James ColganCEO Twitter: @jamescolgan

Xuropa Inc.Social CRM

& Cloud Delivery ApplicationFor Your Software

Sales FunnelsOld and New

Social CRM & Cloud Delivery Application

For Your Software

Sales FunnelsOld and New

© 2010 Xuropa Inc.

Traditional Sales Process

© 2010 Xuropa Inc.

Customer Relationship Lifecycle

Awareness Knowledge ConsiderationSelection

OrTrial

Satisfaction Loyalty Advocacy

Pre-purchase Post-purchasePurchase

© 2010 Xuropa Inc.

Social Feedback Cycle

Awareness PurchaseConsideration

Measure Impact of Conversations

Measure Relevance of Conversations

The Social Web

Measure Content of Conversations

© 2010 Xuropa Inc.

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