ChicWomen's Lifestyle magazine

Sophie Coates

My ClientI have been asked by Northern Echo to,

Create a magazine genre of my

choice that will be funded by advertisements.

Have a target audience of: ages 16 – 22,

socioeconomic ABC1

Research my audience to understand

them and find out which article topics

would interest them.

My clientNorthern Echo

To meet this I will need to do the following things:

Research and find my

perfect target audience

Identify what articles and topics

would suit my audience

Carry out research relating to

the audience and article topics.

I must consider that:

My audience are Northern

echo readers, therefore:

• No offensive/extreme

language

• No explicit imagery

• No inappropriate

content/topics

PCC ConstraintsThe rules I will work under are:

I will make sure all the facts in my article are accurate

I will have to make sure that I keep certain facts private if they need to be.

I will make sure that if I need some information from the public I will not harass them and take no as no.

I will make sure not to discriminate anyone in my article.

If I choose to take photos outside I will make sure to not to trespass.

My Target

Audience

Gender: Female

Ages: 16-22

Socioeconomic: ABC1

Tribe: Trendies

Audience

ResearchMy audience’s interests:

They shop at:

New Look

Topshop

River Island

H&M

Primark

They read:

Vogue

Elle

Company

Cosmopolitan

Glamour

They watch:

BBC3

MTV

Sky1

ITV

E4

Audience AppealImagery - My main audience are teen girls, so I will use

female teen models, that way it will be relatable and a

window to the future self.

Colour – Again my audience is females, so therefore I will

use feminine colours like pinks and purples. This way my

articles will become more appealing.

Articles – My articles will be relating to my audience and

the hobbies they are in to, e.g. Instagram

Genre ResearchWhen doing my research I have found out that,

The most popular women's lifestyle magazines that are read by my target audience are:

SalesVogue

Elle

Company

Cosmopolitain

This shows that Vogue and Elle were the most popular magazines. I can

take inspiration from these findings and they are also 2 of the high end

women's lifestyle magazines so I can keep the look and content of my

products premium.

Genre Research

Genre ResearchSome commonly used features used In Women's lifestyle

magazines are:

Models: Celebrity females, window to

the future self

Sell lines: Persuasive and confident

headlines, talk directly to the reader.

Colours: Feminine/soft colours – pastel

pinks, white

My IdeaMagazine name – Chic

Genre of magazine – Women’s lifestyle

Gap in the market – Even though women's lifestyle magazines are popular, this one will appeal to teens and will look at alternative topics such as dealing with anxiety, as pose to normal fashion articles.

Disadvantages - Even though my magazine is an alternative look at the women's lifestyle genre. As there are many women's lifestyle magazines around my product might not get noticed.

Mock up’sTo get a better idea of what my audience wants, I created 2 versions

of one of my DPS’s. The first version was formal, the other was

informal. I then carried out some research to see which one my

audience preferred and what characteristics they liked.

Mock up 1Positives:

The images

have good

placement as

they break up

the text.

The images

give it more

energy

The bright

colours in the

imagery make

the article look

appealing

Negatives:

X The

background

is plain

which is

quite boring

X There is too

much text

X The images

don’t have a

clear link to

the article

Mock up 2Positives:

The layout

is creative

The quote

insert

breaks up

the text

well.

The

imagery

connects

well with

the article

Negatives:

X Three

columns

makes the

article look

lengthy

X Quite a

plain cut

style of font

X Article

looks quite

formal

Feedback

ConclusionMy audience overall liked mock up 2

better because:

• The article looked less formal so was

more welcoming

• The theme and topic was easy to

understand due to background and

main image

• The article layout was suitable for the

target audience

• The quote insert and breakout box

split the text up well

Flat PlansFront Cover

Black bold masthead, own branded font,

short and snappy so it can be remembered

Main sell line spread across the page and

talks directly to the reader, sells use

exclamatives, questions and numbers

Main image is a female model, same age as

target audience.

Colours used: blue, pink, red, black

Flat PlansContents Page

Large pink heading, using branding font

Front cover image shown in the top left hand

corner reminding the brand of the magazine.

Images showing different articles in the

magazine, attracting the readers

Background, crinkled paper affect, adds own

branding and unique spin on usual

backgrounds.

Flat PlansArticle 1 – Define your Dreams

Heading used in the ‘dream bubble’.

Image takes the persons eye to the

heading.

3 columns placed on the left had side,

making the article look less heavy and

long winded.

Colour scheme relating to the article

topic, blue sky background, black font

with a signature lilac colour.

Image shows a girl lying on a pillow

asleep, this shows the topic to the reader

without them having to read the article.

Article overviewDefine your dreams

The article looks at:

Why do we dream

Do we need to dream

Are our dreams affected by our emotions

What do certain dreams say about your life.

Flat PlansArticle 2 – How to deal with anxiety

Large jagged/messy

heading across the page,

stands out and related to

the topic

3 small article columns,

makes the article looks

relaxed and easy to read

3 images used to portray

the feelings of someone

suffering with anxiety

Many breakout boxes

adding bite size information

to readers

Article OverviewHow to deal with Anxiety

The article looks at

The different types of anxiety

How to deal with anxiety straightaway e.g. panic attack

Best ways to deal/beat anxiety in the long term

Who to go and see for professional help

Flat plansArticle 3 – Make your photos Instagram ready

Front page heading is in

a banner in large black

font, which stands out

well.

A small article, only 2

columns, other info is

placed in break out

boxes.

Images located around

the edge, as a border,

made to look like

Instagram photos (white

boarder round photos)

Article OverviewArticle 3 – Make your photos Instagram ready

The article looks at:

What Instagram is and why its so popular

What is the most popular hash tags

The best free and paid apps to edit photos

How to edit photos to fit into certain themes

Pricing - ExpensesSales

Journalists

Photogaphers

Models

Editors

Make up

Layout artist

Studio spacerental

IncomeAs I have been told to do, my income will generate from:

Advertising slots

The total income from my advertising slots is:

£5650

Profit/LossThe cost of my magazine is £2.99, because of this I have

made a profit of:

£112,466.20

This is the profit I will make straight away when my

magazine goes on sale.

But when my magazine has gained some popularity this

profit may increase

Overall Cost

£12783.80

Commercial

ViabilityPages: 16

Adverts: 4 pages

Quality of the magazine: Premium quality (Elle/Vogue). My magazine is high quality and will use premium glossy paper through out the magazine thicker glossy paper will

be used on the front and back cover.

Quality of paper: 150gm

Size of magazine: A4

DistributionI will distribute to places that my target audience will

normally go to, such as:

Super Markets

Corner Shops

College Shops

ConclusionMy product had to be different and fill a gap in the market,

it also needed to appeal to the northern echo audience. I

feel that I have done this because:

The articles are varied and are alternative to normal

women's lifestyle magazines

It fits in with my target audience

The content is relatable

I will gain a profit through advertising sales

If you have any questions I will be

happy to answer them.