portafolio fernando echeverria
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Muestra de trabajo gráficos.TRANSCRIPT
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HOPE es una organización sin fines de lucro conformada por un grupo de jóvenes universitarios comprometidos con la lucha contra el cáncer infantil en El Salvador
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Manejo Fotográfico y publicitario
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Invitación
Elementos gráficos
Promocionales
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Catálogo Revista Libros
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Catálogo
DENIM: “INDIGO PROFUNDO”Este catálogo forma parte de la Exhibición
Presentada en el Museo de Arte SalvadoreñoMARTE durante el período de octubre 2014.
conten ido> > D i e s e l
> > D i e s e l w o m e n
> > D i e s e l m e n
> > a c c e s o r i o s
> > s e r v i c i o s
> > d i e s e l b l a c k g o l d
> > d i e s e l h o m e
> > # r e b o o t
La firma es una de las compañías internacionales de diseño de jeans, ropa casual y complementos más innovadoras. Presente en más de 80 países con más de 10,000 puntos de venta y al menos 50 tiendas propias. Diesel a revolucionado no solo en la ropa y accesorios, además a colaborado para crear carros, fragancias, Diesel Home que se enfoca en artículos del hogar como lámparas y textíles. Otro elemento importante es la cadena de hoteles con un toque de estilo único inspirados principalmente del Art Deco. Su método de marketing y creación de piezas a sido objeto de estudio y galardones ya que rompe los moldes y a logrado crecer sus ingreso año con año.
Durante comienzos del 2014 Renzo Rosso nombro a Nicola Formichetti como Director artistico de la marca. Nicola a revolucionado dandole su propio estilo de rock and roll a la marca. A realizado piezas coleccionables y a incorporado la visión de la marca uniendo a jóvenes de todos los rincones del mundo a tráves de Tumblr y mostrar sus trabajos, así como participar en campañas para Diesel.
Diesel es una firma italiana de moda, fundada por Renzo Rosso en 1978. La filosofía de la marca es hacer diferente al cliente, y esto se refleja en los diseños modernos, provocativos e impactantes presentados en cada temporada. Una de las claves de sus colecciones es el objetivo de no seguir ninguna moda preestablecida. Innovación y un toque de radicalidad sin perder la atención por los detalles, la calidad de los materiales y las técnicas.
n u e s t r a e m p r e s a
Vestido de mangas cortas, Bolsillos planos en el area del pecho. Proporcina una cinta que se ajusta a tu comodidad.
Tela Stretch; Cuello clásico.Botones al frente para abrir y cerrar. Color único.
Ajuste Regular.
Posee parches y grafícos edicion limitada, Sistema de abertura de
botones. Bolsillos en el pecho.
Abertura por medio de zipper trasero. Bolsillo adicionales a los lados. Ajuste
Regular. Incluye un cinturon
Cuello de botones; Mangas larga. Se cierra completamente por medio de
botones.Color único: negro
Una sola pieza. Se abre por medio de zipper. Posee zippers a ambos lados, y
ebillas métalicas en los hombros
DE-SODREX
DIESEL DENIM MINI DRESSDE-JAQUE
DE-PILATDE-YELE
DE-RAYA
Talla:XS S M L
Talla: 25 26 27 28Talla: S M L XL
Talla: XS S M L
100% Algodón
98% Algodón 2% Elastano98% Algodón 2% Elastano
98% Algodón 2% Elastano70% Poliéster 30% Algodón
2%Elastano 98% Algodón
COD: #W9955
COD: #W3901COD: #W3901
COD: #W3901COD: #W9967
COD: #W4992
Abertura Frontal, cerrado por botones. Skinny fit(apegado al cuerpo). Espalda Decubierta; Estilo clásico de
5 bolsillos.Talla: XS S M L
2%Elastano 98% Algodón
COD: #W4992
DE-RAYA
Una construcción moderna y elementos futuristas dan elegancia a la colección. Cuadros con efecto espejo en el frente y un
zipper invisible en la espalda.
Innovadora y sofisticada capa de cuero con un cuello metalico y detalles metalicos. Zipper en el frente; Bolsillo en la parte superior ademas de un bordado y costuras
perfectas.
Confeccionada con lana y mangas de flanela. Bolsillos lisos, con zipper cada uno. y un zipper en el pecho. Cintillo de
metal para ajuste.
