planned obsolescence v1
DESCRIPTION
Provocations of how a category can be disrupted based on recent acquisitions, new technologies, or new entrants in a category.TRANSCRIPT
SURVIVAL OF THE FITTEST OR THINGS THAT MAKE YOU GO HMMMM…
PLANNED OBSOLESCENCE
Bernard London Brooks Stevens
If it ain’t broke, break it
Keep Up with the Jones
QUIZ: WHICH OF THESE WERE LAUNCHED IN 2010?
PROVOCATION #1: WHAT IF A COMPANY BOUGHT A COMPETITOR IN A CATEGORY?
JEFF BEZOS BUYS THE WASHINGTON POST
Customers who bought Zappos also bought the Washington Post
PROVOCATION #2: WHAT IF ANOTHER COMPANY WITH LOTS OF DATA DECIDED TO ENTER A CATEGORY?
Google/Zagat, Netflix Original Series
40 Countries36M members
14 Emmy Nominations
Revamped site & mobile appFree to All
No Registration Required
PROVOCATION #3: WHAT IF A COLLABORATIVE NETWORK FORMED THAT DISRUPTED A CATEGORY?
RELAY RIDE, CITIBIKE, AIRBNB, COUCHSURFING
PROVOCATION #4: WHAT IF THERE WAS CONSTANT DISRUPTION IN A CATEGORY?
BLOCKBUSTER, REDBOX, NETFLIX, AMAZON
Didn’t you only sell books?
Didn’t you have aisles filled with
VHS tapes?
Didn’t you used to
only mail me DVDs?
Didn’t you only have
kiosks outside 7-
11?
PROVOCATION #5: WHAT IF GOOGLE, AMAZON, FACEBOOK DECIDED TO ENTER NEW CATEGORIES?
GOOGLE CHROME TV, INSTAFACE, AMAZON JUNGLE
WHAT COULD THIS MEAN TO SMALL BUSINESSES?
Starting a business could get very easy…• Kickstarter / Lending Club• 3D printingNew competitors• Marc Benioff buys Xero?• Bob Parsons buys Wave?
WHAT COULD THIS MEAN FOR CONSUMERS?
Google Wallet, Pay with Gmail…free tax preparation?
Another personal finance competitor emerges: • Personal Capital
SO, WHAT COULD THIS MEAN TO RETAIL?
PROVOCATIVE?
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