player behaviour by martine spaans
DESCRIPTION
Presentation by Martine Spaans of Ubisoft and FlashGameLicense.com at Mochi London 2011 about player behavior and how to plan for it.TRANSCRIPT
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Player Behaviour Things that you Should know
about Yourself
Mar%ne Spaans – Casual Game Consultancy
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What are You going to Teach Me about Me?
• Eye-‐focus • Reading • Controls • Expecta%on Management • A>en%on Span • User Tes%ng • Por%ng Craze • Some User Videos
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And Who do you Think you Are? • Past: – Managed Content, Game Sites, and Interna%onal Site Rollout
– Specialized in Game Licensing and Content Op%maliza%on
• Present: -‐ Member of the FlashGameLicense Team -‐ Online Marke%ng Manager at Blue Byte/UbisoO (Yay! Play The Se>lers Online! J)
-‐ Providing Casual Game Consultancy
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Eye-‐Focus
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Reading • Concentra%on Problem • Informa%on Overload • Fonts • Icons
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Controls • Fingers and Hand/Eye Coordina%on • Laptops have Touchpads...or a Trackball…
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ExpectaCon Management • How Much Longer!?!? • Levelmap/Progress Slider • Easy/Medium/Hard • Balancing
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AEenCon Span • Dropoff Point • Learning Curve • Repe%%veness • Fair Gameplay • Skip-‐bu>on
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User TesCng • Own Environment • Don’t Say a Thing • No Timeslot • Your Fault, not Theirs • Bad User Experience • Metrics! (www.playtomic.com)
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PorCng Craze • Will your Game be Fun on a small screen? • Gameplay Suitable? • Fingersize a Problem? • Will People Pay for it?
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Your Fans Love You
WHAT THE!?!
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They can be Very Helpful as well • Discover bugs
• User Help
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That’s all! Thanks for your AEenCon!
• Ques%ons?
All Issues Regarding FGL: mar%[email protected]
Casual Game Consultancy: mar%[email protected]
+31 (0)6 18 23 59 85 h>p://www.aston-‐mar%ne.com