Political Advertising in the 21st Century

“This time its personal”

What advertising mediums have been good in the past?

• Newspapers• Radio• Public Rallies• TV Ads• Honesty…? NAW!

What has become the most important tool?

No, not Karl Rove…. The INTERNET!

They’re watching…

Everywhere you go online leaves a trail

This allows campaigns to target their ads directly to your interest

Its Cheaper too!Campaigns spend a very small percentage of their budget on internet campaigning. Especially through the use of mediums like:

Its CREEPY!

That’s too bad! Its reality now and politicians aren’t the only ones using this capability. Better be careful what you google next time!

The End