pinterest for marketers

www.marketingsavant.com 888.989.7771 The MarketingSavant Group

The MarketingSavant Group

Pinterest for Marketers Your Express Track to Powerful Marketing on Pinterest


www.marketingsavant.com

888.989.7771

[email protected]



Can I get the slides?

YES! http://www.marketingsavant.com/resources/

Are you recording the webinar?




Download our Social Media & Marketing e-books following the webinar!


WHAT IS PINTEREST?

Pinterest is simply a pin-board style photo sharing network.


What is Pinterest?

To the Individual: • Pinterest lets you organize and

share all the beautiful things you find on the web.

• People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.

• Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.

• Discover photos and images that inspire and engage you

• Organize into thematic pinboards • Share with your friends and engage

them in your pins


What is Pinterest?

To Your Business:

• A fast-growing and powerful platform for storing and sharing your brand’s images which helps drive traffic to your company website or even help sell products.

• A visual self-expression engine based on the most viral and shareable content – images.

Adapted from: pinterest.com/bulentkeles

Adapted from: pinterest.com/bulentkeles



What’s so Pinteresting About Pinterest?

Pinterest is an interesting platform for brands because: • It has a passionate and growing group of early

adopters that are regular consumers, not just tech fans.

• It’s about sharing your passions. Therefore, interactions tend to be more positive rather than complaints and negativity.

• It can impact SEO via link building. You can link digital properties to your account and each pin links back to it’s original source.



What Do We Find on Pinterest?

The most popular categories found on Pinterest, according to RJ Metrics, are:

• Home (17.2%);

• Arts and Crafts (12.4%);

• Style/Fashion (11.7%);

• Food (10.5%); and

• Inspiration/Education (9.0%).

Pinterest data Source: RJ Metrics



Fastest Growing Social Network

• Pinterest is Now the No. 3 Social Network in the U.S. [STUDY]

• Pinterest has emerged as the main player in the online pinboard space, skyrocketing to nearly 5 Million U.S. unique visitors in November 2011 after first appearing on our reporting radar just six months earlier.

Pinterest has been heralded as one of the fastest-growing social networks to ever grace the web, bringing in more referral traffic than YouTube, Reddit, Google+ and LinkedIn.

-Mashable

1. Facebook: 7 billion 2. Twitter: 182 million 3. Pinterest: 104 million 4. LinkedIn: 86 million 5. Tagged: 72 million 6. Google+: 61 million * March 2012 data from Experian


Pinterest’s traffic charts aren’t hockey sticks-- they’re rocket ships.

-Robert Moore, RJ Metrics

Pinterest data Source: comScore



Yeah! It’s Pinterest Time!

Time spent per visit - Source: comScore

Avg minutes per month Source: Wall St. Journal



Pinatomy

Anatomy of a Pin Source: AGBeat

Users can pin, re-pin, follow, like and create boards of interests.


Pinterest – How it Works

Pins Create with an upload or share with a re-pin

Boards

Create a pinboard of your interests, categorize, and start sharing

People

Follow interesting brands, people and pinners



Who’s on Pinterest?

• About 80% of Pinterest’s user base worldwide is female.

• 85% of users have Some College, Bachelor’s Degree, or Graduate Degree.

• Over 75% of users are between ages 25 and 54.

• Estimates indicate users’ average annual household income is $50,000 to $70,000.



Pinteresting Behavior

• Many are scurrying to set up their pinboards for FOMO‘s sake

• Over 80 percent of pins are actually re-pins rather than brand new content

• Capitalizing on the ‘visual nature’ of humans

“Up until Pinterest came along there wasn’t a way to visualize that tagging or bookmarking or sharing process,” says Twist Image president Mitch Joel, of Pinterest’s sudden widespread popularity. “I think part of it is just the fact that human beings are very visual people and to create that mood board is a profound and powerful thing.”


Pinterest is Aspirational

What I’m doing now… What I WISH I was doing!



Pinteresters are Mobile!


WHO’S WINNING WITH PINTEREST?



Brands on Pinterest

• Brands are having a great time leveraging Pinterest!

– Better Homes & Gardens has 25,000+ followers on Pinterest, compared to 21,000 on Twitter



Pinterest is B2B Too


From Realtors to Retailers

How Can Pinterest Help?

• Realtors should be pinning the most beautiful images of their listings with notes about the design or unique nature of the architecture.

• Retailers should be pinning photos of their products and telling the back story. Share the details!

• Animal services (vets, groomers, sitters) should be posting fun pictures of their animal clients without referencing their people clients.

• Bloggers and writers use Pinterest as inspiration for content!



• Pinterest is driving more traffic to brand sites than YouTube, LinkedIn and Google+ combined! (Shareaholic)

• In the last 6 months ideeli.com saw a 446% increase in traffic driven through Pinterest


HOW TO USE PINTEREST FOR MARKETING



Pinterest Marketing Benefits

There are many benefits to incorporating Pinterest into your marketing strategy, but here’s a list of a few of the big ones:

• Link-building to your website

• Viral marketing

• Market research

• Create a brand image

• Share company culture

• Connect with your customers



X Ideas to Power Up Pinterest

• Add the Pin It button to your website

• Pin your YouTube videos to Pinterest



Hold a Contest

Types of Pinterest Contests

1. Pin it to Win it

2. Caption Contest

3. Repin Contest

4. Photo Contest



Best Practices on Pinterest

1. Pin from various sources, including re-pins from within the site.

2. Create a few boards that cover a broad range of interests.

3. Show off different facets of your brand personality or values.

4. Share content that’s relevant, valuable & not overly promotional.

5. Include eye catching visuals in your digital assets.

6. Boards should contain enough content to make them worth following.

7. Be responsive.

8. Add new pins as much as possible.

9. Promote your presence.

10. Monitor. Search for pins about your brand and check what people are pinning from your site using pinterest.com/source/[URL].

