pihb project brief.summary

8/4/2019 Pihb Project Brief.summary

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PERBADANAN INDUSTRI HALAL BERHAD[807439-M]

SUITE 20.0120.02, LEVEL 20

WISMA MPL, JALAN RAJA CHULAN

54200 KUALA LUMPUR

TEL: +603 2070 2999

FAX: +603 2070 3999

www.halalhub.com.my

PPrroojjeecctt BBrriieeff
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Background for Request for Proposal

i. Design, build & completion Halal Hypermarket [Kompleks Halal Hub] [2011 2016] Development in 40 strategic locations

ii. Design, build & completion Kompleks Halal Hub International [KHH Intl.] [2013 2015] Retail Hypermarkets in Non-Muslim Countries with vast population of

Muslims

Retail Hypermarkets in selected OIC Countries

iii. Design, build & completion Kompleks Industry Halal Negara [HALAL OASIS] [2013 2015] Integrated development on 2000 acres of land

The Proposal

i. Private Equity based Fund -Setting up a Fund CompanyFund Company to issue equity instruments to local investors and abroadTenure 5 + 2 years

ii. Leverage -The Fund Company will utilizes of PIHB to issued Islamic Debt instrumentsLeverage ratio to be Syariah compliant

iii. Execution/OperationPrivate equity best practice with dedicated Fund/Asset ManagersInternational class project management company (PMC) to overcome

completion risk

Post completion asset managementDomain expertise throughout the Halal Value Chain (GCG)

iv. Exit Mechanism -En-blocked sale of assetsIPO of the Fund Company as Real Estate Investment Trust [REIT]Injection to existing Islamic RIETS


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COMPANY INFORMATION

Company Name : PERBADANAN INDUSTRI HALAL BERHAD

Registration No : 807439 - M

Date of Incorporation : 25 February 2008

Business Address : Suite 20.01-20.02Level 20, Wisma MPLNo. 57 Jalan Raja Chulan50200 Kuala Lumpur

Telephone : (6) 03-2070 2999

Facsimile : (6) 03-2070 3999

Share Equity : 100% Bumiputra

Authorized Capital : RM 10 million

Paid-up Capital : RM 10 million

Shareholders : Halal Capital Sdn Bhd

Yayasan Al-ImanNorashikin Hj. Shahrom

Company Secretary : Semarak Secretarial ServicesLot 19-2, Jalan AU/4BKeramat Permai Business Centre54200 Kuala Lumpur

Bank : CIMB Bank BerhadLevel 1 Menara Bumiputra Commerce 11

Jalan Raja Laut50530 Kuala Lumpur

Board of Directors : Norashikin bt ShahromSiti Fatimah bt Mamat

.


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1.0 OVERVIEW

Malaysias 15-year master plan addresses issues related to a more balanced socio-

economic development in the Third Industrial Master Plan (IMP3) 2006-2020 that has

given Halal a major priority in the plan. Efforts will be undertaken to develop Malaysia as

the global Halalhub with key strategies listed in the IMP3s Chapter 21 are as follows:

i. The distribution of Halal products;ii. Halal service providers;iii. Reference on Halal Standard; andiv. R&D of Halal matters.

The global Halal industry continues to develop as a powerful market force internationaltrade. Malaysias commitment to support and nurture this market, on both international

and domestic fronts, is clearly stated policy of the government. The Halal market is

diverse and complex; geographically, it covers the Muslim and non-Muslim world; by

farm-to-fork nature, it encompasses a wide range of industry sub -sectors; it has

religious, political and financial dimensions, and because Halal is essentially an Islamic

phenomenon, it highlights the benefits of Islam to all mankind.

The word Halal is now getting recognized in the business world whether its for food to

pharmaceuticals or banking to import export. Halal is no longer purely a religious issue; itis becoming a global symbol for quality assurance and a lifestyle choice.

Demands for Halal-certified products have increased exponentially not only because

Muslim consumer base is growing (estimated to be USD: 1.9 billion spanning over 112

countries) but also due to the fact that Halal products now appeal to a broader spectrum

the global community.

The positioning of Halal products based on quality, socio and environmental friendly,

hygiene and nutritional value helps tremendously towards this global phenomenon.

Halal has become a new benchmark for safety and quality assurance. The growing

appeal and apparent benefits of this niche market must not be over-looked. Major non-

Muslim countries like Australia, New Zealand and Thailand have already established or

plan to develop their local production for the Halal market.

