pizza hut project amit s shirale
TRANSCRIPT
-
8/14/2019 Pizza Hut Project AMIT S SHIRALE
1/35
-
8/14/2019 Pizza Hut Project AMIT S SHIRALE
2/35
PROJECT OF CRMPROJECT OF CRM
PizzaiansPizzaians
AMIT S. SHIRALEMBA IMR 2OO8-2010
-
8/14/2019 Pizza Hut Project AMIT S SHIRALE
3/35
ATTENTION..ATTENTION..
The Product you are about to see is notsuitable for those who find pizzas
tempting
Or are feeling hungry..!!!SEE AT YOUR OWN RISK!!!!!
-
8/14/2019 Pizza Hut Project AMIT S SHIRALE
4/35
1958 Frank and Dan Carney open the firstPizza Hut in Wichita, Kansas
1972 - 1000 restaurants are open throughout
the USA 1973 - Pizza Hut went international.
1977 - PepsiCo bought Pizza Hut.
1982 - JV between PepsiCo and Whitbread
1997 - Pepsi Moved aside for Drinks andTricon Global Came into motion.
2002 - Tricon Global became YUM! Brands Inc.
2006 WB sold their share of the JV to Yum!
2008 - Bought Godfather's Pizza in Ireland
with 28 stores.
HISTORYHISTORY
-
8/14/2019 Pizza Hut Project AMIT S SHIRALE
5/35
INTRODUCTIONINTRODUCTION
Type: Wholly owned Subsidiary
Founded: Wichita, Kansas, USA, 1958
Headquarter: Addison, Texas, USA
Founder: Dan and Frank Carney CEO: David C. Novak
Slogan: NOW YOU ARE EATING
Employees 300,000+ Parent: Yum! Brands since 1997 Website: http://www.pizzahut.com
http://www.pizzahut.net.pk
http://www.pizzahut.com/http://www.pizzahut.net.pk/http://www.pizzahut.net.pk/http://www.pizzahut.net.pk/http://www.pizzahut.net.pk/http://www.pizzahut.com/ -
8/14/2019 Pizza Hut Project AMIT S SHIRALE
6/35
Fun Facts in Pizza HutFun Facts in Pizza Hut
HistoryHistory
Pizza hut are the world's largest user of cheese,Over the course of a summer it is estimated that Pizza hut usesa 100 million pounds of cheese. Pizza Hut uses more than 300million pounds of cheese annually.
Pizza Hut purchases more than 3 percent of all cheese productionin the United States , which requires a herd of about 170,000dairy cows to produce it.
They also use 700.000.000 pounds of pepperoni and 525.000.000pound of tomatoes in one year.
Gorbachev (the former president of the USSR) also played in aPizza Hut commercial.
In 2001 Pizza Hut sponsored a pizza delivery to the internationalspace station.
The oldest Pizza Hut that is still functional is in Wichita, Kansas.
-
8/14/2019 Pizza Hut Project AMIT S SHIRALE
7/35
MISSION STATEMENTMISSION STATEMENT
To be the best pizza for every pizza occasion
Alone we are delicious, Together we are
YUM!
We are P.E.A.R.L.S PASSION for excellence in Doing everything EXECUTE with positive energy and need ACCOUNTABLE for growth in customer satisfaction RECOGNIZE the achievement of others and have fun doing
it LISTEN and more importantly, respond to the voice of the
customer.
-
8/14/2019 Pizza Hut Project AMIT S SHIRALE
8/35
COMPETITORSCOMPETITORS
Globally Locally
Shakey Pizza since 1959
Domino Pizza
Pizza Ville Canada
Little Caesar's
Pizza INN
Local Bakers
-
8/14/2019 Pizza Hut Project AMIT S SHIRALE
9/35
SWOT ANALYSISSWOT ANALYSIS
StrengthsStrengths WeaknessesWeaknesses
OpportunitiesOpportunities
ThreatsThreats
-
8/14/2019 Pizza Hut Project AMIT S SHIRALE
10/35
SWOT ANALYSISSWOT ANALYSIS
Strengths Weaknesses
Opportunities
Threats
-
8/14/2019 Pizza Hut Project AMIT S SHIRALE
11/35
-
8/14/2019 Pizza Hut Project AMIT S SHIRALE
12/35
SWOT ANALYSISSWOT ANALYSIS
StrengthsStrengths WeaknessesWeaknesses
OpportunitiesOpportunities
ThreatsThreats
-
8/14/2019 Pizza Hut Project AMIT S SHIRALE
13/35
MARKETING STRATEGYMARKETING STRATEGY
Pizza Huts Says:We want to satisfy our customer by offering themThe Best.
Be C.H.A.M.P.S(Cleanliness, Hospitality, Accuracy, Maintenance,Product quality and Speed)
You will Find 3Fs at Pizza Hut( Fun, Friendly and Familiarity)
-
8/14/2019 Pizza Hut Project AMIT S SHIRALE
14/35
MARKET SHAREMARKET SHARE
Pizza Hut DominosThink Global act Local Think local act regionalFirst to introduce localized First to offer countrymenu. wide Hunger helpline.
-
8/14/2019 Pizza Hut Project AMIT S SHIRALE
15/35
SEGMENTATIONSEGMENTATION
Segmentation is:
Identifying portions in market different from oneanother.
