poftfolio of jane kim

I LIKE PEOPLE WHO HAVE A PULSE AND ARENOT AFRAID TO SHOW IT.

— Stephan Jenkins, musician

portfolio of Jane Kim

© 2012 Jane Kim. All rights reserved.

No Portion of this book may be used or reprodueced in any manner without written consent of Jane Kim. All respective work shown has been appropriately noted identified and credited. Anyo omissions found will be nots and corrected subsequent edition.

Written, designed and produced by Jane Kimemail: [email protected]

Acadmey or Art University79 New Montgomery StreetSan Francisco, CA 94105

School of Graphic Design Department Chair I Mary Scott

PU LSE // selected works of JANE KIM

SELECTED PROJECTS

TABLE OF CONTENTS

>> //


01

06

07

09 10

08

05

03 04

02CLOS DU VAL WINE MICRO-EXPRESSIONS

PANERA BREAD WORLD MARKET REBRAND

GUCCI GOLF BALL FROM CRIES TO WORDS

CHEVRE BLANC ASIANA AIRLINES

DELL’ALPE ITALIAN FOODS IDENTITY

Project // Project //





007–022

085–096

037–048

121–134

147–156

023–036

097–120

049–084

135–146

157–168

School // ACADEMY OF ART UNIVERSITY Passion // GRAPHIC DESIGN Term // FALL 2012

005006

I LIKE PEOPLE WHO HAVE A PULSE AND ARENOT AFRAID TO SHOW IT.

— Stephan Jenkins, musician


THE PULSE

What is Pulse?

The regular throbbing of the arteries, cause by the succe-ssive contractions of the heart, especially as may be felt an artery, as at the wrist. A single pulsation or beat or throb of the wrist. The rhythmic recurrence of strokes, vibrations, or undulations.

Pulse of Jane Kim //

Pulse is something that can describe or express who you are. It’s representation of what you indicate. Sometimes it could be your vibe, mood or spirit that you express natu-rally because it’s something that you can’t fake. It’s what people see in you and what people recognize. This book is my pulse. It expresses what I like, what I am capable of, and the representation of what makes my heart beats. Let me introduce you my PULSE.

School // ACADEMY OF ART UNIVERSITY Passion // GRAPHIC DESIGN Term // FALL 2012

01

— Benjamin Franklin

WINE IS CONS-TANT EVIDENCETHAT GODDESS LOVES US AND LOVES TO SEE US HAPPY.

007008 PU LSE // selected works of JANE KIM

Title // CLOS DU VAL Course // PACKAGE DESIGN 3 Term // FALL 2011 Instructor // TOM MCNULTY01 02 03 04 05 06 07 08 09 10

Project //

Key words //

Deliverables //

Typefaces //

Title //

Instructor //Course // Semester //

Wine Package Rebranding

Goddess / Essential / Classic

1 Special Edition Wine / 2 Classic Wines

Clarendon / Edwardian Script / Perpetua

Clo Du Val

Tom McNultyPackage 3 Fall 2011

CLOS DU VAL

Objective //

The task was to choose an existing wine label to present a face-lift to their packaging, to promote the brand as well as thier brand value. The mid-teir line of wine’s price point is $16-20 range, and also to create the special edition wine that hits the price point of $120 and up.

Solution //

Clos du val produces exceptional wines from the heart of Napa Valley in Califonia, which exemplify timeless and unique style. The core identity is the Three Graces; Splendor, Mirth and Joy, which represents Clos Du Val’s essential element of soul and spirit. Knowing how much The Three Graces are important, it was critical to keep the core value to create evolutionary design. The emblem was created as the main identity of the brand to unify all the elements retaining the heritage, yet simple.


01 02 03 04 05 06 07 08 09 10 Course // PACKAGE DESIGN 3 Term // FALL 2011 Instructor // TOM MCNULTYTitle // CLOS DU VAL

Current Clo Du Val Wine package


Clos Du Val

Napa Valley

LI M ITE D E DITION

R E S E R V E S E R I E S

Blended for style, grace and endurance, winery produces a limited

amount of high quality reserved CabernetSauv ignon,Chardonnay , and Pino t Noir and these wines are the ultimateexpressions of the vintage.Clos Du Val’sl imited reserved wines are except ionallydelectable and handcraf ted with pass ion.