DYSCO-FS LACKER GHITERAN100% Poliester 100% Piel 100% Lana Vírgen
COD: #W4321 COD: #W4345 COD: #W4367Talla: XS S M L Talla: XS S M L Talla: XXS XS S M
Caja rectangular de piel de becerro con detalles metalicos en la parte de enfrente. Posee una correa
para mejor agarre
SOFT-S-580% Piel bovina, 20% Piel de becerro
COD: #W4992
w o m e n
Dusty payne pro spotlight
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R o l l i n g T h e D i c e I n P u e r t o R i c o
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Sex vs . A t l e t ic i sm
Wo u ld yo u d rop i n o n a g r i l ?
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THE WOMEN'S
I S S U E
12South African Gran “Twiggy” Baker is a
downright legend, so when he wrote us a story about how he recently rode the heaviest wave of his life, we couldn’t help but to share.
120Airs are being overscored? Girls
getting paid more than the guys? Dusty on that and his plan to take over the world when that dammed ankle heals.
98Airs are being overscored? Girls
getting paid more than the guys? Dusty on that and his plan to take over the world when that dammed ankle heals.
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110Modern women’s surfing is full of
cute young girls throwing their fins and getting paid well to do it. What else do you want?.
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ED NOTE
FIRST LOOK
LETTERS
TRUE STORIES
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MESS & NOISE
ASK TH EXPERT
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GO THERE
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DEPARTURE
LAST WORDS
11
VOL 14 #7By Chris Coté
I know you get a lot of letter asking for more East Coast love. This is a different; I’m going to demand it! I’m going to slap you in the face with the cod-hard facts why you should include places like Brevard County and other spots in Florida instead of the Bahamas, Puerto Rico, and whatever place you go in the middle of the Caribbean. The first and most prevalent argument is a little more like astronomically huge, homegrown hero by the name of Kelly Slater. I’m sure even you, Mr. Cote, have heard of Kelly Slater. It doesn’t stop there! Brevard County also offer s more huge talent. For example , CJ and Damien Hobgood! Plus ever yone around here surf. Time and time again when we receive Transworld SURF in the mail, We get waves here despite popular we tear open the page looking forjust ounce of the respect and glory we deserve, and time and time again we’re overshadowed by this little Caribbean “hot spots”. Give some love to the East Coast, United State, in particular Florida. belief. Beauty is in the eye of the beholder. So bestow some of your love great and powerful Chris Coté to East Coast Florida some time. PS. I was being facetious when I called you a great and powerful. You’re a surf magazine editor ; you’re not that great or powerful. Unless you succumb to East Coast Florida’s demands.
P.P.S My English teacher told me to take out the slap you in the face sentence. It’s more of a metaphoric slap in the face. I’d never actually slap you in the face. I’m getting graded on this letters.
AUSTIN MCKEEVER-MELBOURNE BEACH, FLORIDA.
If I were your teacher I’d probably give you a C or D+ for this letter. I do appreciate the skillful prose and prose and colorful use of adjectives, but what bring your grade down in my book is you utter lack of originality. You state in your first sentence, “ I know you get a lot of letter asking for more East Coast love”- so if you know I get a lot of letter asking for more “East Coast crybabies, why would you write me yet another letter crying about the East Coast? And do you honestly think I don’t know that Kelly Slater and Damien Hobgood are good surfers? Come on kid. I expect better than this. Try again and tell your teacher that I can handle metaphoric slaps in the face. It’s the physical one that I don’t like
EAST COASTENGLISH ASSIGMENT
“I had to re-post this fellow @redbull team rider @aaroncolton this is heavy!”
Here’s North Carolina boy Brett Barleypunting on the Ring Coast
TransWorld SURF
@tranworldsurf
transworld_surf
11
I’ve noticed a lot of talk in magazines about Kolohe and John John Florence being in some kind of feud and I’m wondering if it’s just magazines making up or if they really do dislike each other? Personally, I think both of them are amazing surfers, and they seem like pretty cool guys. I wonder why the surf magazines would make a big deal out of nothing? Do the guys at the magazines get together and talk about what rivalries to create? Just curious, thanks.MICAHVIA e-mail.
