sour sally - mobile ads plan
DESCRIPTION
This was an individual assignment in Digital Advertising Class. Students were challenged to do a Mobile Ads Plan for Sour Sally.TRANSCRIPT
YUDA USMAN ABIDIN
MOBILEADS
A
PLAN
OBJECTIVE
To boost yogurt selling on work days from Monday
to Thursday
“
”
TO WHOM AND HOW
Snacking yogurt is not that common for Indonesian yet
& SOUR SALLY ain’t CHEAP
PROBLEM ?
MEET OUR
PLAYFULSALLY
MESSAGEMULTIMEDIA
SERVICE
Reading text is boring. Indonesians tend to avoid it. So, give them a chance to watch and listen our
message with no buffering
MOBILE
ADSGAMES
We used to say what we want to order. Now, Sally design it more fancy. You
game it, you order
BANNERADS
Sometimes Banner Ads annoy you. But what a nice annoyance if it
drives you to a pleasure ?
The AIM of those channels is,
to ACQUAINT
INDONESIAN about
YOGURT in a PLAYFUL
way by MOBILE ADS
SUMMARY
THANK YOU