Clos Du Val

R

R

zz 1972

CDV CDV CDV CDV CDV CDV

CABERNET SAUVIG NON

R E S E R V E S E R I E S

Clos Du winery produces a limited amount of high quality reserve wines and it is the ultimate expressions of the vintage.

Clos Du Val R

R

zz2007

Clos Du Val

Napa Valley

CDV CDV CDV CDV CDV

CDV


— Justine Cassell

WE ARE BUILD-ING SYSTEMS THAT CAN TAKE INFORMATION AND EXPRESS IT THROUGH SPEECH, FACIAL EXPRESSION, GESTURE AND POSTURE.

02


01 02 03 04 05 06 07 08 09 10 Course // TYPOGRAPHY 3 Term // SUMMER 2011 Instructor // ARIEL GREYTitle // UN-FAKEABLE

Key words //

Deliverables //

Typefaces //

Project //

Title //


Wine Package Rebranding

Informative / Technology

Promotion Book / Poster / Website / Paper Swatch /

Andale Mono / Synchro /

Un-Fakeable Facial Expressions

Ariel GreyTypography 3 Summer 2011

UN-FAKEABLE

Objective //

The task was to promote one of the Mohawk company’s paper lines called “Backette: Expressions.” The concept was derived from the word “Expression.” The final deliver-ables were the promotion book, poster, paper sample set, and website design.

Solution //

Microexpressions are the underlying expressions that are produced within micro seconds, because it is unforceful. This is new technique that is being used in modern days to analyse some criminal acts, therefore, paper choices and typefaces were determined. The purpose was to educate the viewers, that knowing Micro-expression can prevent them from harm.


— Maya Lin

THE WARMTH IS NOT WHAT MINIMALISTS ARE THOUGHT TO HAVE.

03

Course // IDENTITY 2 Term // FALL 2011 Instructor // ANDREW CAMBOURISTitle // PANERA BREAD01 02 03 04 05 06 07 08 09 10

Key words //

Deliverables //

Typefaces //

Project //

Title //


Existing Company Rebranding

Warmth / Friendly / Genuine

New Identity / Applications

Cooper Black

Panera Bread

Andrew CambourisIdentity 2 Fall 2011

PANERA BREAD

Objective //

The task was to recreate Panera Bread Inc. identity and show case them throughout the applications. The current identity doesn’t have any guideline or rules, it was critical to form a system that is more unified.

Solution //

Three key attributes are warmth, friendly, and genuine. As of current identity does not convey “freshly baked good bread”, bringing the warmth and welcoming symbol was needed. The new identity system has a mascot, which is on the uni-cycle. It represents that Panera’s baker is so much more unique and talented that he can juggle while he bakes. Also having little icons of food represents what they sell as they are turning into more “cafe” business. The whole lock-up system basically represents what this business is about with simple, but strong icons.


Panera Bread

AFTER

BEFORE


Panera Bread3630 S. Geyer Rd. St. Louis, MO 63127

T: (314) 984-1000 F: (314) 909-3300 E: [email protected]

CO-ASSISTANT MANAGER

Emily Meltzer

3630 S. GEYER RD. ST. LOUIS, MO 63127

Panera Bread


3630 S. GEYER RD. ST. LOUIS, MO 63127 TEL: (314) 984-1000 FAX: (314) 909-3300 WWW.PANERABREAD.COM

Panera Bread

Panera Bread

3630 S. GEYER RD. ST. LOUIS, MO 63127 TEL: (314) 984-1000 FAX: (314) 909-3300 WWW.PANERABREAD.COM

December 11, 2011

Professor Edward Milton, Ph.D.Associate ProfessorDepartment of InformaticsIndependence University1500 America BouleverdRaleigh, NC 27601

Dear Professor Milton:

On behalf of the Panera Bread, we would like to recognize and thank you for your valuable assistance with our recent annual conference, held in Boston, in November of this year.