Your article “ Lower is Leaking” was awesome! I love how you are covering important global issues while still making them fun and relatable for us to read. The article was well researched and to the port. It just amazes me that this dangerous 20th century technology hasn’t been shut down yet. Keep on covering this kind of stuff, and ill keep reading-stoked!REBECCAVia- Email
Every time I watch a clip of Julian Wilson, Dane Reynolds, or John John Florence launching huge air, I always wonder if they can pull off the tailgrab. I would assume that it wouldn’t be too crazy. I figure if it’s anything like snowboarding, all they would tail of their board within inches from their backhand. Can some of the best punter in the world throw a stylish tailgrab?NIC SMITHSAN DIEGO, CALIFORNIA.
I see that you have received much hate mail about the “ Destroying Your Favorite Things” article. It seems to me that this is because the majority of surfers are not happy about the negative impact on our oceans and planet that we have as we go through our daily lives (and hopefully most of us try to change our ways as we grow). I would bet that most of your subscribers do not find it amusing to see wastefulness and polluting as something to be glorified in an attempt to sell more units of product. When you defend yourself, your logic seems flawed. If one followed that logic, it would be okay to flick cigarette butts out of the window because Dirty Harry did it in order to make Magnum Force. Didn’t you just publish a “ Surfrider” edition of the mag a few months ago? You should put a “lame” or “no lame” poll on your website regarding the “Destroying Your Favorite Things” spread and publish stats in the next issue. I will give you a shinny new quarter if it gets more “not lame” votes.ROBSAN MARCOS, California.
Funny you should mention that. The Nike Lower Pro was in town last week just as our last issue came out. Our issue came out after Surfing Magazine did their little fictional John/Kolohe rivalry thing, and few other rivalry-based things hit the web. I actually ran into Kolohe and talked to him about the whole deal, and he laughed. Kolohe and John John are friends, and yes, rivals as our article implies. As far as the magazines getting together and doing similar stories, that is true. On a weekly basis, the leaders of the other two big surf mags and I sit in a penthouse office high above downtown LA smoking cigars, petting cats, and plotting out whose careers we’re going to make or break next. Then we strip naked and sit in a sauna complimenting each other-it’s really nice.
Thank you Rebecca. Don’t worry about the dangerous technology. While we write I am simultaneously working on a deathstar that will eradicate all hazardous material on the planet and make the earth better place to live. I’ll let you know when I’m done.
Matt Rockhold used to do tailgrabs that looked so sick! Its been a while since I’ve see a proper one that’s for sure. Hey surfers, gran some tail already!
I actually have the ultimate say on what’s lame and what’s not lame. You can poll 5000 people, and even if they all said it was lame my vote counts double of each of their votes, so I will always win. I don’t have to defend my work or myself. My logic is perfect. If you don’t like to see things on fire, don’t look at it. The pen you used to will eventually end up in a landfill, the paper you used was once a beautiful tree, the mailman who delivered it drove a big carcinogen-spewing truck-you-just-f-ked up the Earth, bro. You shouldn’t have sent this via e-mail, Earth Killer.
VOL 14 #7By: Chris Coté
John John vs. Kolohe
L E A K Y L O W E R S
T A K E A P O L L
T A I L G R A B S ?
Kolohe and John John during the spring break
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Valor $357:00 p.m.
Hotel RealIntercontinental
#001 Afiche
Menores de 30 años $25Mayores de 30 años $35
*De venta en Allianza Francesa de San Salvador
JULIO
7:00 p.m.
Tamaño 12x18 pulgadas
Las asociaciones francesas crean el evento para celebrar y conmemorar el mes de Francia y la fiesta nacional francesa.Se realiza unevento cultural donde se disfrutan diferentes actividades asociadas a la cultura francesa. Las asociaciones invitan al público a un intercambio cultural y disfrutar y conocer más sobre Francia.
Imagen Grádica utiliza para el evento France en FÊte 2015 bajo la temática “Le voyage”, inspirada en la historia fracesa y Julio Verné.
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Cover de Redes SocialesBacking del Evento
Una guía para tripear mundos surreales
Escrito e Ilustrado porRebeca Escobar y Fernando Echeverrí a
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Redes Sociales Medios
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Proyecto Universitario donde se creó la imagen de un evento al igual que los recursos gráficos a utilizar en redes sociales.
Creación de una marca y el plan de Medios.Diseño de elementos gráficos a utilizar en los diferentes medios
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