plastic surgery content marketing
Post on 14-Sep-2014
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DESCRIPTION
Plastic surgery practices must start implementing content marketing strategies to attract new patients, and to achieve high rankings in google. Content marketing is the "new" SEO! If your content doesn't educate, inform and resonate with your prospects, they will not hire your practice for any procedures. The cosmetic surgeon who provides valuable content in the form of articles (text), video and even audio will dominate their locale. They will be the perceived "authority" on plastic surgery in the area. If you want to implement a high ROI content marketing campaign for your plastic surgery practice, contact us today at 866-620-2646 or visit us at http://www.StrategicMedica.comTRANSCRIPT
PRESENTS
HOW TO GET YOUR CONTENT TO
ENTICE VISITORS TO TAKE ACTION ON YOUR WEBSITE
Mike PedersenFounder, StrategicMedica.comInternet Marketing Strategist For Plastic Surgeons866-620-2646
THE AUTHOR
Wouldn’t you like the woman above to be calling your plastic surgery practice after reading the content on your website?
I have spoken to dozens and dozens of frustrated plastic surgeons regarding their ineffective websites… to help them better understand what they need to do moving forward to fix it.
Tip: Do you check your stats to see how long a visitor stays on your website?
This is a critical number as it tells
you if your content is resonating with your visitor. Find
out how one blogger gets visitors
to stay on his site for over 40 minutes.
Click here to read the blog
So many times I talk with plastic surgeonsand their
content is all about
them and not their reader.
✓x
You’re making a huge mistake if you don’t have a
strategic plan regarding content marketing
for plastic surgeons. A great read to help you
with this isEpic Content
MarketingBy Joe Pulizzi.Click here to read the blog
In the following post I’m going to show you how to make the most of your content,
get your visitors to stick around longer and take action, and create raving fans for
your plastic surgery practice. Ones that will keep coming back, and more importantly tell all their friends.
So what will you get out of
reading this article, and
creating magnetic
content on your own website?
Achieving your goals, whether it be call your practice for a consultation, or sign up for your email content.A dramatic increase in engagementIncreased rankings in google and other search engines.More people coming back to your site and consuming your content.
Lets get on with it!
You Have A Golden Opportunity
I have reviewed hundreds upon
hundreds of plastic surgery
websites, and I can assure you over 90% of them are not getting
it!
This is your opportunity to dominate your locale with strategically written content on
your website that informs,
educates and engages your website visitors.
Every WORD on your website
should be for the… benefit of your
READER…period. If you want to
see it in action, Ryan Hanley has rocked the Insurance world with his excellent content
marketing approach.
When you write new content,
evaluateevery word,
every sentence…to see if it is of
high value to your reader.
Does it connect with them emotionally
?Does it have an
empathetic tone to it? Are you addressing all
their concerns and emotions?
As you go along, if you can say it does, you now
will be viewed as the “authority”
in your marketplace.
According to Hubspot, one of the industries
top content marketing software
companies, 61% of people feel better about a company
that delivers custom content and are more likely to
buy from that company.
Another interesting study by Hubspot
showed, 73% of people prefer to get information
about an organization
through a series of articles rather than
in a traditional advertisement.
As you can see, with the proper content marketing strategy, you can virtually ensure the success of your website…resulting in more scheduled consultations, and ultimately patients.
Your Content Should Answer Your
Patients Most Pressing
Questions
A good theme throughout your
website should be to answer all the
cosmetic surgery questions you’ve ever
heard during a consultation.
Commonly referred to as FAQ’s
or Frequently Asked Questions.
Just imagine all the content you could come up with regarding all the questions for each and every
procedure you do in your practice. You’re talking hundreds if you get really specific with each procedure,
and plan it out strategically.
Every procedure has post op
issues that are critical for
someone to know ahead of time.
Then you’ve got “are you a candidate for… [fill in the blank]?”
That’s another few dozen or so.
It can go on-and-on.I know what you’re thinking…
“there is no way I or my staff has the time to do this huge
undertaking!”
Fear No More
We have the best plastic surgery
content writers on our team. We can take this off your
hands completely.
We will produce, unique (not copied anywhere on the web) and valuable
content your visitors will consume, and more
importantly take action on.
And, equally important, we will promote it on
all social media channels,
and repurpose it, to leverage on many other
authority websites, giving you a wider
spread, and stronger search engine presence.
We will also show you simple
strategies to speed up this
process and still produce
world class plastic surgery content for your website.
If You Want To Go It Alone
If you are either on a tight marketing budget, or
have someone on staff that wants to undertake
this plastic surgery content
marketing strategy, just do a
search in google for content marketing, and you’ll have your hands
full!
Most Marketing Agencies Have It
Wrong! They Don’t Focus On Lifetime Value Of EVERY
Patient “Past And Present.”
Getting new patients is critical, but equally as important is increasing the
lifetime value of each patient; and turning them into
raving fans of your practice. We can help you achieve both to
maximize your ROI.
Click here to schedule yourSTRATEGY SESSION today!