Plan

for

Mobile

Site

Target

Audience

Young generation : 20-35 years

old

independent, trendy, aspirational

always look for unique and fun

experience.

We want our audience to be interested in our hotel via the interactive and

lively mobile experience. The audience are trend-driven and addicted to

the world of sharing. Their experience will be shared via social network.

Our audience, or our future clients, will be our part in communicating.

Essential elements for the

mobile experience

• General information about the Hotel

• Offers

• Weather

• Call us

• Gallery

• Map

• Reservation

• Visual aids

• Calendar of events

ANALYSIS

ANALYSIS

Pavillon Des Lettres’s

Elements

-Hotel photo gallerie

-Hotel description

-Rooms, salon

-Location

-Reservation

-Multi language menu

Centara Grand’s elements

(Our site)

-Hotel photos

-Reservation

-Hotel information & Contact

-Latest offers

-HD VDO

-Virtual Tour

-Links to social net works

-Multi language menu

Why did you choose the specific

elements to include – exclude?

What to include?

We have developped visual elements such as HD VDO and virtual tour that can create a more interesting mobile experience.

We also have links to social medias such as Facebook, Twitter, etc thathelp facilitate sharing experiences, corresponding to the trend of ourtarget audience.

Moreover, we have sales promotion offers in order to attract ourpotential customers.

What to exclude?

- Configuration: we do not know what function it is

- Money currency: not necessary for a mobile site

- World time: doesnot play important role in decision making

Did you feel you have successfully

created an excellent mobile experience?

Yes. We are sure that out site is more interesting than

another site because of the added visual elements and

features.

This will respond to the needs of our target audience whendigital marketing and sharing drive the business.