platform interview: facebook for business and all the people that matter to you
TRANSCRIPT
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Facebook for Business All the people that matter to you
Darin Williams, Head of South East Asia
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Darin Williams Head of South East Asia
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REALLY BIG
NUMBERS
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Unprecedented reach
Source: Facebook internal data based on inferred and reported data, June 2013
1.15B people use Facebook
every month around
the world
On average, more than
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Shift to mobile
819M people use Facebook
every month on mobile
On average, more than
Source: Facebook Internal Data based on stated and inferred data, June 2013
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All the people who maGer to you.
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Is that the whole picture?
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Every day. Everywhere.
699M people use
Facebook every day
On average, more than
469M people on mobile
every day
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All the people that maGer... in Asia Pacific
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HONG KONG
In a day, Facebook can reach 1.64 times more people than the circulation of the largest daily newspaper
in Hong Kong
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AUSTRALIA
the viewership of The Voice in 1 day
3X
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Reach your target audience at scale
Source: Facebook internal data based on inferred and reported data, July 2013
89% of internet users in Indonesia
That’s 65M people use Facebook
every month in Indonesia
On average, more than
INDONESIA
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Source: Facebook internal data based on inferred and reported data, July 2013
JAPAN
92% of people who access Facebook in a day access it from mobile
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INDIA
the number of people who use the Delhi metro log into Facebook
everyday on mobile
24X
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What does it mean to marketers?
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Marketing Best Practices
Know the behaviors of your
target audience Be discoverable Measure
the right thing
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