE in the February! Free ad does not count toward frequency.

Manufacturing Spotlight – JanuaryPlace a full- or 1/2-page ad in the January issue and get full-color FREE matching space for your advertorial. You write it, we run it. Place 1/3 page ad or smaller and get a FREE Literature ad.

Equipment Overview Preferred ListingGet more sales leads from targeted editorial. Only display advertisers in each issue will receive Reader Service Numbers in their listing in the Equipment Overview. Reader Service Number will be included in print and online in interactive search engine.

Enhanced Product Listing - JulyGet a product writeup published in print and online with a link to your web site. It’s free with your July display ad.

Corporate Profile - AugustTell it your way in the August issue. Place a 1/2-page or larger ad and get free extra space to profile your company.

Web Site DirectoryYour web address goes in a special print and online directory organized by product category in November. Hot link included.

Literature AdGet double coverage in certain issues. Place any size display ad and we’ll run a picture of your brochure, catalog or spec sheet, plus a paragraph to describe it — in color. See Editorial Calendar.

Hot ListKeep your salespeople and reps busy. We’ll give you the names of 250 readers who use, buy or specify certain products, when you place a display ad in select issues. See Editorial Calendar.

Bonus DistributionIncrease your ad’s exposure in target markets when we distribute Process Heating FREE at key industry shows. See Editorial Calendar.

Process Heating reserves the right to alter editorial calendar

NEW!

NEW!

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Ad Size (B&W) 1X 3X 6X 9X 12X 18X 24X

Full Page 4,135 3,860 3,475 3,315 3,155 2,845 2,665

2⁄3 Page 3,750 3,395 3,080 2,785 2,680 2,500 2,410

1/2 Page Triangle 3,900 3,545 3,230 2,935 2,830 2,650 2,560

1⁄2 Page Island 3,015 2,720 2,480 2,335 2,200 2,060 1,955

1⁄2 Page Horiz. or Vert. 2,405 2,160 1,965 1,810 1,760 1,610 1,540

1⁄3 Page 2,155 2,000 1,780 1,650 1,585 1,460 1,410

1⁄4 Page 1,635 1,485 1,350 1,280 1,190 1,105 1,065

1⁄6 Page 1,490 1,400 1,235 1,180 1,115 1,090 950

Frozen in 2004!DISPLAY ADVERTISING RATES

Color RatesPer ad in addition to B&W space rate.2-Color, Standard $635Matched Color $1,1004-Color $1,2954-Color Spread $1,945

Free-Ad Programs8-12 Program (Buy 8 Ads, Get 4 Free)Commit to eight ads in a 12-month contract year and receive four additional ads FREE in the contract year. Costs are amortized over the entire program.

Platinum Program (Buy 6 Ads, Get 3 Free)Commit to six ads in a 12-month contract year and receive three additional ads FREE in the contract year. Costs are amortized over the entire program.

Gold Program (Buy 4 Ads, Get 2 Free)Commit to four ads in a 12-month contract year and receive two additional ads FREE in the contract year. Costs are amortized over the entire program.

Silver Program (Buy 3 Ads, Get 1 Free)Commit to three ads in a 12-month contract year and receive one additional ad FREE in the contract year. Costs are amortized over the entire program.

Special Positions/Bleed Premium on B&W space rate, as follows:Inside Front, Outside Back Covers 20%Inside Back Cover 15%Other 10%No charge for Bleed.

At the Center of PHOnly one per issue for big impact! Use this center spread position to announce an anniversary, intro-duce a new product, or showcase any noteworthy event at your company. Guaranteed Center Spread. Guaranteed listing in Table of Contents. Process Heating handles all production. Contact your sales rep for details & pricing.

Diagonal AdAn unusual size ad to grab the reader’s eye. This ad stretches diagonally from corner to corner on the outside of a right-hand page. See rates above. Dimensions are on page 10.

Diagonal AdAn unusual size ad to grab the reader’s eye. This ad stretches diagonally from corner to corner on the outside of a right-hand page.

Dimensions are on

The frequency rate is determined by the number of paid insertions within 12 months from date of fi rst insertion.

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Frozen in 2004!

Literature AdsJust $695 each, commissionable.

Inserts Special rates apply. Contact Publisher.