Halal as a branding ensures the integrity of food safety and hygiene throughout on what

is termed as the Halal Value Chain. This farm-to-plate value chain includes not only

production, processing, logistics, market connectivity, Halal standards and audit

mechanism but financing as well. Environment-friendly and socio-economic values

together with ethical financing are now some of the adjectives associated with Halal


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branding. Malaysia is already a major player in the global Halal food industry. This is the

embodiment of Halal as a lifestyle a lifestyle that has attained global appeal.

2.0 INTRODUCTION

PERBADANAN INDUSTRI HALAL BERHAD envisioned being the vehicle to this Halal Hub.

PIHB positions itself as a platform for the integrated approach of Halal as a lifestyle Brand

incorporating the following components:

i. Platform for the dissemination of knowledge of Halal for products andservices

ii. Aggregation of global sourcing of Halal trade in food and non-food productsiii. Central resource and services centre for Halal enablement throughout the

Halal Value Chain

The burgeoning Halal market is set to attract government agencies, multi-national

corporations, cooperatives, small and medium enterprises and entrepreneurs and they

will represent both Muslims and non-Muslims. As more agencies, companies join in the

Halal market fray, complexities and confusions may arise.

The market focus may be common but the diversity in the interpretation of what truly

Halal may cause acute problems.

Tapping its potential needs a partner that truly understands the market. PIHB holds the

key to this dynamic and diverse market. PIHB is an integrated market-place that

combines infrastructure with an array of professional services aimed at enterprises and

retailers. It is established with the objective of being a conduit towards the

enhancement of trade primarily in the large untapped Halal sector for products and

services. We aim to be the leading market-place and platform provider engaging in

value-added services to the business community.

We provide the vital link between business-to-business and business-to-consumer in the

Halal market. The suite of professional services provided by us is aimed not only at

guiding business through the intricacies of Halal market but taking it to the next level byproviding you with groundbreaking business strategies and international branding to

aggressively and creatively compete in an ever-changing economy. Our integrated

solutions will give you the confidence to succeed.

2.1 Vision Statement

To be a leader in providing total Halal products

2.2 Mission Statement


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We are a business entity. Retail is our core business. Our primary responsibility is to

contribute in developing world class business venture through integrated services and

comprehensive products. Our objective is to excel in providing high quality of Halal

products.

2.3 Core Objectives

i. To make Kompleks Halal Hub [Halal Hypermarket] the prestige and ofMalaysian pride;

ii. To become the apprentice in Halal industries this competitive-edge;iii. To introduce: Halal Hub Halal For All;iv. To branding the halal products as a good, safe, healthy and quality products;v. To give a value that can be proud of by Malaysians, the people of culture and

religion;vi. To provide for the development of wealth to the people and the Country.

3.0 DEVELOPMENT AND MARKETING CONCEPT

In realizing our strategies, we at PIHB have laid plans to strengthen our market

capitalization in the Halal sector. PIHB is establishing a centre for retailing of Halal

products and non-products that are accepted, certified and recognized worldwide.

PIHBs Halal hub which covers an area of 200,000 sq. feet, strategically located is

designated for high technology, modern facilities and excellent infrastructure to

accommodate the retailers of high quality Halal products.

This is met by establishing Halal partnership through accommodating manufactures and

entrepreneurs in one centre so as to ensure a maximum market penetration as well as to

enable consumers to have easy access to the Halal products in one-stop-centre. In

addition to that, the main concern also lies in maintaining the quality of services by

offering superior sales services accompanied with high-tech system.

In addition to this aggressive promotion and advertising activities are also well planned in

order to create awareness and convince the consumer without the slightest doubt of

quality and safety.

3.1 Location and Facilities

Location High density residential area Land size 6 to 12 acres (1 acre for car park 300 bay) Building size

Gross building area @ 80,000 sq. ft. 120,000 sq. ft. Net lettable area for Supermarket @ 50,000sft. 90,000 sft.

