PhaseWare

Case study

PhaseWare

ABOUT:PhaseWare provides customer service and support software applications for small and medium-sized businesses.

KEY RESULTS

• Doubled organic traffic in the past six months

• Achieved high conversion rates on landing pages

• Accumulated more than 2400 links from over 600 domains

C h a l l e n g e :

Little Control over Marketing Efforts

Prior to HubSpot, PhaseWare's ad-hoc marketing initiatives—cold calling, sporadic emails and blog posts—weren’t delivering results. The company’s director of marketing, Jody Pellerin, explained that they needed to create content more easily, reach out to potential customers online and track leads in a streamlined fashion.

“We just weren’t able to do that effectively with anything like an excel spreadsheet,” said Jody. The company needed an easy-to-use software system to integrate various marketing tools and gain control over the website.

PhaseWare

S o l u t i o n :

Streamlined Marketing with Inbound Marketing Software

HubSpot’s CMS enabled Jody to easily add, edit and optimize content on PhaseWare’s site. It greatly facilitated her work in creating blog posts and landing pages. The integrated features of the system, as Jody observed, have given her the opportunity “to keep an eye on all our marketing efforts.”

Jody uses HubSpot’s Sources tool to track incoming traffic and look more closely into the different channels from which visitors arrive. These insights complement the rich lead data Jody gets through HubSpot’s lead intelligence.

PhaseWare

S o l u t i o n :

Social Media Tracking Tools

PhaseWare

PhaseWare measures its social media performance through HubSpot’s Reach tool. “It gives me an idea of where I can post things to get the best play out of them,” said Jody who likes to compare leads from Twitter, Facebook and LinkedIn. This tracking tool has enabled the company to experiment with different communication platforms and engage with potential customers more effectively.

R e s u l t s :

Growth in Traffic and Organic Search

PhaseWare has experienced a significant growth in traffic—from 1900 visits in October to over 3000 in March. A major factor in this increase has been organic traffic, which almost doubled in the past six months.

PhaseWare

R e s u l t s :

Steady Increase in Referrals

PhaseWare

For the past six months the company has also been steadily increasing its referrals.

R e s u l t s :

High Conversion Rate of Landing Pages

Conversion rates on PhaseWare's HubSpot landing pages have also skyrocketed. The company’s View Recorded Demos page, for instance, has a conversion rate of 100%!

PhaseWare

Sign up for a HubSpot demo: www.HubSpot.com/demo

More about PhaseWare:www. PhaseWare.com