playscape: the next big thing is real-time multiplayer games

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Page 1: Playscape: The next big thing is Real-Time Multiplayer Games
Page 2: Playscape: The next big thing is Real-Time Multiplayer Games

BREAD AND OTTO ROHWEDDER

Page 3: Playscape: The next big thing is Real-Time Multiplayer Games

BREAD AND OTTO ROHWEDDER

Page 4: Playscape: The next big thing is Real-Time Multiplayer Games

THE MASS MARKETING COMPLEX

Buy Ads

DistributionSell More

Make a Profit

Page 5: Playscape: The next big thing is Real-Time Multiplayer Games
Page 6: Playscape: The next big thing is Real-Time Multiplayer Games

Choices

Time

Page 7: Playscape: The next big thing is Real-Time Multiplayer Games
Page 8: Playscape: The next big thing is Real-Time Multiplayer Games
Page 9: Playscape: The next big thing is Real-Time Multiplayer Games

Sophisticated

Elegant

XFactor

Young

Sexy.Keep It Simple. Stupid.

Page 10: Playscape: The next big thing is Real-Time Multiplayer Games
Page 11: Playscape: The next big thing is Real-Time Multiplayer Games

THE LAW OF DIFUSION OF INNOVATION

Page 12: Playscape: The next big thing is Real-Time Multiplayer Games

Is your idea remarkable?

Page 13: Playscape: The next big thing is Real-Time Multiplayer Games

99%0.1%1,000,000

Page 14: Playscape: The next big thing is Real-Time Multiplayer Games

THE SECRET

OF

SUCCESS

Page 15: Playscape: The next big thing is Real-Time Multiplayer Games

BUILT FOR SUCCESS.

New type of

Communication

Personal

Multiplayer

Page 16: Playscape: The next big thing is Real-Time Multiplayer Games

IT’S TIME FORREAL TIME MULTIPLAYER.

Page 17: Playscape: The next big thing is Real-Time Multiplayer Games

REAL TIME MULTIPLAYER MARKET OPPORTUNITY

Industry Landscape TechnologyConsumer Maturity

Page 18: Playscape: The next big thing is Real-Time Multiplayer Games

REAL TIME MULTIPLAYER MARKET OPPORTUNITY

• 100 multiplayer games in each eco system

• Created in the last 6 months

• Only a few successes

• Most of the leading publishers are not there yet

• Ecosystems are promoting real-time multiplayer games

Mobile Market Overview

Page 19: Playscape: The next big thing is Real-Time Multiplayer Games

REAL TIME MULTIPLAYER MARKET OPPORTUNITY

• Players accustomed to playing with friends

• Sophisticated players that are looking for customized & personal

experience

• Increasing demand for innovative games

Players Maturity

Page 20: Playscape: The next big thing is Real-Time Multiplayer Games

REAL TIME MULTIPLAYER MARKET OPPORTUNITY

• More powerful devices

• More reliable network communication

• Lower server-side costs (Google Play Game Services, Play)

• Advanced matching solutions available for developers (Google

Play Game Services and Apple’s Game Center and PlayScape)

Technological Barriers are lifted

Page 21: Playscape: The next big thing is Real-Time Multiplayer Games

LOOKING DEEPER

72%

14%

14%

Casual Mid-Core Hardcore

Type

20%

13%

20%

47%

Facebook Limited Facebook G+ No Social

Social Experience

25%

75%

Cross Platform

Yes No

Page 22: Playscape: The next big thing is Real-Time Multiplayer Games
Page 23: Playscape: The next big thing is Real-Time Multiplayer Games

DEVELOPMENT MONETIZATION & OPTIMIZATION

MARKETING

PLAYSCAPE MULTIPLAYER

• Instant Access to +50 million of Concurrent players

• Creating a network of players

• Real time multiplayer engine

• Taking care of network latency & reliability

• Unique matching system

• Monetization Mechanisms

• Real-time monitoring

• New Dashboards

Page 24: Playscape: The next big thing is Real-Time Multiplayer Games

PARTNERSHIPS.

Page 25: Playscape: The next big thing is Real-Time Multiplayer Games

Thank You.

Eyal Rabinovich

VP Marketing, PlayScape

[email protected]

Page 26: Playscape: The next big thing is Real-Time Multiplayer Games