3.2 Propose Land Size for Complexes


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Prime Location and Urban Area: 8 acres to 10 acres A Stores Medium Size Location and Suburb Area:- 6 acres to 7 acres B Stores Untapped Market:- 5 Acres C Stores

3.3 Store Types

A Store Selling Area 7500sm (80,000sf) B Store Selling Area 6000sm (65,000sf) C Store Selling Area 3700sm (40,000sf)

3.4 Stores Size and Proposed Location

A Stores Size (80,000sf)

Kuching, Penang Island, Butterworth, Alor Setar, Johor Bharu, Melaka

Tengah, Senawang, Sungai Buloh, Kelang, Shah Alam, Seremban, Ipoh,

Kota Kinabalu, Kuantan, Kuala Trengganu

B Stores Size (65,000sf)

Rawang, Tronoh, Puchong, Bangi, Semenyih, Port Dickson, Batu Pahat,

Bandar Baru Pontian, Alor Setar, Temerloh, Pekan, Kemaman, Kluang,

Paroi, Pasir Mas, MasaiC Stores Size (40,000sf)

Manjung, Teluk Intan, Jitra, Chemor, Tawau, Bintulu, Kampong Jawa,Mersing, Miri, Salak Tinggi

3.5 Objectives for Setting Hypermarkets

i. To make company expansion faster.

Investment. Low Operation Cost.

ii. To dominate target market.

Occupy target market with General Merchandising Stores (GMS) Shopping Centre (SC) format.

iii. Convenience to customer.

Short time shopping.3.6 Hypermarket Concept


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i. Stand Alone Conceptii. Single Storey Building Standardize layoutiii. Convenience

One Stop Shopping for daily necessities mainly daily foods. Business Hour (AM9.30 PM10:00) 2nd phase 24 Hour Location, Easy Go In & Easy Go Out

iv. Target Market Target Customer Middle Group Income High Density Area Catchment 100-150k Population within 2 Km radius

250,000 populations within 5 Km radiusv. Assortment of Merchandise

Food, Non Food, Bakery, Delicatessen Commodity Goods from Softline and Hardline. Health Foods, Organic Foods

vi. Low Cost Operation.3.7 Distribution

i. Distribution Center Keep running stock On time delivery to store

ii. Process Center Out sourcing, Out packing Perishable Fish, Meat, Produce Daily delivery to maintain quality and freshness

iii. Fully Auto Ordering System For accurate ordering and reduction of men-power

3.8 Assortment of Merchandise

i. Foodline Full range of 18,000 SKU including HBC and Drug


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ii. Softline Full range of 8,000 SKU including basic cosmetics, inner ware. Sa

iii. Hardline Full range 5,000 SKU including stationery, basic household & Car fragrance

4.0 MARKETING TARGET

4.1 Target Merchandise

The Suppliers group is from 4 sector which:-

i. Grocery Snacks, confectionery, cereal Rice, cooking oil, sugar, canned and packed foods. Detergent, non food Personal care, baby food, diapers Beverages

ii. Hard Line Electricals, home appliances Furniture, DIY Toys Stationeries, Sports, Bags

iii. Soft Line Shoes, Mens, ladies and childrens apparels Handbags, Linens,

iv. Fresh Market Frozen food, fruits and vegetables, Meat and poultry, fish and seafood, Cake and pastries, Ready-To-Eat food.

4.2 Target Products and Customer

Product for selling must be acceptable by all range and must meet the halal standards

and it is not only meant for only one race or religion but shall be accommodative to

everyone.

The target composition of products in Kompleks Halal Hub shall comprise of:-


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i. 50% from the A category productsii. 30% from the B category productsiii. 20% shall be from the SME supplies and government agencies covering

perishables

5.0 PROMOTIONS AND ADVERTISING

To get the total impact and to achieve the target, Promotions and Advertising

department already determine a few suitable aspects for the target marketing. Theshortlisted aspects is the detail plan that we believe it will success to achieve the mainmission for all especially for those who are Muslims.

Kompleks Halal Hub will be the new icon in the hypermarket industries where the

branding is needed to compete with other hypermarket. The Overall Promotions and

Advertising Campaign is needed throughout the year to give a big impact to the industry

with the continuous promotions activity, especially to emphasizing the branding growth

of Halal Hub Complex.

5.1 Promotions and Advertising Department plan will cover:

Grand launching by our Prime Minister; Launching by the State Minister; Advertisement Board for rental, in and outside of the Kompleks Halal

Hub;

Electronics and Printed media advertisement; Advertisement through public transport (LRT, Bus, Taxi); The installation of digital advertisement at all level in Kompleks Halal

Hub; (collaboration with the advertising agencies)

Brochures distribution Website Festivals Promotions Printed promotions brochures

To make this an effective advertising plan success, event managers will be appointed

for this special task and job scope:-

Complex Grand launching


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Pre - sale complex launching Complex branding Brochures printing and publishing Promotional Items Seasonal festive celebration

5.2 Promotions Activities that has been organized

i. Majlis Penayamakan Kompleks Halal Hub SelayangMajlis Penyamakan Complex Halal Hub Selayang and Signing Ceremony for

Sales & Purchase of the building in Selayang, successfully held on 7th August

2008.

