planning and promoting an effective conference
DESCRIPTION
Presentation from the CGX emerge 2010 conferenceTRANSCRIPT
April 21-22, 2010 San Antonio, TX
Planning and Promoting an Effective ConferenceCGXSolutions and Automated Graphic SystemsMark Woitaszek and Katie Kriemelmeyer
Follow us on twitter:#cgxemerge
introduction
Mark Woitaszek – CrossMedia Product Manager
Katie Kriemelmeyer – Senior Account Executive
session goals
Leave you with an understanding of the elements of the emerge marketing campaign and how these were created.
•Conception•Phases•Collateral Materials•Q & A
conception of emerge
Step 1 – review available customer data
conception of emerge
Step 2 – create marketing plan
conception of emerge
Step 3 – re-evaluate marketing plan
phase 1 – formal invitation
phase 1 – formal invitation
• Invitation• Schedule• Website
phase 1 – formal invitation
Delivery Methods
- preliminary call / email - hand delivery of the invitation
phase 1 – formal invitation
President’sOnline Registration
phase 1 – formal invitation
Tracking Responses
phase 2 – electronic campaign
phase 2 – electronic campaign
Breakout mailer with PURL
phase 2 – electronic campaign
Reminders
phase 2 – electronic campaign
Microsite
phase 2 – electronic campaign
Auto-Reply Function
phase 2 – electronic campaign
Travel Plans Mailer
phase 2 – electronic campaign
Travel Registration
phase 3 – collateral material
phase 3 – collateral material
Secondary Microsite for Registered Attendees
phase 3 – collateral material
Hotel SMS Messages
Welcome to San Antonio & emerge!
phase 3 – collateral material
Mobile Site
phase 3 – collateral material
Follow-up Survey
phase 3 – collateral material
On-site Materials
&
Emerge Magazine
questions & answers
thank you
Mark WoitaszekProduct Manager, CrossMedia ServicesCGXSolutions713.481.9235 | [email protected]
Katie KriemelmeyerSenior Account ExecutiveAutomated Graphic Systems301.870.0482 | [email protected]
April 21-22, 2010 San Antonio, TX
Planning and Promoting an Effective ConferenceCGXSolutions and Automated Graphic SystemsMark Woitaszek and Katie Kriemelmeyer