We very much appreciate that you gave freely of your time to assemble and organize the panel on Demys-ti-fying the Major Search Engines. You may be interested to know that the overall conference survey results were very positive, particularly with regard to the panel discussion itself. We recognize that the contribution of that panel was a key event at the conference and will figure prominently into the summary of proceedings which we will publish next month.

For your information, I have attached a few of the comments we received about your panel from the survey of conference participants.

We trust that you enjoyed your time at the conference and we certainly look forward to your participation in next year’s event.

Sincerely,

Bradley MadisonMarketing manager

Panera Bread

Panera Bread


— Jean Houston

AT THE HEIGHTOF LAUGHTER, THE UNIVERSE IS FLUNG INTO KALEIDOSCOPE OF BRAND NEW POSSIBILITIES.

04


Course // PACKAGE DESIGN 4 Term // SPRING 2012 Instructor // MICHAEL OSBORNETitle // WORLD MARKET01 02 03 04 05 06 07 08 09 10


Store Brand //

Store brands are a line of products sold by a retailer under a single marketing identity. They are distinct in that a store brand is managed solely by the retailer for sale in only a specific chain of store. Store-brand tends to have “generic” overall apperance, but it does not mean it has to look cheap, therefore Atlas was created to “modernize” the whole World Market outlook.

Atlas is divided into three different sections of Atlas Food, Home Decor, and Kitchen. Atlas logo is showcased in different colors depend on the section in order to show the variety and enjoyment. Also, it will guide the consumers to the right section with different indications of the colors.

STORE BRAND

25 to 55 Females and Males

Kaleidoscope / Variety / Enjoyable

Food / Home Decor / Kitchen

Varies between $5–60

TARGET AUDIENCE

PRICE RANGE

LINES

ATTRIBUTES


Private Brands //

Private label products or services are typically those manufactured or provided by one company for offer under another company’s brand. They are often positioned as lower cost alternatives to region-al, national or international brands, although these private brands; Crumbs and Galley, are more targeted towards the “premium” quality, rather than being generic.

As of current World Market, it is lacking “modernity”, therefore creating these private labels will grab those who are shopping at Target, Wal-mart, or JCP. These will be displayed as a mini store within a store, which will create varieties inside of World Market.

28 to 45 Females / 5 to 10 Kids

Sweet / Educational / Delightful

Baking goods / Tools


TARGET AUDIENCE

PRICE RANGE

LINES

ATTRIBUTES

30 to 50 Females

Modern / Steel / Simple

Kitchenwares / Accessories


TARGET AUDIENCE

PRICE RANGE

LINES

ATTRIBUTES

PRIVATE BRANDS

Key words //

Deliverables //

Typefaces //

Project //

Title //


World Market Store Brand

Kaleidoscope / Variety / Enjoyable / Affordable

Atlas Fodd / Home Decor / Kitchen

Din Pro / Helvetica Neue / Flama / Trade Gothic

Atlas / The World At Your Finger Tip

Michael OsbornePackage 4 Spring 2012

ATLASObjective //

Give the house brand as well as the private labels their own distinctive look while maintaining an overall cohesive-ness to the entire project. To make the house brand as desirable as the other name brands on the shelves.

Solution //

Three key attributes were variety, enjoyable, and afford-able, and combining those key attributes, we have created the DNA of “Kaleidoscope.” The brand promise of Atlas is “The world at your finger tip.” The main reason why we chose Kaleidoscope is that it follows with the brand promise and it shares many common elements with At-las itself. By holding the Kaleidoscope with two hands, turning it around to different angles and positions, it will produce different shapes, colors, and pattern. Basically, the result you get it completely at your fingertip. We want our consumers to have fun finding their own destination of taste when they are shopping at World Market, just like the excitements that you get when examining a map or looking into a Kaleidoscope. We will guide them to their own destination of effortless choices with affordable price range, yet good quality products that relies on their own fingertips.