The ceremony was officially launched by PIHB Chairman, YB Dato Dr. Abdullah

Md Zin. The media coverage is good whereby the attendance are from TV9 (news

slot), Bernama TV (news slot), TV3 (Majalah 3), RTM (Bisnes Malaysia) dan Utusan

Malaysia (newspaper).

ii. Television broadcasting From the Penyamakan Ceremony, the event was slotted for 15minutes in Majalah Tiga aired by TV 3 on 16 August 2008 at

9.00pm.

The interview with Hello Malaysia @ Bernama TV on 25 August2008 and has been broadcast at Astro on 27 August 2008. The topic for

the interview was The emergence of Halal Hub. The guest speaker was

PIHB Chairman, YB Dato Dr. Abdullah Md Zin and Group Managing

Director Dato Norashikin Shahrom.

iii. Radio BroadcastingLive radio broadcasting with Bernama Radio on topic of Halal by Tuan

Asmawi Tuan Omar on 27 September 2008 at 9.00 pm. Guest attendance

by Group Managing Director, Dato Norashikin Hj Shahrom. The slot

lasted for 15 minutes.

6.0 COMPANY DIRECTIONS

i. We will continuously strive to serve the market with halal products andfirst class services to the customer.


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ii. To build and operate 40 retail halal hypermarkets Kompleks Halal Hubnationwide from 2011 2015

iii. To build and operate retail Halal Hypermarket in a non-Muslim Countrieswith vast Muslim population

iv. To build and operate retail Hypermarket in selected OIC Countriesv. To develop Kompleks Industri Halal Negara [Halal Oasis] on a 2000

acres of land, to accommodate international food manufacturers and to

ascertain the certification of Halal

PERBADANAN INDUSTRI HALAL BERHAD

DEVELOPMENT OF HALAL HYPERMARKET NATION

WIDE

NO PROJECT DEVELOPMENT DEVELOPMENT COST

State Place Location Size Land cost Construction STAFF

kp/acre

1 PULAU Butterworth Lot 516 & 923 Section 4, 252,212 30 yrs 54,137,100.00 470

PINANG Jalan New Ferry 5.79 RM164,100/mth

2 SABAH Kota Kinabalu NT 5504 & NT 5505 292,669 30 yrs 61,217,075.00 470

Kampung Inanam 6.72 RM204,868/mth

3 SARAWAK Kuching North Portion of Lot 413, 435,600 9,000,000.00 76,230,000.00 470

Block 13 10.00

Salank Land

Distict of Kuching

4 NEGERI Senawang PN8414, Lot 1572, 382,718 17,222,317.00 56,975,000.00 470

SEMBILAN Mukim of Ampangan 8.79

5 PAHANG Kuantan Lot PT 96403 & PT 96404, 322,344 12,893,760.00 56,410,200.00 470

Mukim Kuala Kuantan 7.40

Bandar Indera Mahkota


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6 NEGERI Seremban HS (D) 155086, 375,922 16,916,528.00 55,786,350.00 470

SEMBILAN Paroi 155085, 155084 8.63

PT 7063, 7602 & 7601,

Paroi,

7 SELANGOR Sungai Buloh HSD 6954 PT 10629 327,398 15,715,104.00 57,294,650.00 470

Mukim Ijok 7.52

Daerah Kuala Selangor

8 NEGERI Seremban 2 Lot PT 21393, , 488,984 22,004,280.00 65,572,500.00 470

SEMBILAN Mukim of Rasah 11.23

District of Seremban

9 PERAK Simpang Pulai Plot 176A, 349,787 22,736,155.00 57,714,855.00 470

Jalan Dr Nazrin Shah, 8.03

Mukim Sg Raya,


DEVELOPMENT OF HALAL HYPERMARKET NATION

WIDE

NO PROJECT DEVELOPMENT DEVELOPMENT COSTState Place Location Size Land cost Construction STAFF

