pitch mvp 101
DESCRIPTION
A Pitch MVP enables a startup founder to engage with his or her target audience to see if they're willing to invest in the startup idea through the exchange of currency. Addressing a room of budding entrepreneurs at a Lean Startup Machine Boston workshop, I spoke about the various types of Pitch MVPs, how to present them to potential customers, and what qualifies as valid "currency." This presentation was given on September 23, 2013.TRANSCRIPT
Pitch MVP 101By Erica Swallow
September 28, 2013
What is a Pitch MVP?
It enables you to engage with your target customer to see if they’re willing
to invest in your idea through the exchange of currency.
Go out and find your target audience!
Get them to invest!
Whatkind ofpitch?
Landing Page
Tools: Launchrock, Unbounce
Cold Calls & Emails
Mockups
Kickstarter
Whenare you ready?
When to Pitch?
• You know your target customer• You understand the problem• You know when the purchase decision occurs
Types of Currency
• Cash• Letter of intent• Email addresses• Tweets• Scheduled meetings• Time
Whatto
say?
We are building magic!
Get out of the building!
Thank You!