pornhub marketing case studies
TRANSCRIPT
your creative
business partner
we are fst >we are…
individually different but
together we are
inspiringly different
the problem
people don’t talk about porn
(unless they’re creepy)
the currencies of the web:
- links
- social media mentions
- traffic
so how do you get ‘normal people’
and mainstream news outlets
to talk about pornography?
fst // credentials // 2013
www.fstthegroup.com
SFW marketing
PornHub has changed the rules
by making their content ‘SFW’
they make it easier for people to
talk about it in regular social
situations
we looked at some of their creative
but now let’s look at their campaigns
these often rely on data
of the type that can be gathered
in Google Analytics
www.fstthegroup.com
fst // credentials // 2013
Giving America Wood
www.fstthegroup.com
fst // credentials // 2013
Giving America Wood
www.fstthegroup.com
fst // credentials // 2013
www.fstthegroup.com
fst // credentials // 2013
quick quiz
which two social networking sites
allow you to share pornography?
your creative
business partner
we are fst >we are…
individually different but
together we are
inspiringly different