Pharmaceutical Media PlanPresented by Dicomm Media

Print Media• Monthly magazine and journal

publications targeting pharmacists and healthcare professionals

• Pharmacy Times

• Drug Topics

• US Pharmacist

• American Journal of

Health System

Pharmacy

• Pharmacy Purchasing

and Products

Pharmacy Times

“Providing practical information pharmacists can use in their everyday practice.”

• Over 162,000 Circulation• Established in 1897, Pharmacy Times is

the largest circulation trade publication in the field with pharmacists in chain drug stores, community pharmacies, supermarkets, hospitals, and other care facilities

Drug Topics

“ A monthly news magazine, guided by a board of pharmacy leaders, reporting on all phases of community, retail, and health-system issues and trends.”

• Over 159,000 Circulation• Publishing news for pharmacists for

more than 154 years

US Pharmacist

“will continue to deliver ‘need to know’ information, relevant to the clinical aspects of today’s pharmacy practice, with the goal of improving patient care.”

• Over 127,000 Circulation• Mailed to pharmacists in all settings: Retail,

Hospital, HMO, Clinical & Consultant Pharmacists

US PharmacistBusiness Publication Circulation Statement

for the 6 month period ended June 2010

American Journal of Health System Pharmacy

“AJHP is the most widely recognized and respected clinical pharmacy journal in the world.”

• Over 34,000 Circulation• The official publication of the American

Society of Health-System Pharmacists (ASHP)

Pharmacy Purchasing and Products

“The health-system pharmacist's premier source for practical and actionable information on the products and services that impact their practice.”

• Over 15,000 Circulation• Targeting a dedicated audience of purchasing

decision-makers

Online Marketing• Web Banners• Leaderboard Ads• Interior Page Banners• E-Connect Flashes• Website Ads

Online Marketing

• Drug Topics

• US Pharmacist

• Pharmacy Times

• National Community Pharmacists

Association (NCPA) Website

• Pharmacy Purchasing and Products

Drug Topics Website

US Pharmacist Website

US Pharmacist Website

Pharmacy Times

Pharmacy Times

Pharmacy Times

National Community Pharmacists Association

(NCPA)The national pharmacy association, representing the professional and proprietary interests of independent community pharmacists.

We are dedicated to the continuing growth and prosperity of independent community pharmacy in the United States

NCPA Website

US Pharmacist E-Connect Flash

Highly Targeted Communications

A highly effective way to custom your message to an audience of more than 155,000 qualified requesters.

e-CONNECT FLASH features calls to action, such as “Click here,” to prompt pharmacists to visit sponsors’ Web sites— further increasing message exposure.

Conferences /Trade Shows

National Assoc. of Chain Drug Stores (NACDS) 2011 Pharmacy & Technology

ConferenceBOSTON, MASSACHUSETTS

“Meet the decision-makers from more than 130 retail companies comprised of chain drug stores and mass

merchants who collectively represent over 80,000 retail outlets and more than $200 billion in annual

sales for prescription drugs, OTC, and home healthcare”

National Assoc. of Chain Drug Stores (NACDS) 2011

Pharmacy & Technology Conference

NACDS is renowned for its annual meetings and conferences. No other

organization brings together the calibre of industry leaders and

decision-makers from the retail drug store industry that NACDS does year

after year.

Direct Mail

• 75% of retail pharmacists use Pharm/alert - Perq/Focus 2009

• Research shows over 130,000 pharmacists read Pharm/alert each month

• Pharm/alert is read by two or more pharmacists in 97% of the pharmacies where Pharm/alert is delivered

• Pharmacists have consistently ranked Pharm/alert as the first mail item they open

• Pharmacists open Pharm/alert first 70% of the time

• 56% of Pharmacists share Pharm/alert with their pharmacy technicians, 3.3 per store

Pharm Alert