facebook.com/capacityinteractive

@capacityint

source: Accenture Interactive CMO Study for AdWeek July 1, 2014

87%18-29

73%30-49

63%50-64

MediaBistro, Pew

56%65+

% of Internet Users on Facebook

Friends of Fans

Interest Targeting

Lookalikes

Fans , Remarketing

&

CRM

Impressions

1.1 million

1.4 million

Clicks

2,000.2% CTR

27,0002% CTR

Conversions

65$12,000 Revenue

128$23,000 Revenue

-33%

ROI

360%

ROI

Cost

$18,000

$5,000

Plus with Facebook you get:

89,000 Likes, Comments, Shares

1,600 Page Likes

online

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