Combination Display RatesCombination rates are available with other Business News publications. Frequencies must be maintained in the publications.

Deadlines

Display and Classifi eds

Ad Closing: 1st of month prior to publication month.

Ad Materials: 10th of month prior to publication month.Cancellation Policy: No cancellation after closing date.

Classifi ed Ad Rates

Rates are based on number of column inches of space run. Rates listed are for one column inch (B&W). Discounts: 5% on ads of 5 column inches or larger; 10% on 15 column inches or larger. Classifi ed ads do not count toward general advertising frequency. Noncommissionable.

1 Time $ 100/inch3 Times $ 95/inch6 Times $ 90/inch9 Times $ 85/inch11 Times $ 80/inch

Classifi ed Ad Online: $30 additional puts your print classifi ed ad online in both Process Heating and Process Cooling & Equipment.

Classifi ed Color Rate: $95 per color insertion (red, blue, yellow or green).

Classifi ed Confi dential Boxes: Confi dential box numbers are $15 per issue in addition to space rate.

Classifi ed Specifi cations: Minimum ad size is one column inch (2 1/4” wide x 1” deep).

Online Advertising • www.process-heating.com

Banner Ads: Available on certain Web pages. Cost is $4,595 net calendar year; $2,495 net calendar quarter. Includes hyperlink and monthly “click-through” report. Noncommissionable.

Button Ads: Available on certain web pages. Cost is $3,595 net calendar yea; $995 net calendar quarter. Includes hyperlink and monthly “click-through” report. Noncommissionable.

Printing Specifi cations

Binding: Saddle stitched.Printing: Heat-set web-fed offsetScreen: 150-line black-and-white.

Shipping: Send insertion orders and ads to:Production Manager • Process Heating1910 Cochran Rd., Suite 450Pittsburgh, PA 15220Phone: (412) 531-3370Fax: (412) 531-3375Email: [email protected]

E-Newsletter: Published weekly on Wed.Rates (net)Position 1X 3X 6X 12X 24X 36XTop 395 365 335 305 275 245In-Mail 295 265 235 205 175 145

Ads will appear as a banner ad in HTML version of e-mail; text in the text version of the e-mail. (The version the recipient receives depends upon their e-mail program.) Both will include a link to the advertiser’s site.

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AD SPECIFICATIONS

Platforms: Macintosh preferred; IBM-

compatible accepted. PC Fonts will be replaced

by Mac versions.

File formats: Quark, Photoshop and

Illustrator files accepted. Hi-Res Adobe PDF files

accepted. Please call/e-mail production manager

for correct PDF Distiller settings. See back of

media kit for contact information.

Images: Save files at 300 dpi in TIFF or EPS.

Save color images as CMYK. Do not compress

graphics using JPEG or LZW. Do not save as

halftone/transfer screens.

Electronic Submission: CD-ROM disks

accepted. Discuss e-mail and FTP options with

production manager. Include all artwork (photo-

graphs, logos, clipart, etc.) and all fonts (printer

and screen fonts). Use Postscript Type 1 fonts or

we will substitute a similar-looking Mac version.

Proofs: A screened contract-quality proof

created from the final electronic file must be

submitted with each color ad. Kodak approval

proofs preferred. Iris or other SWOP standard

proofs accepted. Color cannot be guaranteed

unless an acceptable proof is provided. Supply

B&W laser printout for B&W ads.

Ad size: Crop marks for full-page ads must

be at trim size 8” x 10.75”. Bleed ads must

extend beyond trim crop marks by 1⁄8” on each

side. Vital matter must be at least 3⁄8” away from

trim edges. Fractional ads must match sizes

published in media kit.

Payment terms.Invoices are payable in U.S. funds only, net 30 days with 11⁄2 % per month service charge thereafter (1⁄2 % in Texas). Advertisements originating outside the U.S. must be prepaid. Extension of credit is subject to the approval of the Credit Department. First-time advertisers must provide credit information or prepayment at the start of their advertising program.

Publisher reserves the right to hold advertiser and/or agency jointly responsible and severally liable for money due and payable to the Publisher. Should it become necessary to refer any outstand-ing balance to an outside agency or attorney for collection, customer understands and agrees to pay all collection costs, including finance charges, court costs and attorney fees.

