pkn bkl-24062014-dsa

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24/06/2014

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Mobilité et Internet des objets : les challenges de la digitalisation Intervenant : Stéphane Durand, New Services Marketing Director - Parkéon Animateur : David Samson, Mobile Evangelist - Backelite

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Page 1: Pkn bkl-24062014-dsa

24/06/2014

Page 2: Pkn bkl-24062014-dsa

2 BAKELITE, June 2014

PARKING BUSINESS IN OVER 55 COUNTRIES

Global player in the sector of urban mobility

On-street parking management solutions

Ticketing solutions for public transport

Page 3: Pkn bkl-24062014-dsa

3 BAKELITE, June 2014

PARKING BUSINESS IN OVER 55 COUNTRIES

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4 BAKELITE, June 2014

80 exclusive

distributors and

partners

8 subsidiaries :

France, UK,

Spain, Belgium,

Italy, USA,

Germany,

Australia, Italy

INTERNATIONAL PRESENCE

Page 5: Pkn bkl-24062014-dsa

5 BAKELITE, June 2014

PARKEON TODAY

Annual revenues over €185 million

Over 40 years of experience

1,100 employees worldwide

Headquartered in Paris, France with our main factory in Besançon

50% market share for on-street parking solutions & services worldwide

Page 6: Pkn bkl-24062014-dsa

6 BAKELITE, June 2014

PARKEON PARKING INSTALLATIONS

Parkeon systems cover over 3 million parking spaces

Installed base of 200,000 multi-space parking meters worldwide

40,000 parking meters installed in France, with over

80% market share

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7 BAKELITE, June 2014

PARKEON TRANSIT INSTALLATIONS

75,000 on-board electronic ticketing machines installed worldwide

5,000 ticket vending machines installed worldwide

Key Transit Installations : Seattle Streetcar Portland Streetcar Toronto Metrolinx New York City Transit Perth, Western Australia Lille, Angers, Reims London Transportation (Buses) Heathrow express …

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8 BAKELITE, June 2014

A STRATEGY FOCUSED ON INNOVATION

Over €8 million invested in R&D annually

Holds over 195 patents

Only company to develop components, software & payment services, that limit power consumption

Solar powered connected objects – a unique expertise worldwide for more than 10 years

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9 BAKELITE, June 2014

MANUFACTURING EXCELLENCE

Production capacity of: 2,000 Parking machines (horodateurs) per

month 200 ticket vending machines per month 1,500 on-board revenue collection units

per month

Page 10: Pkn bkl-24062014-dsa

10 BAKELITE, June 2014

MANUFACTURING EXCELLENCE

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11 BAKELITE, June 2014

Abaqulusi - Abu Dhabi - Ampang - Belfast – Birmingham – Bordeaux – Brussels – Budapest – Cancun – Dubaï – Dublin – Fribourg – Geneva – Jeddah -

Kuala Lumpur - Las Vegas – Lausanne – Lisboa – London – Luxembourg – Lyon - Madrid – Mexico – Miami – Milan – Mostar – Munich - New Plymouth - New

York – Nantes – Osasco – Ottawa – Pamplona – Paris – Prague - Reykjavik – Rome – Sydney – Szczecin – Tampereen – Toronto – Warsaw – Winnipeg –

Zurich…

PARKING BUSINESS IN OVER 55 COUNTRIES

Page 12: Pkn bkl-24062014-dsa

12 BAKELITE, June 2014

Over 200,000 parking meters – 130.000 of them being connected

Over 80 million parking transactions handled weekly Found In The Largest Cities Around The World Paris NYC London Madrid Milan Sydney Dublin Berlin Brussels Abu Dhabi Lisbon Buenos Aires

PARKING AROUND THE GLOBE

Page 13: Pkn bkl-24062014-dsa

13 BAKELITE, June 2014

PARKING IS CHANGING

Provider of centralized solutions with on-

line electronic payment

Equipment

provider

Turnkey

solutions

provider

Services

provider

Manufacturer of terminals to collect fares and parking

fees

Digital, Data Collection & value

added services

Page 14: Pkn bkl-24062014-dsa

14 BAKELITE, June 2014

PARKING IS CHANGING

Provider of centralized solutions with on-

line electronic payment

Equipment

provider

Turnkey

solutions

provider

Services

provider

Manufacturer of terminals to collect fares and parking

fees

Digital, Data Collection & value

added services

Page 15: Pkn bkl-24062014-dsa

15 BAKELITE, June 2014

PARKING IS CHANGING

Provider of centralized solutions with on-

line electronic payment

Equipment

provider

Turnkey

solutions

provider

Services

provider

Manufacturer of terminals to collect fares and parking

fees

Digital, Data Collection & value

added services

Page 16: Pkn bkl-24062014-dsa

16 BAKELITE, June 2014

Over 200,000 parking meters

worldwide

55 countries

3500 clients

SOLUTIONS FOR CARS

Page 17: Pkn bkl-24062014-dsa

17 BAKELITE, June 2014

Over 200,000 parking meters

worldwide

65 countries

3500 clients

80 million of users

SOLUTIONS FOR CONSUMERS

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18 BAKELITE, June 2014

We want to serve the consumers all along their day

Book a parking

in advance

Find a parking

spot

‘on-street’

