• “Personally I prefer performance videos”• “No in many cases its better when they are not in the video”• “I expect a music video to set the scene in an epic and dramatic way”• “I give emotions out of ten. Ten being the best. Ten. I think sexiness can be a five or a four. I

think a uniqueness another 8 or a 9, I think its very important for a video to be unique.”• “Tends to be on youtube or music channels but I tend to not much music channels as much”• When asked 'do you listen to pop rock' he answered 'Yes I love it! Is really good”• “I am eighteen in a couple of months”• When asked 'do you prefer performance videos, narrative or both? ' The majority of

people we asked said they prefer both• When asked 'what appeals to you when watching music videos' we received the

following answers - “The music itself and if theres an interesting story to the video thats always good”“When the story comes across in the video that matches the lyrics”“I like a lot action scenes that sort of thing”

• When asked 'what does not appeal to you when watching music video' - “Over sexualised dancing its not really necessary and doesn't add anything to the song”“Really fake performance”

• When asked 'Do genre or artist matter when watching a music video' – “Yes because I'am more likely to watch a music video if its music that I actually want to hear”“Sometimes like if you don't like an artist then you wont enjoy the video” “I guess I do expect an artist to be in a video if it is there video”“I like them to be in the video but not play central role”

• When asked 'How do you expect a music video to set the scene' – “A story line but also see clips of the artist” “They do something round the music”“I like it to tell a story from start to finish”

• Emotions – “Emotions are important because a song can be a really emotional thing”“If is all emotional your attached to the song they've done there job right”

• Sexiness – 'Sexiness, that not really that important I think thats just for sales isn't it”“I think thats very important to appal to the younger audience”“Not so important but its nice when there attractive I guess”

• Uniqueness – “I suppose thats pretty important because everyones unique and wants there music to be”“Its good to be unique because then it stays in your head”When asked how they find new music all of the people we questioned said they find music through youtube'