the awesome power of content calendars - podcamp nashville

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Sue Anne Reed The Engage Group www.engageyourcause.com PodCamp Nashville @Sue_Anne #pcn14awesome THE AWESOME POWER OF CONTENT CALENDARS

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Slides from the PodCamp Nashville Presentation - The Awesome Power of Content Calendars #pcn14awesome

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Page 1: The Awesome Power of Content Calendars - PodCamp Nashville

Sue Anne ReedThe Engage Group

www.engageyourcause.com

PodCamp Nashville@Sue_Anne

#pcn14awesome

THE AWESOME POWER OF CONTENT CALENDARS

Page 2: The Awesome Power of Content Calendars - PodCamp Nashville

@Sue_anne - #pcn14awesome

Solo-Preneurs Content Folks at Small Businesses / OrganizationsContent Folks at Large Businesses / Organizations

WHO?

Page 3: The Awesome Power of Content Calendars - PodCamp Nashville

@Sue_anne - #pcn14awesome

OrganizationConsistency

Better to post once a week vs Three times one week and nothing the next week

TimingResource Planning Tracking and Reporting

WHY?

Page 4: The Awesome Power of Content Calendars - PodCamp Nashville

@Sue_anne - #pcn14awesome

Content Map

What is the Conte

nt?What are the

Goals?

Audience?

Where?

When?

HOW?

Page 5: The Awesome Power of Content Calendars - PodCamp Nashville

@Sue_anne - #pcn14awesome

Great TemplatesConvince & Convert - http://bit.ly/T92ux9Likeable Google Calendar - bit.ly/1ga0Zc6Lightbox Creative - bit.ly/1lvZJfZ Hubspot - http://bit.ly/1o6Qy7b

HOW?

Page 6: The Awesome Power of Content Calendars - PodCamp Nashville

@Sue_anne - #pcn14awesome

Be Flexible

TIPS

Page 7: The Awesome Power of Content Calendars - PodCamp Nashville

@Sue_anne - #pcn14awesome

Be Adaptable

TIPS

Page 8: The Awesome Power of Content Calendars - PodCamp Nashville

@Sue_anne - #pcn14awesome

Hold in-person meetings if necessarya/b test and track in spreadsheet

TIPS

Page 9: The Awesome Power of Content Calendars - PodCamp Nashville

@Sue_anne - #pcn14awesome

What is the Content? Information about The engage Group’s Involvement at the 2014 Bridge Conference

What are the Goals? Setting up meetings with clients / potential clients at the conference Driving traffic to our PMG / The engage Group Booth Having people attend our session(s) Increasing The Engage Group Visibility within Nonprofit Digital Space

SAMPLE – BRIDGE CONFERENCE

Page 10: The Awesome Power of Content Calendars - PodCamp Nashville

@Sue_anne - #pcn14awesome

AudiencePeople that work at Nonprofits or agencies that serve nonprofits

WhereThe Engage Group Blog TEG Newsletter Facebook Twitter

WhenJune / July / August 2014

SAMPLE – BRIDGE CONFERENCE

Page 11: The Awesome Power of Content Calendars - PodCamp Nashville

@Sue_anne - #pcn14awesome

SAMPLE – BRIDGE CONFERENCE

Page 12: The Awesome Power of Content Calendars - PodCamp Nashville

@Sue_anne - #pcn14awesome

SAMPLE – BRIDGE CONFERENCE

Page 13: The Awesome Power of Content Calendars - PodCamp Nashville

@Sue_anne - #pcn14awesome

The Wilderness Society

Page 14: The Awesome Power of Content Calendars - PodCamp Nashville

@Sue_anne - #pcn14awesome

Jon Acuff BestSelling Authorhttp://acuff.me/

Page 15: The Awesome Power of Content Calendars - PodCamp Nashville

@Sue_anne - #pcn14awesome

Page 16: The Awesome Power of Content Calendars - PodCamp Nashville

@Sue_anne - #pcn14awesome

Page 17: The Awesome Power of Content Calendars - PodCamp Nashville

@Sue_anne - #pcn14awesome

Page 18: The Awesome Power of Content Calendars - PodCamp Nashville

Sue Anne ReedThe Engage Group

www.engageyourcause.comPodCamp Nashville

@Sue_Anne#pcn14awesome

THE AWESOME POWER OF CONTENT CALENDARS