Direct to consumer (D2C)

Výrobca -> Distribútor -> Predajca -> Spotrebiteľ

Výrobca -> Distribútor -> Predajca -> Spotrebiteľ

Reverse e-commerce

Spotrebiteľ -> Viac spotrebiteľov -> Výrobca

Consumer to business (C2B)

Consumer to consumer (C2C)

„Mesačne si tu vymenia majitelia veci v spoločnej hodnote nad milión eúr.“

Róbert Vereš

„Uber, the world’s largest taxi company, owns no vehicles.

Facebook, the world’s most popular media owner, creates no content.

Alibaba, the most valuable retailer, has no inventory.

And Airbnb, the world’s largest accommodation provider, owns no real estate.

Something interesting is happening.“

Tom Goodwin

Neustále pripojenie k internetu

43% ľudí používa mobil v predajni

15% kontroluje ceny a nakúpi u konkurencie

Push vs. pull marketingOutbound vs. inbound marketing

Push marketing

➡ TV & radio

➡ Online marketing

➡ Direct marketing

➡ Event marketing

➡ Product placement

Push marketing

➡ TV & radio

➡ Online marketing

➡ Direct marketing

➡ Event marketing

➡ Product placement

Pull marketing

Zákazníci si urobia

vlastný prieskum