planningness 2011: how to activate communities
Post on 17-Oct-2014
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Kat Egan & Ken Habarta's presentation at Planningness 2011. @kategan @khabartaTRANSCRIPT
Personally-motivated WORK is a powerful factor in activating communities"
BankNotes365.com is a labor of love" Adverlism.com is the same way"
Interactive: !prompts people to take an action."
Collaborative: !people are incentivized to work together to achieve a goal. "
“Insanity is doing the same thing over and over again and expecting different results.”"
- Albert Einstein"
People formerly known as customers
Entrepreneurs
Product Designers
Specialists
Developers
Agency Partners
Crea2ve
Planning
Research
INTERESTING"="
“The further the problem was from the solver's expertise, the more likely they were to solve it.”"
- Dr. Karim Lakhani, Innocentive"
Framing your problem differently suggests new people to reach"
How to design housing for the poor" Designers, Architects "
How to get funding for housing the poor"
How to manage construction !of inexpensive housing"
Suppliers, Logistics"
Lawyers, Local Govt"
GAMES are at the heart of the entire value exchange in communications"
Sponsors Prospective Renovators & their trusted
advisors
Designers
Organizer
Attention
Attention
Attention & Feedback
sales
Money, contract
Ideas, stories, inspiration
Design rights
glory
experience
Money
Source: LifeEdited
“More than 50% of P&G’s innovations come from external companies of all sizes and from individual entrepreneurs too.”"
- Bruce Brown , CTO, P&G"
Things to think about"• Reframing problem leads to different
communities"• Understanding GAMES leads to better
participation"• Working outside network gives
interesting solutions""
1. Is there a way to restate the problem?"2. Who will you work with?"3. What do you want them to do?"4. How will you incentivize?"5. How will you organize?"
Asking these questions"
Afterthoughts"• If work comes out of this, how will that be
handled?"• Ownership of idea?"• What about compensation?"
"