the awesome power of content calendars - podcamp nashville
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Slides from the PodCamp Nashville Presentation - The Awesome Power of Content Calendars #pcn14awesomeTRANSCRIPT
Sue Anne ReedThe Engage Group
www.engageyourcause.com
PodCamp Nashville@Sue_Anne
#pcn14awesome
THE AWESOME POWER OF CONTENT CALENDARS
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Solo-Preneurs Content Folks at Small Businesses / OrganizationsContent Folks at Large Businesses / Organizations
WHO?
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OrganizationConsistency
Better to post once a week vs Three times one week and nothing the next week
TimingResource Planning Tracking and Reporting
WHY?
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Content Map
What is the Conte
nt?What are the
Goals?
Audience?
Where?
When?
HOW?
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Great TemplatesConvince & Convert - http://bit.ly/T92ux9Likeable Google Calendar - bit.ly/1ga0Zc6Lightbox Creative - bit.ly/1lvZJfZ Hubspot - http://bit.ly/1o6Qy7b
HOW?
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Be Flexible
TIPS
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Be Adaptable
TIPS
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Hold in-person meetings if necessarya/b test and track in spreadsheet
TIPS
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What is the Content? Information about The engage Group’s Involvement at the 2014 Bridge Conference
What are the Goals? Setting up meetings with clients / potential clients at the conference Driving traffic to our PMG / The engage Group Booth Having people attend our session(s) Increasing The Engage Group Visibility within Nonprofit Digital Space
SAMPLE – BRIDGE CONFERENCE
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AudiencePeople that work at Nonprofits or agencies that serve nonprofits
WhereThe Engage Group Blog TEG Newsletter Facebook Twitter
WhenJune / July / August 2014
SAMPLE – BRIDGE CONFERENCE
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SAMPLE – BRIDGE CONFERENCE
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SAMPLE – BRIDGE CONFERENCE
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The Wilderness Society
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Jon Acuff BestSelling Authorhttp://acuff.me/
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@Sue_anne - #pcn14awesome
Sue Anne ReedThe Engage Group
www.engageyourcause.comPodCamp Nashville
@Sue_Anne#pcn14awesome
THE AWESOME POWER OF CONTENT CALENDARS