FOOD

HOME DECOR

KITCHEN



ATLASAT

atlas

atlas

atlas

ATLAS

atlas

atlas

Atlas

atlas

atlas

atlas

atlas


atlasatlas

atlasatlasatlas atlas


T A B L E L A M P | 2 0 " |

W I T H B R U S H E D N I C K E L B A S E

T A B L E L A M P | 2 0 " |

• ECO FRIENDLY

• CHANGEABLE SHADE

• MODERN DESIGN

• MADE IN USA

WORLD MARKET ENDORSED

C O S T P L U S W O R L D M A R K E T | 2 0 0 4 T H S T R E E T O A K L A N D , C A 9 4 6 0 7 U N I T E D S T A T E S |

c17140C0 76 6 7 5 2 0 4 0 0 9

WORKING WITH ARTISTS AND ICONIC BRANDS, ATLAS HOME DÉCOR HAS

CREATED AN EVER GROWING SELECTION OF FUN, AFFORDABLE, MODERN, AND

RELEVANT 20-INCH TABLE LAMPS.

FEATURES: BRUSHED NICKEL LAMP BASE, WITH RESOLUTION PRINTED SHADE,

HARP AND FINIAL AND ONE COMPACT FLUORESCENT LIGHT BULB.

T A B L E L A M P | 2 0 " | T A B L E L A M P | 2 0 " |

FEATURES:

• BRUSHED NICKEL LAMP BASE

• RESOLUTION PRINTED SHADE

• HARP AND FINIAL

• ONE COMPACT FLUORESCENT LIGHT BULB

WORKING WITH ARTISTS AND ICONIC BRANDS, ATLAS HOME

DÉCOR HAS CREATED AN EVER GROWING SELECTION OF FUN,

AFFORDABLE, AND RELEVANT 20-INCH TABLE LAMPS.

U N I V E R S E W A L L C L O C K | 1 0 " D I A x 1 . 5 5 " D |

• TITANIUM FRAME

• GLASS SURFACE

• AA BATTERY REQUIRED

• MADE IN USA



c17140C0 76 6 7 5 2 0 4 0 1 9 4


CREATED AN EVER GROWING SELECTION OF STYLISH, AFFORDABLE, MODERN,

AND RELEVANT WALL CLOCK DESIGN.

CONTENTS: A TITANIUM FRAME ROUNDED WALL CLOCK [ 10 IN DIA X 1.55 IN D ]

WITH GLASS SURFACE AND WHITE BACKGROUND.

U N I V E R S E W A L L C L O C K

W A L L C L O C K

WORKING WITH ARTISTS

AND ICONIC BRANDS,

ATLAS HOME DÉCOR HAS

CREATED THE EVER

GROWING SELECTION OF

STYLISH, AFFORDABLE,

MODERN, AND RELEVANT

WALL CLOCK DESIGN.

FEATURES:

• TITANIUM FRAME


• GLASS SURFACE

• BLACK BACKGROUND

1 0 " D I A x 1 . 7 5 " D| |

W A L L C L O C K


AND ICONIC BRANDS,


CREATED THE EVER




WALL CLOCK DESIGN.

FEATURES:

• TITANIUM FRAME


• GLASS SURFACE


1 0 " D I A x 1 . 7 5 " D| |

T I T A N I U M F R A M E

G L A S S S U R F A C E

B L A C K B A C K G R O U N D


U N I V E R S E W A L L C L O C K | 1 0 " D I A x 1 . 5 5 " D |

• TITANIUM FRAME

• GLASS SURFACE


• MADE IN USA



c17140C0 76 6 7 5 2 0 4 0 1 9 4


CREATED AN EVER GROWING SELECTION OF STYLISH, AFFORDABLE, MODERN,

AND RELEVANT WALL CLOCK DESIGN.

CONTENTS: A TITANIUM FRAME ROUNDED WALL CLOCK [ 10 IN DIA X 1.55 IN D ]

WITH GLASS SURFACE AND WHITE BACKGROUND.

U N I V E R S E W A L L C L O C K

W A L L C L O C K


AND ICONIC BRANDS,


CREATED THE EVER




WALL CLOCK DESIGN.

FEATURES:

• TITANIUM FRAME


• GLASS SURFACE


1 0 " D I A x 1 . 7 5 " D| |

W A L L C L O C K


AND ICONIC BRANDS,


CREATED THE EVER




WALL CLOCK DESIGN.

