podcamp nashville 2013 - "mobile for entrepreneurs" - #pcn13

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Mobile for Entrepreneurs Podcamp Nashville 2013 Bayard Saunders MiiA.com @miiacom

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See video of presentation on YouTube at http://bit.ly/pcn13mobile Presentation for Podcamp Nashville 2013 - "Mobile for Entrepreneurs: Use It or Lose It" aka "Think Global, Act Local" - by Bayard Saunders at Hotel Preston, Nashville, Tennessee - May 4, 2013

TRANSCRIPT

Page 1: Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13

Mobile for Entrepreneurs

Podcamp Nashville 2013Bayard Saunders

MiiA.com@miiacom

Page 2: Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13

Mobile for Entrepreneurs

- How to Think Inside The (Device) Box: Creative & Strategy For Personal Brands and Small Business on Mobile - Beyond Responsive Design: Who is doing it right? What are they doing?

- How to BYO: Simple (mostly FREE!) CMS tips and tricks to build your own mobile websites, produce mobile content for social sharing, create SMS text alerts and business cards, etc.

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Consumers Favor Mobile

Page 4: Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13

Ron's Auto Repair

Ron’s Auto Repair Center of Ames, Iowawww.ronsautorepairames.com● Yodle, a service that helps small businesses with

mobile-optimized websites, listings on Google, Yahoo and Bing maps, and paid-search services across multiple desktop and mobile outlets.

● Using a unique tracking number, Ron’s Auto Repair can tell where calls come from and see how many of them are a direct result of online and mobile marketing spending.

● $9,000 in new sales per month● 23-28 new customers per month, average bill of $326

Page 5: Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13

Pacha Nightclub - pachanyc.com

3 weeks after beginning the 2-3 times per week Club Texting campaign, PACHA amassed a 2,000 person subscriber list. Later that month, Pacha sent 3500 messages to their subscribers for an event. Total attendees resulting from their text campaign: 440 = 12% return.Total Amount PACHA earned::● Door Income: 240 Men Paying $15 Reduced Admission

Each = $3600● Bar Income: 440 attendees average 2 drinks per person

at $10 per drink = $8800● Total Income = $12400Today PACHA has grown their subscriber list to over 6000 members.

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Zanies

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Redbox

Page 8: Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13

Sonic

Page 9: Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13

Opry Mills Mall(Simon Properties)

Page 10: Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13

Tilted Kilt

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Domino's

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Pick a Keyword

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Advertise

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Opt-In

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Send Messages

Page 16: Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13

TextMarks

Page 17: Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13

TextMarks Pricing

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Mogreet

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Mogreet Pricing

Page 20: Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13

Tatango

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Tatango Pricing

Page 22: Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13

Good App, Good Mobile Site

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Conduit

Page 24: Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13

Conduit Pricing

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Mobile Ads

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Follow-up

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TextBusinessCard

Text "BAYARD" to 50500

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http://dooid.me/bayard

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http://dooid.me/bayard

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Bayard [email protected]@gmail.com