Given my experience in graphic design, journalism, and advertising, I am uniquely qualified to fill a variety of roles. Having led a newsroom and an advertising oriented creative team, I am comfortable coordinating with others in a creative setting to identify and accomplish goals. During my time as a journalist, I could be counted on for fresh ideas and prospective when approaching news stories and projects. This skill set has served me well in my current role as the director of the Solutions Group, the in-house marketing and advertising agency for The Covington News. Each day we are tasked with creating compelling messages to sell our customer’s brand and products. This includes creating social media strategies, designing ad campaigns, and establishing branding. I am also responsible for CovNews.com and Rockdalenews.com, both awarding winning news websites. For each site I oversee video production, social media strategies, ad management, and customer support. Given my experience in graphic design, journalism, and advertising, I am uniquely qualified to fill a variety of roles. Having led a newsroom and an advertising oriented creative team, I am comfortable coordinating with others in a creative setting to identify and accomplish goals. During my time as a journalist, I could be counted on for fresh ideas and prospective when approaching news stories and projects. This skill set has served me well in my current role as the director of the Solutions Group, the in-house marketing and advertising agency for The Covington News. Each day we are tasked with creating compelling messages to sell our customer’s brand and products. This includes creating social media strategies, designing ad campaigns, and establishing branding. I am also responsible for CovNews.com and Rockdalenews.com, both awarding winning news websites. For each site I oversee video production, social media strategies, ad management, and customer support. Given my experience in graphic design, journalism, and advertising, I am uniquely qualified to fill a variety of roles. Having led a newsroom and an advertising oriented creative team, I am comfortable coordinating with others in a creative setting to identify and accomplish goals. During my time as a journalist, I could be counted on for fresh ideas and prospective when approaching news stories and projects. This skill set has served me well in my current role as the director of the Solutions Group, the in-house marketing and advertising agency for The Covington News. Each day we are tasked with creating compelling messages to sell our customer’s brand and products. This includes creating social media strategies, designing ad campaigns, and establishing branding. I am also responsible for CovNews.com and Rockdalenews.com, both awarding winning news websites. For each site I oversee video production, social media strategies, ad management, and customer support. Given my experience in graphic design, journalism, and advertising, I am uniquely qualified to fill a variety of roles. Having led a newsroom and an advertising oriented creative team, I am comfortable coordinating with others in a creative setting to identify and accomplish goals. During my time as a journalist, I could be counted on for fresh ideas and prospective when approaching news stories and projects. This skill set has served me well in my current role as the director of the Solutions Group, the in-house marketing and advertising agency for The Covington News. Each day we are tasked with creating compelling messages to sell our customer’s brand and products. This includes creating social media strategies, designing ad campaigns, and establishing branding. I am also responsible for CovNews.com and Rockdalenews.com, both awarding winning news websites. For each site I oversee video production, social media strategies, ad management, and customer support. Given my experience in graphic design, journalism, and advertising, I am uniquely qualified to fill a variety of roles. Having led a newsroom and an advertising oriented creative team, I am comfortable coordinating with others in a creative setting to identify and accomplish goals. During my time as a journalist, I could be counted on for fresh ideas and prospective when approaching news stories and projects. This skill set has served me well in my current role as the director of the Solutions Group, the in-house marketing and advertising agency for The Covington News. Each day we are tasked with creating compelling messages to sell our customer’s brand and products. This includes creating social media strategies, designing ad campaigns, and establishing branding. I am also responsible for CovNews.com and Rockdalenews.com, both awarding winning news websites. For each site I oversee video production, social media strategies, ad management, and customer support. Given my experience in graphic design, journalism, and advertising, I am uniquely qualified to fill a variety of roles. Having led a newsroom and an advertising oriented creative team, I am comfortable coordinating with others in a creative setting to identify and accomplish goals. During my time as a journalist, I could be counted on for fresh ideas and prospective when approaching news stories and projects. This skill set has served me well in my current role as the director of the Solutions Group, the in-house marketing and advertising agency for The Covington News. Each day we are tasked with creating compelling messages to sell our customer’s brand and products. This includes creating social media strategies, designing ad campaigns, and establishing branding. I am also responsible for CovNews.com and Rockdalenews.com, both awarding winning news websites. For each site I oversee video production, social media strategies, ad management, and customer support. Given my experience in graphic design, journalism, and advertising, I am uniquely qualified to fill a variety of roles. Having led a newsroom and an advertising oriented creative team, I am comfortable coordinating with others in a creative setting to identify and accomplish goals. During my time as a journalist, I could be counted on for fresh ideas and prospective when approaching news stories and projects. This skill set has served me well in my current role as the director of the Solutions Group, the in-house marketing and advertising agency for The Covington News. Each day we are tasked with creating compelling messages to sell our customer’s brand and products. This includes creating social media strategies, designing ad campaigns, and establishing branding. I am also responsible for CovNews.com and Rockdalenews.com, both awarding winning news websites. For each site I oversee video production, social media strategies, ad management, and customer support. Given my experience in graphic design, journalism, and advertising, I am uniquely qualified to fill a variety of roles. Having led a newsroom and an advertising oriented creative team, I am comfortable coordinating with others in a creative setting to identify and accomplish goals. During my time as a journalist, I could be counted on for fresh ideas and prospective when approaching news stories and projects. This skill set has served me well in my current role as the director of the Solutions Group, the in-house marketing and advertising agency for The Covington News. Each day we are tasked with creating compelling messages to sell our customer’s brand and products. This includes creating social media strategies, designing ad campaigns, and establishing