FEATURES:

• TITANIUM FRAME


• GLASS SURFACE


1 0 " D I A x 1 . 7 5 " D| |

T I T A N I U M F R A M E

G L A S S S U R F A C E

B L A C K B A C K G R O U N D

Key words //

Deliverables //

Typefaces //

Project //

Title //

World Market Private Label

Sweet / Educational / Delightful

Baking Goods

Market Deco / Neo Sans/ Burst My Bubbles / Din Pro

Crumbs / The Sweetest Way To Learn

CRUMBS

Objective //

Crumbs is the private labels of the World Market, which will target towards the ages between 28 to 45 females who loves to bake. This brand was created to expand the targetconsumers of the World Market.

Solution //

Crumbs brought an idea of baking along with the kids, which will be more educational. Therefore, not only moth-ers will be attracted, but it will expand the target audi-ences to kids as well. Crumbs is all about learning in the sweetest way along with your kids.




GALLEY


Key words //

Deliverables //

Typefaces //

Project //

Title //

World Market Private Label

Craftsmanship / Modern / Steel / Simple

Premium Kitchenwares

Market Deco / Neo Sans/ Burst My Bubbles / Din Pro

Galley / Simplely Done In Minimal Way

Objective //

Galley is the private labels of the World Market, which will target towards the ages between 28 to 50 who love to use simple, yet durable products that does the big job while they are cooking.

Solution //

The term Galley is refer to the design of household kitchenwherein the units are fitted into continuous section. Galleyis all about simple durable product that does the big job. It shows that you don’t need huge and bulky tools to make good food.



05

— Jil Sander

I AM CONVINCEDTHAT THERE CAN BE LUXURY IN SIMPLICITY.

Course // PACKAGE DESIGN 1 Term // SPRING 2010 Instructor // CHRISTINE GEORGETitle // GUCCI GOLF01 02 03 04 05 06 07 08 09 10

Key words //

Deliverables //

Typefaces //

Project //

Title //


Golfball Package Rebranding

Luxur / Black / Chic

1 Men / 1 Women / 1 Junior Sets

Edwardian Script

Gucci Golf Ball

Christine GeorgePackage 1 Spring 2010

GUCCI GOLF BALL

Objective //

The objective was to create three sets of golf balls that are more high end to promote special edition products. Three sets includes Men, Women, and Junior.

Solution //

The objective was to create a high-end edition golf ball, and the research was done throughout the luxury brands.Out of many different luxury brands, Gucci was selectedbecause they constantly make special edition productssuch as, bicycle, golf carrier, gloves, etc. By choosing this brand, it was more believable to include golf ball to their collection. Gucci collections seemed very simple, modern, and contemporary so it was important to transport their look into the new products. The leather material was used to amplify the luxurious look and colors were chosen from their existing color schemes.


— Barry Posner

THE BEST WAY TO GUIDE PEOPLE INTO THE FUTURE IS TO CONNECT WITH THEM DEEPLY IN THE PRESENT.

06


RA B

C D E F G H I J K LM

NO

PQ R S T U V WX Y ZQRabcdefghij

kl

01 02 03 04 05 06 07 08 09 10 Course // TYPOGRAPHY 4 Term // SPRING 2012 Instructor // ARIEL GREYTitle // FROM CRIES TO WORDS

Key words //

Deliverables //

Typefaces //

Project //

Title //


Typeface Promotion

Connection / Language / Communica-

Promotion Book / Specimen / Poster / Website / Kinetic

Clifford / Neue Haas Grotesk

From Cries To Words

Ariel GreyTypography 3 Spring 2012

FROM CRIES TO WORDSObjective //

Design a promotional book and other collateral for the type face from the Font Font” foundary to emphasize the unique selling point of the typeface. Design a promo-tional book and other collateral for a typeface from the foundary to emphasize the unique selling point of the typeface. It is important to show the special characteris-tics of the typeface because the topic and the concept is

derived from the uninque selling points.

