pharmaceutical management
TRANSCRIPT
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Overview of
Management Principles
Phar 11
James N. Pasamonte, R.Ph., Dip.OD, MM
Faculty of Pharmacy
University of Santo Tomas
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Management & Managers
Management is simply the act ofgetting people together to
accomplish desired goals and
objectives.
Managers is the employment of
human, physical and financial
resources to achieve organizationalgoals and objectives.
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Objectives vs Goal
Objectives are statements of specific endsthat a plan is meant to achieve. An
objective is specific, concrete,
measurable, and signifies the idea of
grasp.Example: Increase our sales by 20% in NCR within
the next 3 years.
Goals are broader, not time-specific, ends
that are unattainable but constantlystriven for. They are what the company
reaches for.Example: Our continuing goal is zero customer
complaints on our products.
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Management vs Leadership
Managementis doing
things right;
Leadership is doing theright things.
- Peter Drucker
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Management Functions
Planning
Organizing
Leading
Control
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A process that includes defining goals, establishingstrategy, and developing plans to coordinate activities.
Determining what tasks are to be done, who is to do
them, how the tasks are to be grouped, who reports to
whom, and where decisions are to be made
A function that includes motivating employees,
directing others, selecting the most effective
communication channels, and resolving conflicts.
Monitoring activities to ensure they are being
accomplished as planned and correcting any
significant deviations
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How do you want to be
remembered?
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Begin with the End in Mind
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Where
I want
To GO
Where
I
AM
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Personal Mission Statement
Encourages you to think deeply about your life Helps you examine your innermost thoughts and
feelings
Clarifies what is really important to you.
Expands your perspective
Imprints self-determined values and purposesfirmly in your mind
Provides direction and commitment top values.
Enables you to make daily progress toward long-
term goals
Provides the first mental creation of your desired
results for your life.
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Personal Mission Statement
PROCESS
What things do I want to have
that I feel are important?
What am I about?
What are the qualities of
characterI would like to
emulate? What legacy do I want to leave?
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Sample Mission Statement
'Let the first act of every morning be to makethe following resolve for the day:
I shall not fear anyone on earth.
I shall fear only God.
I shall not bear ill toward anyone.I shall not submit to injustice from anyone.
I shall conquer untruth by truth.
And in resisting untruth, I shall put up with all
suffering- Mahatma Gandhi.
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Sample Mission Statement
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Sample Mission Statement
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Does it match?
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MYVISION /
MISSION
OURVISION /
MISSION
MATCH
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Let us understand the Business
Environment
Industry Competition
Rivalry AmongExisting Firms
Threat of New
Entrants
Bargaining Power
Of Suppliers
Bargaining Power
Of Customers
Threat of New
Substitute ProductPharmaceutical Administration and Management
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Levels of Competition
Quality
Delivery
PricePharmaceutical Administration and
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External
Environment
Internal
S
W
STEEP
orPESTE
O
T
trength
eakness
opportunities
threats
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External Environment Universe
olitical - Legal
conomic
ocial - Cultural
echnological
cological
P
E
S
T
E
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External Environment Universe
olitical - Legal
conomic
ocial - Cultural
echnological
cological
P
E
S
T
E
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External Environment Universe
olitical - LegalP This element of the analysis consists of understanding
the political and legal environments of a specific country
or region where companies select to operate.
Failure to understand and adapt to the political and legal
environments will result in overcoming barriers which may
be too costly to deal with, given the expected return on
investment.
National and Local Legislation, Trade/Labor Unions,
Trade/LaborLaws, Health and safety Law, Equality,
Discrimination, Political Elections, Political Party
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External Environment Universe
conomicE The economic environment contains aspects dealing
with individuals' capacity to obtain products or services
given the set of economic conditions.
Analysts must properly assess how consumers will
react when there are changes within the environment
and how their firm should adjust their strategy to
remain competitive given the circumstances
GDP, GNP, Interest Rates, Inflation, Forex, etc.
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External Environment Universe
ocial - CulturalS The social element of the external environment takes
into account the aspects that describe society as a
whole.
Some of the key elements that organizations must
deal with in each market are:
Demographics
Lifestyles
Religion
Education
Age distribution of the population
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External Environment Universe
echnologicalT Industries that rely on technological advances to generate
new products and services are prone to be affected by
rapid changes in the environment.
It is the job of analysts to monitor and measure the effectsthe changes within the technological environment willhave on their respective product-development strategies.
This task may take years to conduct depending on howthe industry is driven by innovation
IT for business management (hardware and software),MIS, equipment and materials (quality, cost and newdevelopments)
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External Environment Universe
cologicalE The ecological element considers the present-day
situation of the physical and biological environments that
companies can face.
Companies which make use of natural resources inproducing goods should devote a great amount of timeexamining the ecological environment of each country inwhich they are offering their goods and services. Withoutthe correct information, companies can be fined and
refused the right to operate in certain regions around theglobe.
Sustainability, recycling, waste disposal, energy-efficiency, fuel
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