Source: Pinterest: A Quickstart Guide For Brands, January 2012 © Leo Burnett/Arc Worldwide



The Downside of Pinterest

• Shuffling TOS to respond to copyright concerns

• Be sure you own content you upload

• Monitor the Pinterest TOS for future updates (they’re new, you’ll get these things…)

The downside of Pinterest Source: MCR’s thoughts blog

http://pinterest.com/pin/215117319670660570/


WHAT’S NEXT FOR PINTEREST?

Pinterest demonstrates some of the strongest user engagement, retention, and virality metrics I have ever seen in an online business. The company has found tremendous success among its core demographic, and the potential reach of its appeal will be tested in the coming months as attention from broader audiences continues to increase. If the company’s performance to date is any indication, however, it will surely be a start-up to watch in 2012 and beyond.

-Robert Moore, RJ Metrics



Is Pinterest Right for Your Brand?

• Do you have interesting visual content to share?

• Is your industry visual?

• Do you cater to women?

• Do you have videos you can Pin?

“Pinterest sent more traffic to MarthaStewart.com than Facebook and Twitter combined.”

-Mashable.com


WHAT’S NEXT FOR YOU?



Smile if you liked it!



888.989.7771

[email protected]

Thanks You for Attending!



Can I get the slides?


Are you recording the webinar?




Download our Social Media & Marketing e-books following the webinar!



Pinterest for Marketers Your Express Track to Powerful Marketing on Pinterest



888.989.7771

[email protected]



About The MarketingSavant Group

The MarketingSavant Group is a specialist company that focuses on developing our clients into the preeminent thought leaders and trusted advisors in their industry. Through our thought leadership marketing approach and deep experience in digital and social media marketing we do extraordinary work for B2B clients to move your entire organization beyond the competitive realm and into the unique niche of industry thought leader. We focus on genuine organizational transformation through marketing, innovation, intellectual capital development and not on producing a campaign that’s merely a quickly forgotten flavor-of-the-month tool. MarketingSavant helps clients leverage thought leadership and social media marketing through precise strategy development, targeted user-centric research, expert resource engagement for content creating and distribution, all using our proprietary Thought Leadership Marketing methodology. Like the thought leading clients we work with and in the spirit of the social media tools we employ, MarketingSavant is a transparent, honest, professional, credible, driven, responsive, hard working, open-minded, and results-oriented team that serves our clients with the utmost integrity and respect and treat their business and success as our own. Our value-forward approach means that our first priority is delivering wisdom to our clients and prospects to make us all better marketers and servants to the customers who trust us. We formed MarketingSavant to work with ethical, intellectual, innovative and challenging clients in the Business-to-Business market sector. Our approach and our philosophy are to always put altruism before capitalism. We do well by doing good, and we like to work with clients who share our philosophy. MarketingSavant’s offerings range from thought leadership strategy development, training and workshops, campaign management, customer community development and anything else that helps to position you as the preeminent thought leader in your industry. Contact us if you’re interested in become your industry’s thought leader!

http://www.marketingsavant.com/

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MarketingSavant Has Served:

Intel Chubb Insurance Bayer Pharmaceuticals American Cancer Society Quad/Creative Emerson, Inc. Krueger International McCain Foods Miron Construction, Inc. Center for Sales Strategy PROMO Marketing Conference Internet Retailer Conference Seybold 365 Conference The Golomb Group SRI Conferences Northlich Imaginasium E-Marketing Learning Center of Erie, PA Life Meets Work WSPRA NCMPR Betuitive Marketing, Inc.

• American Marketing Association • Business Marketing Association • American Advertising Federation • Direct Marketing Association • Association of IT Professionals • Midwest Jewelers Association • Chicago Area Direct Marketers • Trade Show Exhibitors Association • Just Between Us • Herzing College • St. Norbert College • University of Northern Illinois • Decision Sciences Institute • Madison Area Technical College • Mountain State University • Pheedo, Inc. • Adams Magnetic • Nicolet National Bank • Green Bay Chamber of Commerce • Fond du lac Area Chamber of Commerce • Perfect Patients Pty Ltd. • WE Energies



On Target Social Media Advice!

Since 2003, The MarketingSavant Group has trained over 3000 top level marketers on how to use social media for marketing and has influenced the success of dozens of social media marketing projects.

We have also helped thousands more through our whitepapers, e-books, articles and interviews on social and emerging media marketing tools.


Why MarketingSavant?

• Deep Experience – Our founder began teaching HTML

programming in 1995 and has been active in Internet Marketing and social media ever since.

• Wide Recognition – MarketingSavant’s Dana VanDen Heuvel

has been featured in over 30 articles in a dozen publications on marketing and social media.

• Consulting-led – We’re not an ad agency. In fact, we’re a

consulting shop with passionate leader who loves the intersection of thought leadership marketing, social media, helping the insurgent marketer win the business.

• Highly Regarded – MarketingSavant’s Dana VanDen Heuvel is

a sought-sought after speaker and consultant in the areas of thought leadership, social media and marketing technology.

• Thought Leadership – The MarketingSavant Group has published

many articles and whitepapers along with several e-books, including: • Marketech: The Guide to Marketing

Technology (2 editions) • MySpace, YourSpace & TheirSpace

Guide to Social Networking • Marketing in a Downturn: Recession-

Proof Strategies for Smart Marketers • 30 Marketing Ideas in 30 Days –

Entrepreneurs DIY Marketing Guide