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Magazine

PORTFOLIOCover Design pg. 9 with Designers Bio.

CORD “taking it universal. ”pg.4

December 2010

Welcometomyfirstedition PORTFOLIO MAGAZINE

Inthismagazineyouwillbeabletoseeallmydesignsfrombrandingtowebpagesandsomuchmore.

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Why I Believe in CORDBY: KATHRYN VANCE

Connecting over roots divine (CORD) is about the connection between two countries and two people that may of never meet. With a story that I hope will change the way we view the precious life we have been given.

First I would like to give you a view on some of my beliefs. I believe in standing up for what is right and getting rid of what is wrong. I believe in lending a helping hand whenever it is needed. What I find great is that my family shares simaliar beliefs. We all have even been given the opportunity to travel, some of us to other countries and some to other states. But we all want to lend our helping hands wherever they are needed.

What is great about any opportunity we are given is the stories we get to share when we return home. One of my favorite stories is from when my mom and sister went to Malawi, Africa. They meet this little girl by the name of Chrissy. They shared with us this one story about how Chrissy didn’t want to give back the crayons she had in her hand. So the leaders offered her a piece of candy in exchange for the crayons. Well this little

one was a little to smart to just hand over her crayons right there, so she asked for the piece of candy first. When they handed her the candy she took off in a mad dash around the outside of the building with the candy in one hand and the crayons in the other. By the time the leaders caught up she was smiling from ear to ear with her face was covered is sugary goodness and she still had to hand over the crayons. But this story isonly one of many that shows the adventurous spirit of the sweet little Chrissy. Unfortunately Chrissy was born with AIDS because her mother was a carrier. And at a very young age that disease took her life, but with time she was given on this earth she touched many lives with her smiling face and adventures heart.

Chrissy is not the only child in Africa with AIDS. There are about 2.1 million children with HIV/AIDS still living, that just need that one person to lend them a hand. That one person to finally just speak up and use their vocal CORDS.

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In February of 1740, a great printer’s wife gave birth to a baby boy whose name has gone down in typography history as “the greatest Italian typographer of the 18th century.” This great typographer’s name is none other than Giambattista Bodoni.

As a student Bodoni received the chance to be the apprentice for Propaganda Fide’s Vatican’s printing house; there he was taught many great attributes to his profession. As well as the typo-graphic skills he learned some foreign languages and scripts for countries like Greece, Russia, China, as well as Ulfilas Gothic, Etruscan and Armenian. While working for them: at tweenty-two years of age Bodoni wrote his first book “an Arabic- Coptic missal and the Tibetan alphabet” this book was so magnificent that Bodoni’s masters allowed him to put his name on the work. A few years down the road his master’s were getting older and soon gone which meant they would leave the company to Bodoni. Though Bodoni wasn’t ready to take over: he was still searching for more knowledge about typography. So Bodoni planned to travel to England and work for John Baskerville, unfortunately he came down with malaria which canceled his plans. While he was recovering the Duke Ferdinand of Bourbon- Parma offered him to set up an “independent of commercial interests” printing house.

This Printing house turned into a great achieve-ment for Bodoni. In 1768 Bodoni started six printing presses for his “Stamperia Reala” using typefaces from Pierre his colleague, Bodoni’s own father, and his two brothers all working together as typesetters and printers. Creating the Stamperia Reala helped Bodoni present his own typographical pieces- Fregi e Majuscole (Ornamentation’s and Capitals)- all over Europe. Which lead to the making of the first Manuale Typografico in 1788. This Manuale Typografico contained many verities of typefaces: “100 Roman, 50 Italic and 28 Greek.” Because of Bodonis big success Duke Ferdinand gave Bodoni “Officina Bodoni” which was his very own printing shop.

While running his Printing house Bodoni wrote type books in Greek, Roman and Italian; a few to consider would be Virgil and Tasso’s La Gerusa-lemme liberata. In 1806 at the World Exhibition Bodoni was given the Gold Medal for his Oratio Dominica (Lord’s Prayer). Unfortunately in 1813 Bodoni passed on leaving behind his wife Margherita Dallaglio. Five years after Bodoni’s death Margherita and his technical chief at his printing shop Luigi Orsi continued what Bodoni left behind. They finished some of his French classics like La Fontaine and Racine, as well as the second volume of Manuale Typografico. The first copy of this book was given to the Princess

Giambattista Bodoni

BY: KATHRYN VANCE

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of Parma, Marie Louise. The book =Manuale Typografico= held over 665 different alphabets on all 546 pages including 100 typefaces, 1,300 vignettes and 170 Latin scripts. –Creative Type- said “according to his widow, Bodoni made, corrected and cast over 55,000 matrices in 50 years.” Margherita ran the shop for 20 more years after Bodoni passed on.

Many documentaries on Bodoni called him the same thing: “The King of Printers and the printer of kings” –Creative Type by: Cees de Jong, Alston Purvis, and Friedrich Friedl-. The reason Bodonis type is “fit for a king” would be for the wide range of white space, the gracious spacing between the lines and the creative powering type. When it was all finished Bodoni gave a gift for the future to use. That gift contained 289 typefaces made and cut out by Bodoni himself, the Oratio Dominico, specimen books, and over 1,000 volumes printed, and the two volumes of Manuale Typographic.

I wasn’t sure how I would write about a man that when I first saw his type I thought it was boring. But until I researched it I realized it wasn’t boring at all it was creative and unique. Take this type for instance that I am using for this paper it is called “Bodoni SvtyTwo OS ITC TT-Book” many of the letters would round off on one end and then on the other end it would be a straight serif; also the CAPITAL letters rang from thin to thick lines giving it a very modern look. And the numbers intrigue me on how some of them will extend below the baseline (4 5 6 7 8). Not only has the type proved me wrong but Giambattista Bodoni is a very extraordinary man: His life was full of adventuress and he accomplished so much while doing so. I would say his work is definitely made for royalty.

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