pleasures eau fraiche case study
DESCRIPTION
To launch their latest female fragrance Pleasures eau Fraiche, Estee Lauder Companies went to campuses nationally and gave female students the chance to ‘Lock their Love’, experience the brand as well as a variety of products available from the global cosmetic giant. With a premarketing day on campus as well as supporting media channels, the on campus activation day was a hit! Female students received mini make-overs, had their picture taken with the Pleasures male models, could ‘Lock their Love’ for someone on an ELC Pleasures Love Lock Fence and feel pampered & special thanks to Pleasures eau Fraiche.TRANSCRIPT
PLEASURES EAU FRAICHE
ON CAMPUS2013
TO LAUNCH A NEW FRANGRANCE AND ENGAGE WITH FEMALE STUDENTS ON CAMPUS WE SPOILT THEM WITH MAKEOVERS,
PHOTOSHOOTS WITH GORGEOUS MALE MODELS & THE CHANCE TO LOCK THEIR LOVE.
OH, AND THEY WERE ABLE TO SAMPLE FRANGRANCES. OF COURSE.
PREMARKTING DAY ON CAMPUS – SAMPLING OF FRAGRANCES AND INVITING FEMALE STUDENTS TO THE
FOLLOWING DAYS’ ACTIVATION
ACTIVATION DAY1655 HAPPY FEMALE STUDENTS ENGAGED WITH AND EXPERIENCED
THE BRAND IN THE BEST WAY POSSIBLE
LOCKING THEIR LOVE ON CAMPUS
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