TYLER SMITHDESIGNPORTFOLIO

saucedlet s get,

www.hotlantawingsconyers.com

HotlantaWingsInstructionsCreate an ad that makes people want to eat wings.

PlacementWeb

Creation NotesThe image was taken at Hotlanta Wings. I later altered the color of the wings and beer to create a more appetizing appearance. I also added a significant amount of “head” to the beer as it was relatively flat.

SolutionsGroup

Creation NotesWe wanted to create something with striking imagery for our in-house ad agency. This was also the first time we premiered our new logo to the public.

InstructionsNone

PlacementMagazine

GinnChevrolet

IntellIgenceis a beautiful thing

$25,235Starting at MSRP

See our full Inventory at getgInn.com

Creation NotesThis series of ads were pretty straight forward. The client knew their current ads were not working and were willing to try something new.

InstructionsCreate a better print advertising strategy for Ginn Chevrolet. To this point, their advertising had been a jumbled mess with an “every car on the lot” mentality.

PlacementNewspaper

works as hard as you doyou need a pickup truck that

$22,195Starting at MSRP

see our full inventory at getginn.com

2013 chevrolet silverado

offers 42 MPGby sacrificing nothing

$16,800Starting at MSRP

see our full inventory at GetGinn.coM

2012 chevrolet cruze eco

GinnChevrolet

Body SoulInstructionsSimply a cluttered mess. Their previous advertising listed every option available. We wanted to replace that with a clearer message.

PlacementNewspaper

Creation NotesThough Body & Soul offers a variety of activities, we opted to focus on Yoga in this initial ad campaign. Subsequent advertising will shift the focus to other areas of the business.

Findyour

innerself

fitness and yoga studio

body& soul3236 Hwy 278 CovingtonCall or text 770-576-5227

to reserve your mat!

&

Amici Italian

PizzaWingsBeerFUn

1116 College Ave Se, Covingtonwww.AmiCi-CAfe.Com

CaféInstructionsNone

PlacementNewspaper

Creation NotesWanted something fun for the summer. We took some cues from the look of their menu and created a simple, fun ad.

AceHardwareInstructionsFocus on grilling.

PlacementWeb

Creation NotesGrills, by themselves, are very uninteresting. So we decided to focus on the food that you cook with the grill.

Grill central

1264 Green StconyerS, Ga

1264 GREEN STCONYERS, GA

BEGINSPARTYWHERE THE

GRILL CENTRAL

1264 GREEN STCONYERS, GA

Covington News

Creation NotesThis ad was actually made for the program for the Dixie Boys World Series which was hosted in Covington, Ga in 2012. Pulled together an image from a past game and pretty apt quote.

InstructionsNone

PlacementProgram

www.covnews.com/photos to buy photos of the dixie boys

When they start the game, they don’t yell, “Work ball.” They say,

“Play ball.”- Willie Stargell,

Hall of Fame member

THE COVINGTON

NEWS

MagnetBottle

give us a shot. we won’t disappoint.

Magnet Bottle Shop4669 Highway 20 SE Conyers • (770) 483-7675

Creation NotesCreated the everything here from scratch. The logo & slogan were mine. The image began as a simple shot on white background until I added texture for effect.

InstructionsNone

PlacementNewspaper