© GfK 2016Source: Physical-Digital Video 2016, a How People Use® Media report, GfK US 2016Basis: March-April 2016 – 1,009 persons aged 13-64, interviewed online

54%54% have rented discs

have bought VHS

68%68%

STREAMING SERVICES ARE ALLOWING PEOPLE TO WATCH VIDEOS WITHOUT RENTING/BUYING

Despite digital being the future, buying and renting digital versions of movie or TV programs, videos are not at the popularity that VHS tapes once had or that discs, such as DVD or Blu-ray, still have.

PHYSICAL VS. DIGITAL VIDEO (U.S.)

PEOPLE ARE BUYING AND RENTING VIDEO, JUST NOT ONLINE

THE PROS AND CONS OF DIGITAL VIDEO

% of digital buyers % of digital and DVD buyers

DIGITAL NOT AS POPULAR AS DISCS/VHS ONCE WAS

Reasons for buying less digital than DVDWhat people like about digital

Many more people have rented/bought discs/VHS than digital

The peak collection size is also much larger for discs/VHS than digital

Who is using subscription streaming services?

23

DIGITALDISCS

discs VHS digital

78% of people who have never rented/bought digital video are streaming compared to 92% of people who have rented/bought digital video

VHS

78%86% 46%

74

0 20 40 60

70% of people have never bought digitally

68% of people have never rented digitally

have rented VHS 53%53%

80 0 20 40 60 80

59%59%

87

have bought discs

What they rented What they bought

Can watch anytime anywhere

Easy and convenient

12%12% 10%10%

No need/not interested

Availability of hard copy

18%18% 11%11%