10 PAHANG Pekan Lot 1266 & PT 4652, 394,595 13,810,831.65 59,054,125.00 470

Tanah Puteh 9.06

Mukim Pahang Tua,

11 MELAKAMelakaTengah HS(M) 454, Lot 1216, 357,192 15,002,064.00 62,508,600.00 470

1217 & 1218 8.20

Mukim of Paya Rumput

Daerah Melaka Tengah

12 KEDAH Alor Setar GM 1870, Lot No. 5613 , 232,610 10,467,450.00 40,706,750.00 470

GM 14136, Lot No. 5614 , 5.34

Bandar Alor Setar,

Daerah Kota Setar,

13 TRENGGANU Kuala Lot 526, GRN 5072, 392,040 30 yrs 58,607,000.00 470

Trengganu Mukim Rengas 9.00 RM244,514/mthKuala Terengganu


14/17


15/17

No. Hakmilik 81617, 9.50

Mukim Bandar Muar,

23 PULAU Batu Kawan Lot 8747, MU 15, 435,600 12,196,800.00 57,518,000.00 399

PINANG Bandar Tasek Mutiara, 10.00

Seberang Perai Selatan,

24 PERAK Tronoh Lot 13755, Mk Sg Terap, 327,571 11,464,992.00 50,773,505.00 399

Daerah Kinta, 7.52

25 PERAK Klebang Ria Lot 12080 348,480 13,242,240.00 54,014,400.00 399

Chemor Mukim Hulu Kinta, 8.00

Daerah Kinta

26 PERAKTanjungMalim

Lot 376, 4584, 4585 &4586 339,768 14,546,590.00 52,664,040.00 399

Mukim Hulu BernamTimur 7.80


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DEVELOPMENT OF HALAL HYPERMARKET NATION WIDE



27 SARAWAK MiriLot 870, Blok 5, Jln Tudan,, 344,124 10,270,000.00 53,339,220.00 399

Kuala Baran, 7.90

28 SABAHLahadDatu Lot 11532747, GN 396-78, 359,370 6,000,000.00 55,702,350.00 399

Daerah Lahad Datu 8.25

29 PAHANG Temerloh Lot PT 12570 & PT 16569, 217,800 7,623,000.00 33,759,000.00 399

Mukim Mentakab 5.00

30 KEDAH KulimLot 8774 HSD 5069 PT1931 330,184 13,207,392.00 51,178,520.00 399

HSD 50665 PT 1937, 7.58

Bandar Kulim

31 SABAH Tawau CL 105144107, Jalan Damai, 304,920 25 yrs 47,262,600.00 399

Daerah Tawau 7.00 RM213,444/mth

32 TERENGGANU Kemaman Lot 1657, Mukim Cukai, 265,019 25 yrs 41,077,945.00 399

6.08 RM130,680 / mth

33 SARAWAK Bintulu Lot 184 & 924, 435,600 25 yrs 57,518,000.00 399

Bintulu Town District, 10.00 RM348,480/mth

34 SABAH Putatan Lot 21312309, 213123105, 349,786 30 yrs 57,714,690.00 399

213123070 8.03 RM279,829.44/mth

Sg Meruntum Penampang -


17/17


DEVELOPMENT OF HALAL HYPERMARKET NATION WIDE



35 SARAWAK Sibu Lot 1065, Block 17, 304,920 30 yrs 50,311,800.00 317

District of Seduan Land 7.00RM91,476/

mth

Leping Jenging,

Ulu Sg Selim,

36 NEGERIPortDickson Lot 6694, 191,359 7,271,642.00 35,833,465.00 317

SEMBILAN Daerah Port Dickson 4.39

37 NEGERI Salak Tinggi PT 2031-PT 2053 245,721 4,422,995.20 35,629,545.00 317

SEMBILAN & PT2058 5.64

Mukim of Labu

38 JOHOR Mersing GRN 82890,82888, 258,746 6,897,494.00 34,930,710.00 317

82886, Lot 95, 944 & 943 5.94 734,416.00Mukim Mersing

GRN 10018 Lot 1034,

Mukim Mersing

39 SABAH Keningau Lease No. 7309 348,480 4,800,000.00 54,014,400.00 317

(1353519985) 8.00

Survey No. 108

Daerah Keningau

40 PERLIS Arau Lot 8070 382,760 4,593,120.00 41,672,700.00 317

Mukim Padang Siding 8.79

Daerah Arau

pihb project brief.summary

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