Pink Spoon Marketing for TherapistsLet your message out!

Casey Truffo, International Therapist Leadership Institute

http://InTLI.com

IT IS AN EXPECTATION YOURPROSPECTS WILL HAVE.

Free is the new currency.

What is a pink spoon?

• Something of value for free that you give away.– Can be on your website– Or a physical product

Why create a pink spoon?

• Builds credibility.• Allows you to build relationship with your prospects.• Can also be the first product if you wish to create a

multiple streams of therapy business.

What makes a GREAT PINK SPOON?

• Free of charge• Made up of something deeply compelling or sought after• Relatively small in size• An introduction to your core business

What formats do pink spoons take?

• Top Ten List• A 5-10 page special report• A regularly blog• An audio• A video• A moderated discussion• A 3 or 5 part e-course

How do you distribute a pink spoon?

• With email list software– Razorrconnect.com– Icontact.com

• In person• Through referral sources

Good to Great Pink Spoons

• Relevance• Take a stand• Connection• Leaves them wanting more…

8 Steps to create a pink spoon…

1. Discover Your Niche Market2. Elicit the Problems from the niche3. Find your solutions to the problem4. Choose your products and your packing5. Generate traffic with integrity6. Continue to convert traffic into prospects7. Strengthen the trust relationship8. Pursue a bold, outrageous and provocative position in

your niche market.