The Segments Pizza Hut is Working on
Higher and Middle Income
Dual Career Families
Any Age
-
8/14/2019 Pizza Hut Project AMIT S SHIRALE
16/35
TARGETINGTARGETING
Target audience is basically anyone andeveryone who loves to eat pizzas.
Age group of 12 to 30.
Pizza has long been targeted to families,
because of the convenience that is presentwhen serving pizza to a group.
-
8/14/2019 Pizza Hut Project AMIT S SHIRALE
17/35
POSITIONINGPOSITIONING
Pizza hut has done their positioning in the target marketby keeping in view two basic factors: Quality
Frequency
Worldwide Pizza Hut has come to become synonymouswith the
Best pizzas under one roof
Crew members 'customer mania which makes CustomersUnique dining experience.e.g. Service
-
8/14/2019 Pizza Hut Project AMIT S SHIRALE
18/35
Variety:Large Variety of Taste
e.g. Cheesy Bites, Stuffed Crust,Hand-Tossed, Thin 'N Crispy,Bigfoot etc
Quality:
A large number of Market shareis with Pizza Hut Only Because oftheir High Quality Pizza
MARKETING MIXMARKETING MIX
ProductProduct PricePrice
PromotionPromotion
PlacePlace
-
8/14/2019 Pizza Hut Project AMIT S SHIRALE
19/35
Design:Always Round Pizza
Features:Each Variety is Grouped ondifferent Tastes.
Packaging:delivery through Hot Oven inBoxes
MARKETING MIXMARKETING MIX
ProductProduct PricePrice
PromotionPromotion
PlacePlace
-
8/14/2019 Pizza Hut Project AMIT S SHIRALE
20/35
Pizza hut is using MarketSkimming Price Strategy.
Low price for meal andexpensive for just one
Coupons Worldwide and GiftCard in Developed Countries
MARKETING MIXMARKETING MIX
ProductProduct PricePrice
PromotionPromotion
PlacePlace
-
8/14/2019 Pizza Hut Project AMIT S SHIRALE
21/35
Spends approximately Rs 1M-1.2M on advertising annually using aMedia mix
Advertising throughBill BoardsTV AdsNews Papers
Personal Selling
MARKETING MIXMARKETING MIX
ProductProduct PricePrice
PromotionPromotion
PlacePlace
-
8/14/2019 Pizza Hut Project AMIT S SHIRALE
22/35
Pizza Hut Delivered Pizzato space in Year 2001
Which made them MoreFamous and a New Slogancame into Being
that
WHEREVER THERE ISLIFE, THERE WILL BEPIZZA HUT PIZZA
PIZZA DELIVERY TO SPACEPIZZA DELIVERY TO SPACE
-
8/14/2019 Pizza Hut Project AMIT S SHIRALE
23/35
MARKETING MIXMARKETING MIX
Having 34,000 outlets in 100Countries
147 stores across 34 cities inIndia.
Sport Arenas, Major Airports &Shopping Mall
Channel:Selling through Take In, Dine in,Home Delivery
ProductProduct PricePrice
PromotionPromotion
PlacePlace
-
8/14/2019 Pizza Hut Project AMIT S SHIRALE
24/35
CRM@PIZZA HUTCRM@PIZZA HUT
1. PIZZA HUT GIFT CARD
2. ONLINE ORDER
3. REMOVAL OF TRANS FATS
4. NEW CHILDREN'S MENU5. STAFF TIPS
6. PIZZA HUT GOES VOIP
7. RETENTION AND REWARD
8. THE OFFER
9. WITH AXIS BANK DEBIT CARD
10.WITH CITIBANK DEBIT CARD-1/2 PRICE WEDNESDAY
BUY ANY MEDIUM OR FAMILY PIZZA AND GET THE2ND PIZZA AT HALF THE PRICE.
-
8/14/2019 Pizza Hut Project AMIT S SHIRALE
25/35
Walking the Talk" with YUM!Walking the Talk" with YUM!
Leadership PrinciplesLeadership Principles
Customer Focus - We listen and respond to the voice of the customer.
Belief in People - We believe in people, trusts in positive intentions, encourage ideas fromeveryone and actively develop a workforce that is diverse in style and background.
Recognition - We find reasons to celebrate the achievements of others and have fun doing it. Coaching and Support - We coach and support each other.
Accountability - We do what we say, we are accountable, we act like owners.
Excellence - We take pride in our work and have a passion for excellence.
Positive Energy - We execute with positive energy and intensity...we hate bureaucracy and allthe nonsense that comes with it.
Teamwork - We practice team together, team apart.
-
8/14/2019 Pizza Hut Project AMIT S SHIRALE
26/35
-
8/14/2019 Pizza Hut Project AMIT S SHIRALE
27/35
-
8/14/2019 Pizza Hut Project AMIT S SHIRALE
28/35
-
8/14/2019 Pizza Hut Project AMIT S SHIRALE
29/35
-
8/14/2019 Pizza Hut Project AMIT S SHIRALE
30/35
-
8/14/2019 Pizza Hut Project AMIT S SHIRALE
31/35
-
8/14/2019 Pizza Hut Project AMIT S SHIRALE
32/35
-
8/14/2019 Pizza Hut Project AMIT S SHIRALE
33/35
-
8/14/2019 Pizza Hut Project AMIT S SHIRALE
34/35
ANYQUESTIONS
???
-
8/14/2019 Pizza Hut Project AMIT S SHIRALE
35/35