phd marketing academy talk on innovation
Post on 18-Oct-2014
802 views
DESCRIPTION
TRANSCRIPT
PUSHING THE BOUNDARIES
Image credit: Thomas Hawk via Flickr, courtesy CC
THINGS TO CONSIDER IN AN INCREASINGLY DIVERSE LANDSCAPE
UNDERSTAND THE PLAYING FIELD
Image credit: Katie Dalton via Flickr, courtesy CC
BEHAVE LIKE A CHALLENGER BRAND
APPLY LEAN STARTUP PRINCIPLES TO WHAT YOU DO
Eric RiesAuthor, The Lean Startup
“I imagine Lean Startup principles applied to government programs, to healthcare, and to solving the world's great problems. It's ultimately an answer to the question 'How can we learn more quickly what works, and discard what doesn't?”Tim O’Reilly
CEO, O’Reilly Media
“I think the reason MiOs don’t happen very often in big companies is that it’s hard to set up the right conditions.
It’s not what big companies normally do and it’s just not natural. When everybody has 20 projects and lots of things on their plate, they’re not going to unlock the big idea.”
Barry CalpinoVP of Innovation at Kraft Foods
COLLABORATE WITH PEOPLE WHO HAVE THE EXPERTISE YOU DON’T
Image credit: AJ Cann via Flickr, courtesy CC
SOLVE PROBLEMS FOR YOUR AUDIENCE
Image credit: James Lee via Flickr, courtesy CC
PLAY AT THE INTERSECTION OF ANALOG AND DIGITAL
Image credit: Matt Biddulph via Flickr courtesy CC
- UNDERSTAND THE PLAYING FIELD- BEHAVE LIKE A CHALLENGER
BRAND- APPLY LEAN STARTUP PRINCIPLES- COLLABORATE WITH PEOPLE WHO
HAVE THE EXPERTISE YOU DON’T- SOLVE PROBLEMS FOR YOUR
AUDIENCE- PLAY AT THE INTERSECTION OF
ANALOG AND DIGITAL
Image credit: Pillowhead Designs via Flickr, courtesy CC