Subtle engagement and outright fun: Using gamification to improve

the effectiveness of your international marketing

British Council SIEM ConferenceDecember 2015 – Pete Jenkins

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PLAYFUL LEADERSHIP

Building safe places to failthat encourage creativity,

innovation& learning

Pete Jenkins - July 2016

© GAMIFICATION+ LTD 2015 2

PETE’S CURRENT TITLESFounder – GAMIFICATION+ LTD

Entrepreneur in Residence at University of Brighton

Chair – International Gamification Confederation (GamFed)Researcher in Gamification in HR at CROME (Centre for Research on Management & Employment)Organiser of Brighton Gamification MeetupAmbassador for Worthing & Adur and Brighton & Hove Chambers of Commerce

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Game space

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Created with Haiku Deck

What should a good project manager be doing on a regular

basis?

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12

Source: Charles Jennings

What constraints or scenarios could you

use to learn to manage?

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THANK YOU FOR PLAYING

pete.jenkins@gamificationplus.ukhttp://gamificationplus.uk@gamifiplus @petejenkins

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