Get a coupon

Pay for your

parking

Get a coupon

Redeem your

coupon

- 2 days - 10 minutes Now +15mn

Page 19: Pkn bkl-24062014-dsa

19 BAKELITE, June 2014

smart

city

solutions

Parking

Back/office

Parking Data & more

Digital enforcement

Analytics

Digital Parking

Guidance

MULTICHANNEL STRATEGY

Page 20: Pkn bkl-24062014-dsa

20 BAKELITE, June 2014

URBAN KIOSK

Payment of parking fee Access to multiple services thanks to the color screen

On, Off and Transit Use

Solar or AC Powered

Friendly UI

Park by ID or P&D mode

EMV Capable Wireless or

Ethernet connectivity

Cards, Bills or Coins payment

Dynamic Rates, Messages and Ticket Layout

ADA Compliant,

Multi language

Page 21: Pkn bkl-24062014-dsa

21 BAKELITE, June 2014

URBAN KIOSK

Payment of parking fee Access to multiple services thanks to the color screen

Park & Ride Couponing SOS

Amber alert Touristic

information Taxi call

Dynamic Data Collection (noise,

pollution…)

Pay services (prepaid top-

up…) Pay fines

Page 22: Pkn bkl-24062014-dsa

22 BAKELITE, June 2014

URBAN KIOSK – examples of services

Page 23: Pkn bkl-24062014-dsa

23 BAKELITE, June 2014

Open Data is generating value added

services for Citizens

NO DATA, NO GLORY

Page 24: Pkn bkl-24062014-dsa

24 BAKELITE, June 2014 24

Parkeon is storing over 1,3 billion

parking tickets…

The technology we use allows

to handle a lot of tickets and

transactions to identify habits &

patterns.

PARKING GENERATES A LOT OF DATA

Page 25: Pkn bkl-24062014-dsa

25 BAKELITE, June 2014

Parking

& Transport

Ticketing

Payment Processing

Parkeon

Data Center

Data for the city Data for merchants Data for advertisers New

services

Data for automobile

OEM

Subscribers

Page 26: Pkn bkl-24062014-dsa

26 BAKELITE, June 2014

FOCUS ON DIGITAL PARKING PAYMENT AND GUIDANCE

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27 BAKELITE, June 2014

Simple, easy, always on

Remote ticket extension

B2C & soon B2B

Connected to the Parkeon B/O

Mobile Phone Payment with Parkeon

PAY YOUR PARKING WITH YOUR PHONE

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28 BAKELITE, June 2014

GLOBAL SOLUTION ARCHITECTURE

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29 BAKELITE, June 2014

Smartphone app iOS Android 3rd to come probably Windows Phone

Web / Mobile Web

SMS + IVR SMS : available in Europe with Netsize, IVR : available in France (internal dev).

Call center / Support To be set up locally per region/country

USER EXPERIENCE

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33 BAKELITE, June 2014

Page 31: Pkn bkl-24062014-dsa

34 BAKELITE, June 2014

Additional services

Provide card details ONLY ONCE afterwards it’s automatic .

USER EXPERIENCE

Alert before parking expiration.

Push notifications are free !

Page 32: Pkn bkl-24062014-dsa

36 BAKELITE, June 2014

Electronic tickets controlling per digital terminal.

Electronic tickets checking using PARKEON systems or other from the market.

Control and enforcement from a same terminal (« Pve » or equivalent)

CITY EXPERIENCE

Page 33: Pkn bkl-24062014-dsa

37 BAKELITE, June 2014

WHITE BRANDING

Page 34: Pkn bkl-24062014-dsa

38 BAKELITE, June 2014

WHITE BRANDING

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39 BAKELITE, June 2014

Find Me a Space

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40 BAKELITE, June 2014 40

Data can be used to produce reports but not

only!

Find me a space !

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41 BAKELITE, June 2014

20% of drivers in Paris are looking for a parking space before going to a parking lot

64% of residents surveyed [...] say that they cancelled their trip because they couldn’t find a parking spot. Disparities [...] are strong, [...] 67% in Lyon and 100% in Paris. The phenomenon could negatively impact the dynamism and shops, [...]. French study

(Sareco)

Page 38: Pkn bkl-24062014-dsa

42 BAKELITE, June 2014

Solution : provide a better information

users will be guided towards free parking spaces or

parking lots directly

= saving time for end users (and CO2)

= less cars in the street looking for spaces

Start

guidanc

e!

Page 39: Pkn bkl-24062014-dsa

43 BAKELITE, June 2014

How is it working ? using «machine learning»

learn from tickets how streets are occupied (when),

dependencies (shops...)

Predict street occupancy without meter data

Ease deployment without updating infrastructures (no

sensors, no cameras...)

for the whole city

Feedback from end users learn from users to improve models

Page 40: Pkn bkl-24062014-dsa

44 BAKELITE, June 2014

Parking pressure

gives an indication of

occupancy rate for

drivers & cities!

Our model

predicts on-street

parking pressure

for a whole city

minute per

minute using

tickets & open

data

Page 41: Pkn bkl-24062014-dsa

45 BAKELITE, June 2014 45

A solution for Drivers

Guiding towards the place where

you most likely can park! Time saving and Safety

you have 2 minutes to go to

this spot !

+ text to

speech

optimizing your trip

Page 42: Pkn bkl-24062014-dsa

46 BAKELITE, June 2014

Business model

Cities

Free

we just need to get

the right to use

parking tickets

Free with ads and without

guidance, off street parking

End users

Subscription to get guidance

and off street parking

Page 43: Pkn bkl-24062014-dsa

47 BAKELITE, June 2014

Find Me a Space: GUIDANCE APPLICATION

Guidance to solve the pain of looking for a

parking space on-street

100% of Parisians once gave up on a trip,

afraid not to find a parking place…

Consumes drive around an average of 5 to

15mn before choosing an off-street parking

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48 BAKELITE, June 2014

THANK YOU