Agency CommissionRecognized agencies receive 15% of gross billing on space, color and position. Invoices are issued the same day as publication. Commission not al-lowed on other charges such as insert handling, special binding or trimming, reprints, mechanical charges, classified, online advertising or ancillary products.

Short Rates and RebatesAdvertisers will be shortrated if, within a 12-month period from date of first insertion, they do not use the amount of space upon which billings have been based. Rebates will be paid if advertiser uses suf-ficient space to warrant a lower rate.

Copy and ContractAdvertisers and agencies assume all liability for the content of ads printed and all claims arising there-from made against the Publisher. Advertising copy and art are subject to Publisher’s approval.

Full Page With Bleed

7” x 47⁄8”

1/2Page

Island

1/2Page

Horizontal

1/3Page

Square

1/3Page

Vertical

1/4 PageVertical

1/6 PageVertical

2/3Page

Vertical

41⁄2” x 10”

Full PageNon-Bleed

7” x 10”81⁄4” x 11”

1/2Page

Vertical

33⁄8” x 10”

1/2PageIsland

41⁄2” x 71⁄2”

41⁄2” x 47⁄8”21⁄8” x 10” 81⁄4”x 11” x 131⁄2”(No bleed on

diagonal edge)

33⁄8” x 47⁄8” 21⁄8” x 47⁄8”

ADSIZESTriangle

WithBleed

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BUYERS GUIDE

The only Buyers Guide in the world devoted to heat processing equipment, components and supplies for temperatures up to 1000°F. Used by more than 23,000* qualifi ed buyers, Process Heating’s Buyers Guide ensures that your ad receives year-round exposure to industry decision-makers at the same low rates as regular issues. Your ad in the December Buyers Guide gets repeated exposure because your prospective and current customers use this one-stop shop-ping tool to comparison-shop all year long.

Connecting You with BuyersThe Buyers Guide is used by professionals who buy, specify and recommend your products, including:• Heaters, Heating Elements• Ovens, Dryers• Heat Exchangers• Heat Transfer Fluids• Boilers, Gaskets• Valves, Pumps• Heat Tracing Products • Temperature Controls• Chillers• Temperature Sensors• RTDs, Thermocouples• Thermometers• Power Controls• Burners, Oxidizers• Combustion Controls• Thermal Profi ling Systems• Fans, Blowers• Instrumentation• And More…

WEB SITE LINKSProcess Heating’s Buyers Guide is also online with advanced search capabili-ties to make it easy for Web users. Every-where your company name appears, you can have a hyperlink to your home page for an entire year. The cost to Buyers Guide display advertisers is just $195. Non-advertiser cost is $295. Noncommissionable.

BUYERS GUIDE YEAR-ROUND EXPOSUREYour ad is used by buyers all year. Total projected readership is nearly 57,500**

FREE Bonuses for Buyers Guide Display Advertisers• Extended Listing in Print and Online Buyers Guide• Listing in Bold Type• Company Logo in Supplier Section• Mini-Ad in Product Section• Ad Index in Print and Online • Extended Leads – Reader Service Card Open for 12 Months

Logo: Supplier SectionYour extended listing in bold type includes company name; phone; fax; e-mail, Web and street addresses; and contact names. As a display advertiser, you receive a FREE black-and-white company logo in this section. Logos are available to non-advertisers for $325. A standard color can be added at $95 per color.

Mini-Ad: Product SectionBuyers Guide advertisers get a FREE black-and-white Mini-Ad (1 inch) in the product category of their choice. Additional Mini-Ads for advertisers are $195 for one, $145 for two, and $95 each for three or more. A standard color can be added at $95 per color. Cost of Mini-Ad for non-advertisers is $295 each.

Literature Ad SectionYou’ll generate new leads by displaying your latest brochure, catalog, spec sheet or product photo in our Literature Ad Section. Cost is $695 each. Noncommissionable.

Deadlines• The 2004 Buyers Guide closes on November 1, 2003.

• The 2005 Buyers Guide closes on November 1, 2004.

* Based on June 2003 BPA statement: 23,121 qualifi ed subscribers.** Based on Publisher’s own data.

ph 2004 media kit - process heating

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