Solution //

Clifford was designed by a Japanese designer named Akira Kobayashi. It represents a bridge between the past and the present. From this aspect of the typeface; became some-thing new inspired by the old, the “Communication” was built as the concept. As a human being, we speak in order to communicate, and in order to communicate, we need to know the language, but where did we learn how to speak? It all started as a baby. We learn language even before we were born. This is something that we are born with without knowing. The language as the barrier of connecting the old to the new because what we speak as an adult, is some-thing that was built from the past.


RA B


N O PQ R S T U -

V WX Y ZQRabcdefghijklmno

pqrstu

vwxyzQ

ViBrrra...tiOn.

universal connectionuniversal connection


myfelifford tus 13 fjs adfqnbv fhlz hiuage=d o QRCDEFKLMNOPQRSTUV GH myfelifford tus 13 fjs adfqnbv fhlz hi I QRJ 13 fjs adfqnbv fhlz hiuWV GH myfelifford tus 13 fjs adfqnbv fhlz hiuage=d oX

myfelifford tus 13 fjs adfqnbv fhlz hiuage=d o QRw‘.’




mQRCDEFKLMNOPQRSTUV GH myfelifford tus 13 fjs adfqnbv fhlz hi FKLMNOPQRSTUV fhlz hi I QRJ 13 fjs adfqnbv fhlz hiuWV GH myfelifford tus 13 fjs ad GH myfelifford tus 13 fjs adfqnbvfqnbv QRfhl‘.’







myfelifford tus 13 fjs adfqnbv fhlz hiuage=d o QRw‘.’










Z{ CLIFFORD }

RA B


N O PQ R S T V WX

Y ZQRabcdefghijklmno

pqrstu

vwxyzQ


— Charles de Gaulle

ONLY PERIL CAN BRING FRENCH TOGETHER. ONECAN’T IMPOSE UNITY OUT OF THE BLUE ON A COUNTRY THATHAS 265 KINDS OF CHEESE.

07


Course // PACKAGE DESIGN 2 Term // SP 2011 Instructor // CHRISTINE GEORGETitle // CHEVRE BLANC01 02 03 04 05 06 07 08 09 10

Key words //

Deliverables //

Typefaces //

Project //

Title //

Cheese Package

French / Modern / Classic

1 Special Edition Wine, 2 Classic Wines

Champagne & Limousine / Cambria / Adobe Caslon Pro

Chèvre Blanc

CHÈVRE BLANC

Objective //

The task was to rebrand existing cheese brand or to create a non-existing brand of chesse. The purpose is to show how the design is carried throughout the whole brand de-pend on different packaging.

Solution //

Non-existing brand was created in order to have some fresh approach to ordinary cheese packagings. The brand is called “Chevre Blanc”, meaning the white goat in French. The brand’s main concept is to accentuate the high quality goat cheese that is suppose to be complimenting wines.This brand represents the high quality French cheese that is rich and delicious, which represents the heritage of the Provence of Loire Valley.




08

— Jeff Garcia

WHEN YOU THINKABOUT YOUR HERITAGE, YOU THINK ABOUT TOUGHNESS AND HARD WORK.


Course // IDENTITY 2 Term // FALL 2011 Instructor // ANDREW CAMBOURISTitle // ASIANA AIRLINES01 02 03 04 05 06 07 08 09 10

Key words //

Deliverables //

Typefaces //

Project //

Title //

Existing Company Rebranding

Heritage / Korea / Comfortable

New Identity / Applications / Brand Guideline

AG Book Rounded

Asian Airlines

ASIANA AIRLINES

Objective //

The task was to recreate Asiana Airline’s identity and also create applications that displays how it cooperates with the new identity system.

Solution //

The three key attributes chosen were heritage, global, and Korea. The Asiana Airline has the longest history of KoreanAirlines and it is still remained as powerful airline in Korea. They recently changed their main identity system to follow the parent company, but when it was replaced, it lost the brand’s equity. The solution was to bring back the formalcolor schemes which represents the Korean’s traditionalclothing, but regenerate to express more of modern and simple, since the company is being globalized. To ensure consumers with the expression of “safety”, rounded sans serif was chose as the main typeface, but still remaining the corporate sense.



