podcamp ohio 2008 - internal enterprise podcasts
DESCRIPTION
Robin Maiden's presentation to Podcamp Ohio 2008TRANSCRIPT
www.RobinMaiden.com
2
Who are you?
• First time to Podcamp?• Podcasters?• Corp / Enterprise Podcasters?• Twitterers?
www.RobinMaiden.com
3
Who I am
www.RobinMaiden.com
4
What to Expect
• Rules• Definition and Scope• How to
– Sell Concept– Produce It
• Q & A• In the hall
www.RobinMaiden.com
5
Rules
• Rules• Definition• How to
– Sell Concept
– Produce It• Q & A• In the hall
www.RobinMaiden.com
6
Definition & Scope
• Rules• Definition• How to
– Sell Concept
– Produce It• Q & A• In the hall
www.RobinMaiden.com
7
Sell Concept
• Rules• Definition
• How to– Sell
Concept– Produce It
• Q & A• In the hall
www.RobinMaiden.com
8
Sell Concept
• Speak Manager’s Language– ROI– Cost– Opportunity Cost vs. Total Cost– Benefits vs. Features– Risk vs. Reward– Management tool
• Be Persistent• Set up Test Drive• Find Mentor – Relationship -
Trust• Involve everyone
– Legal, Corp. Comm.
• Rules• Definition
• How to– Sell
Concept– Produce It
• Q & A• In the hall
www.RobinMaiden.com
9
Produce It
• Rules• Definition• How to
– Sell Concept
– Produce It• Q & A• In the hall
www.RobinMaiden.com
10
Produce It
• Set up• Recording• Follow-up
• Rules• Definition• How to
– Sell Concept
– Produce It• Q & A• In the hall
www.RobinMaiden.com
11
Produce It
• Set up– Expectations– Equipment– Research
• Recording• Follow-up • Rules
• Definition• How to
– Sell Concept
– Produce It• Q & A• In the hall
www.RobinMaiden.com
12
Produce It
• Set up
• Recording Day– Expectations– Audience– Whiteboard– Requests– Record– Re-do’s– What’s next
• Follow-up
• Rules• Definition• How to
– Sell Concept
– Produce It• Q & A• In the hall
www.RobinMaiden.com
13
Produce It
• Set up• Recording
• Follow-up– Thank You– Draft Edit– Approval– Final Edit– Posting– Link– Do it again?
• Rules• Definition• How to
– Sell Concept
– Produce It• Q & A• In the hall
www.RobinMaiden.com
14
Thanks
• Debba Haupert– Girlfriendology
• Paolo Tosolini– Microsoft – Academy
Mobile
• Dick Pepper– Medtronics
www.RobinMaiden.com
15
Connect
Robin MaidenP.O box 2713Peachtree City, GA 30269404-790-6269
www.DALPilot.com/podcast