sour sally - mobile ads plan

14
YUDA USMAN ABIDIN

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This was an individual assignment in Digital Advertising Class. Students were challenged to do a Mobile Ads Plan for Sour Sally.

TRANSCRIPT

Page 1: Sour Sally - Mobile Ads Plan

YUDA USMAN ABIDIN

Page 2: Sour Sally - Mobile Ads Plan

MOBILEADS

A

PLAN

Page 3: Sour Sally - Mobile Ads Plan

OBJECTIVE

To boost yogurt selling on work days from Monday

to Thursday

Page 4: Sour Sally - Mobile Ads Plan

TO WHOM AND HOW

Page 5: Sour Sally - Mobile Ads Plan

Snacking yogurt is not that common for Indonesian yet

& SOUR SALLY ain’t CHEAP

PROBLEM ?

Page 6: Sour Sally - Mobile Ads Plan

MEET OUR

PLAYFULSALLY

Page 7: Sour Sally - Mobile Ads Plan

MESSAGEMULTIMEDIA

SERVICE

Page 8: Sour Sally - Mobile Ads Plan

Reading text is boring. Indonesians tend to avoid it. So, give them a chance to watch and listen our

message with no buffering

Page 9: Sour Sally - Mobile Ads Plan

MOBILE

ADSGAMES

Page 10: Sour Sally - Mobile Ads Plan

We used to say what we want to order. Now, Sally design it more fancy. You

game it, you order

Page 11: Sour Sally - Mobile Ads Plan

BANNERADS

Page 12: Sour Sally - Mobile Ads Plan

Sometimes Banner Ads annoy you. But what a nice annoyance if it

drives you to a pleasure ?

Page 13: Sour Sally - Mobile Ads Plan

The AIM of those channels is,

to ACQUAINT

INDONESIAN about

YOGURT in a PLAYFUL

way by MOBILE ADS

SUMMARY

Page 14: Sour Sally - Mobile Ads Plan

THANK YOU