Andrew CambourisIdentity 2 Fall 2011

Asiana Airlines

AFTER

BEFORE


Asiana Airlines


Asiana Town3530 Wilshire Blvd. Ste. 1700 Los Angeles, CA 90010

T.1-213-365-4500F.1-213-380-1688www.us. f lyasiana.com

Asiana Airlines

E ) m i a c r o f t @ a s i a n a . c o m T ) 2 13 - 3 6 5 - 4 5 0 0 F ) 2 13 - 3 8 0 - 16 8 8

3 5 3 0 W i l s h i r e B l v d . S t e . 17 0 0 L o s A n g e l e s , C A 9 0 0 10

Mia Croft

Marketing Team / Regional Manager

Asiana Airlines


— Cesare Pavese

09 I LOVE PLACESTHAT HAVE ANINCREDIBLEHISTORY. I LOVETHE ITALIAN WAY OF LIFE. I LOVE THE FOOD. I LOVE THE PEOPLE. I LOVE THE ATTITUDES OF ITALIANS.

01 02 03 04 05 06 07 08 09 10 Course // PACKAGE DESIGN 2 Term // SP 2011 Instructor // CHRISTINE GEORGETitle // DELL ‘ALPE

Key words //

Deliverables //

Typefaces //

Project //

Title //

Food Package Rebranding

Italian / Alpe / Handmade / Historic

Food Products / Packing Materials

Copperplate / Rockwell / Jayne Print / Baskerville

Dell ‘Alpe

DELL ‘ALPE

Solution //

The new approach is to give more warmth to the current packaging, which currently expresses cheap design. The quality of the food is good, but the packaging was not delivering the right impression. To amplify the handmade Italian Gourmet food, hand-written typeface was used as well as elements that represents the ticket at the local deli.




Objective //

The assignment was to choose existing deli brand to give face lift to their package design, to expand the value as well as aesthetically pleasing.

— Robert Louis Stevenson

TO BE IDLE REQUIRES A STRONG SENSE OF PERSONAL IDENTITY.

10


01 02 03 04 05 06 07 08 09 10

Clos Du Val

Napa Valley

Panera Bread


Clos Du Val

Napa Valley

Panera Bread

01 02 03 04 05 06 07 08 09 10

01 02 03 04 05 06 07 08 09 10

Loi r e Val l ey

C H È V R E B L A N C


Loi r e Val l ey

C H È V R E B L A N C

01 02 03 04 05 06 07 08 09 10

Asiana Airlines

ORGASMETIC


Asiana Airlines

ORGASMETIC

01 02 03 04 05 06 07 08 09 10

— Jane Kim

I THANK MY MOM FOR HER SUPPORT& UNCONDITIONALLOVE. I THANK GOD FOR WHAT HEHAS GIVEN ME. LASTLY, I THANK MY FRIEND M.K. I WAS SO LUCKY TO HAVE YOU IN MY LIFE.


THANKS TO

Special Thanks to //

I have thank all of the instructors who provided invaluable critiques and advices. What I have learned from all of the courses were worth my life of five years. I specially thank Mary Scott, who had motivated me when I was very close to giving up. I have learn so much from you, I can not thank you enough for your kindness and desire for better design.

I also thank Christine George and Tom McNulty. Package design classes were my favorite courses throughout the whole school year. Lastly, I thank my colleagues Ginger Shiue, Mari Benitez, Tina Park, and Eunna Kim. It was grateful to meet people who have same interest, passion, and goals. I thank you all.

COLOPHONSchool // Academy of Art University, Graphic Design

Course // Portfolio Seminar

Printer // Giant Horse, South San Francisco CA

Instructor // Mary Scott

Photography & Design // Jane Kim

Student // Jane Kim

Title of Book // Pulse

Address // 737 Post St. APT 212 SF, CA 94109

Cover Stock // Finch 100lb Text

Email // [email protected]

Fonts // Bauer Bodoni Bold Italic / Swiss 721 Light

Website // www.janekimgraphics.com

Software // Adobe Creative Suite 6

Book Bindery // The Key Binding & Printing, Oakland CA


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