pineapple wine


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a rough draft of our research paper in microeconomics


Ateneo de Naga UniversityDepartment of Social Science

Pineapple Wine

InstructorMr. Manny Abejero

Submitted by:Bico, Yentl Arellano, Jessica R.

BECM214-Advanced microeconomics N11st Semester, S/Y 2013-2014INTRODUCTIONThis study aims to provide means of producing wine at a cheaper cost and high revenue. The scope of the study starts from the collection of raw materials which is fresh pineapple fruit and be able to convert such fruits to a wine called pineapple wine. The study also includes the treatment of the waste materials produced from the process.


Name and Logo of the Product

Bicollano Pineapple Wine Corporation

OBJECTIVESThe companys objectives include the following:

To increase profit by producing pineapple wine from pineapple at a reasonable but profitable price. To be locally and globally, competitive in terms of quality, price, and service. Be able to contribute in the economic status of Naga City


To manufacture, distribute, and sell, ready at all times to add or modify production in accordance with the changes in the market. To sufficiently generate revenue that will ensure an adequate company growth rate and also increasing profit. To maintain the highest ethical standards in the conduct of the business. To facilitate both personal and professional development of employees. To be socially and environmentally responsible


This study may be beneficial for the following persons:The business-oriented persons. This study may give them insights on establishing pineapple Industry in BICOL as a good income-generating business. The results may also help them in considering Daet, Camarines Norteas where pineapple plantation is as a the business-friendly urban place where they could start their planned business.The pineapple farmers. This study may help them in understanding that their pineapple plantations could also be used for production of wine and not only traditional products (pineapple juice, pinapple jam,, etc). They could maximize the use of their coconut plantations in producing pineapple wine.The alcoholic drinkers. This study may encourage them to choose Philippine products like pineapple wine instead of other branded alcoholic beverages. Pineapple is not only the cheap, but it is also has healthy effects for your body). And also, if pineapple wine is readily available in Daet , it would be easier to buy and much cheaper than other pineapple wine brands from Luzon.The government officials. This study may provide them awareness on the current performance of the pineapple industry that should be given more focus since the Philippines is a tropical country and they could make use other than coconut which is pineaple. It could also aid in formulation of laws regarding the industry.The future researchers. This study may give them information and insight on the pineapple wine industry and its feasibility within Bicol and neighboring areas. This may also enlighten them with new ideas concerning the industry that may help in boosting the countrys economy.

THE INDUSTRY AND ITS ANALYSISThis chapter discusses profile of the major players in the Philippines pineapple wine industry. It discusses their services, the market, performance, the services they provide to their clients. It also includes the identification of government agencies concerned and an analysis of the strengths, weaknesses, opportunities and threats, and key success factors of the pineapple wine industry.Industry BackgroundThe worldwide production of pineapple reached in 2001 the amount of 14 million tons. 1,6 million tons have been cultivated in the Philippines, which takes now ranking place 2 in the world production after Thailand ( 2,3 million ). Also ranking place 2 with 21 % has the pineapple production in domestic agricultural production of fruits and nuts - behind the cultivation of banana (62%). The pineapple cultivated area in the Philippines is estimated at round about 44,000 hectares. More than seventy % of these areas are situated in the provinces of Northern and South-Mindanao. About 30 % of pineapple production is exported, one third as fresh fruit export, two third as processed fruitsToday, the country produced 648.78 thousand mt of pineapples this quarter or 1.1 percent higher than the 641.72 thousand mt output in 2013.The increase in production was brought about by the following:more area harvested in Central Visayas, Northern Mindanao and Central Luzon; bigger fruits developed in Ilocos and Davao regions; increased in yields in ARMM and Cagayan Valley due to proper application of fertilizer; and, induced fruiting stage caused by extended hot weather in MIMAROPA.The top producers were Northern Mindanao, SOCCSKSARGEN, CALABARZON and Bicol Region with a combined share of 91.7 % to the national pineapple production.In recent years, the product has been launched onto the world market, and it is hoped that this industry will grow. This would, however, necessitate the planting of more pineapple , since production is dependent upon the amount of fruit collected every harvesting season. As far as the environment is concerned, the pineapple industry does not pose any major threats, since it is in their best interests to encourage more pineapple planting. Both the product and the process do not include any harmful chemicals; in fact, it is being marketed as an organic product.In the Philippines Camarines Norte ranks fourth nationwide in terms of area planted to pineapple. Bukidnon is number one with 16,000 hectares, followed by South Cotabato at 10,100 and Cavite, 5,000. The province's prime agricultural product is the "Queen of Formosa" pineapple. Noted for its sweetness and flavor, this kind of pineapple is produced only in Camarines Norte, thereby making it a specialty in the province.

