Podcasting and Social Bookmarking at Nature

Joanna Scott Nature Publishing Group

j.scott@nature.com

American Chemical Society27th March 2007

• Podcasting

• Social bookmarking

Nature Podcast

• Launched Oct 2005

• Interviews with scientists and journalists

• iTunes top 100

• 30k downloads

• Sponsorship from BioRad.

• Coming in-house

Direct to computer

RSS feed

Automatic sync

Podcasting

Connotea

• “Social bookmarking”

• Online collaborative reference management for scientists

Open URL

Groups

Export

Why?

• NPG is widely seen as a journal publisher

• But mission is wider than that: we are a science communication, and journals have just been our main talents historically

• Internet opened up new possibilities

• Podcasting and Connotea just two of those possibilities