Hello,I’m heather I love to...

be creativel o g o d e s i g n

f o n t s s i m p l i c i t yc l i e n t l i a i s o n

i l l u s t r a t o rw o r k e x p

FOR THE LOVE OF WORDS

FOR THE LOVE OF WORDS

With various types of logos made, those featured here reflect different parts of my experience as a designer.

For the Love of Words is an organisation supported by Leeds Trinity University in which I was given the brief to create a new logo for.

Epitaph relates to my university course, I was working with the established brand and creating a new twist on the logo. The design uses a tattoo effect which relates back to the listeners of the label.

Finally, the singer songwriter logo (used on their album) reflects how I like use a handwritten and flowing appearance.

work in a teamn a t i o n a l t r u s t r e - B r a n d

Who are you?National Tru

st GE

NERA TION

find and follow us!

www.nationaltrust.co.uk/generation

A successful team, we delegated the work and planned our time which was essential in our productivity. Trello, Pinterest and minute meetings were essential in our idea development.

Taking the already successful National Trust Brand and creating a campaign directed at 18-25 year old, we created three main selling points: an individual idea, inclusive and interactive. We call it the NTGeneration. The idea surrounds a checklist we separated interests to create ‘personas’ such as filmy, traveller, history buff etc. These personas have a list tailored with hobby related suggested locations.

The campaign involves a new app which includes an engagement with the park; features including photo frames which uses stills of actors that were filmed at the location; also emoji’s to be unlocked at locations and other ideas related to the personas and related to the target audience.

c o n s i s t e n c y d e l e g a t i o n

c r e a t i v e t h i n k i n gs u p p o r t

p i t c h i n g1 s t c l a s s

be outside my comfort zone

(sometimes)w e B s i t e r e - d e s i g n

u p d a t ec l i e n t l i a i s o n

r e s p o n s i v ec s sh t m l 5

Having been approached with the brief to update the Leeds Bradford Triathlon site, my interests at the time were neither triathlons or the design of the original site.

I found inspiration in the livestrong.org website. Banners, page organisation and more navigation is how the design was focused due to cluttered the design wasbeforehand.

Using hierarchy and white space, the design withheld to the brief. Utilising the great photos and information the original site had, the new design is consistent and in keeping with the club.

The site is responsive which was especially utilised due to feedback from meetings with the LBT committee.

1 s t c l a s s

Start

Display map and animal

Drag and drop

yes

yes

no

no

Congrats

Well Done

Try again

End

Correct Biome?

Last question?

Start

Display map and question

Click area on world map

yes

yes

no

no

Congrats

Next game?

Well Done

Try again

End

Correct Biome?

Last question?

learn new thingsB e r c u l i a r B i o m e s

c s s

j q u e r yg a m e c o n c e p t u x d e s i g n

i l l u s t r a t o rh t m l 5

Creating an interactive science game with the use of CSS animation and jQuery for young pupils was a very unique brief to have. The process has allowed for so many more possibilities in coding.

Centred around Biomes and the trusty tourist viewfinder to take you to the places to learn, the game resolves around progress and engaging games.

1 s t c l a s s

expe imento u t c o l d

I have been editing for a very long time but have only recently started using after effects. The title sequence brief I have has helped me develop my creativity and skills for video editing.

Creating a title sequence for a futuristic ‘cryogenic’ world, my composition uses a cold mood. Using masks, colour grading, key-frame animation and tracking in my work the frames are interesting and coherent with this.

having problems opening the page?*

e d i t i n ga f t e r e f f e c t s d i r e c t i n g

f i l m i n g p h o t o s h o p s t o r y B o a r d i n g

r

*https://www.youtube.com/playlist?list=PLjaTy2hdNRpoJ8ynAh2YGmgRenv5aDd0r

use all my skills

t h e w e a k e r t h a n s

i l l u s t r a t o r m a r k e t i n g

d e v e l o p m e n tp r i n t r e a d y

q u i r k y

p h o t o s h o p

Creating a new album for the artist The Weakerthans was a great opportunity for me to be creative. The brief given showed how digital enhancement and design is important.

Working with brushes and a tablet, the illustrations I created were striking beside the right colour scheme which the marketing material followed well.

1 s t c l a s s

be challenged( B y y o u ) a n d w h a t e v e r y o u

c a n t h r o w a t m e

No physical objects please.