DEMAND FOR WINE Historical Supply and Demand of Wine

Q18,000,000.00u16,000,000.00a14,000,000.00 Demandn12,000,000.00 Supplyt10,000,000.00i8,000,000.00t6,000,000.00y4,000,000.002,000,000.00Liters 0.001990 1991 1992 1993 1994 1995 1996 1997 1998 1999

Alcohol Drinking Among Filipinos (WHO, 2004; DOH-UP, 2001)Total recorded per capita consumption of Filipinos is 3.75 litres of pure alcohol for those litres of pure alcohol for those 15 years and above years and above and increases by 10% every year (Filipinos only third to Thailand and Japan).

A 21 year projection starting from the years were datas are not available to compensate in the projection the years that was referring to was from 2000-2004 on where the insufficient records from the NSO was not available. As you can see there is a growing demand for wine here in the Philippines. Although the Statistical Parabolic Method obtained the lowest standard deviation was not used due to the fact that after the year 2014 there will be a negative demand for wine which is not true for there will always be a demand for wine and using this method cant be relied upon. Thus, the next lowest standard deviation from the method of projection was adopted for this study which is the Arithmetic Straight Line.

FACTORS AFFECTING DEMAND FOR WINEConsumption of alcohol 38.9% of Filipinos are occasional alcohol drinkers, 11.1% are regular drinkers (13% males and 5.9% females) while females) while 4.8% are heavy drinkers ( % are heavy drinkers(6.6% males and % males and1.3% females) though children.Filipino drinkers drink beer (78.5%) q , liquor--rum, gin, whisky and lambanog (70.6%), and wine, tuba, sangria, sherry (42.4%) .Filipinos drink to socialize (45.5%), to remove stress and burden (23.8%), or just be happy and gain pleasure (17.5%).60% of Filipino youth ages 13 years and above have taken or are taking alcoholic beverages79% males and 21% females. Figures for moderate and heavy drinkers among the young and women from 2001-2004 are found to be increasing, still with more males at males at 66.6% and women slowly catching up at % and women slowly catching up at 33.4%.Drinking is still more acceptable among males among the young, and those likely to drink are those who are not living with their and those likely to drink are those who are not living with their parents, whose parents approve of drinking, who frequent social gatherings or parties, bars and discos and those who do not normally take part in any sport activity.DRINKING AS A TRADITIONAlcohol drinking has been traditionally associated with happiness, success, thrill and sexual prowess, especially for the males contemporary images of the young and for the males, contemporary images of the young andthe women emerging.Alcohol is projected as part of the day-to-day lives as portrayed in soap operas, basketball leagues, comedy shows and music video channels.

FASHION AND TASTETaste of people affects the demand of a commodity. CHANGES IN POPULATIONAn increase in population will result in a rise in demand and vice versa.IndicatorsLatest DataCompared toPercent Change

Reference PeriodValueReference PeriodValue

Total PopulationMay 1, 20105,420,411Aug. 1, 20075,106,1606.2

Provincial Population

- AlbayMay 1, 20101,233,432Aug. 1, 20071,187,1853.9

- Camarines NorteMay 1, 2010542,915Aug. 1, 2007513,7855.7

- Camarines SurMay 1, 20101,693,821Aug. 1, 20071,822,3717.6

- CatanduanesMay 1, 2010246,300Aug. 1, 2007232,7575.8

- MasbateMay 1, 2010834,650Aug. 1, 2007768,9398.5

- SorsogonMay 1, 2010740,743Aug. 1, 2007709,6734.4

City Population

- Iriga CityMay 1, 2010105,919Aug. 1, 200797,9838.1

- Legazpi CityMay 1, 2010182,201Aug. 1, 2007175,8433.6

- Ligao CityMay 1, 2010104,914Aug. 1, 2007101,1793.7

- Masbate CityMay 1, 201085,227Aug. 1, 200781,5854.5

- Naga CityMay 1, 2010174,931Aug. 1, 2007160,5169.0

- Sorsogon

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