portfolio spencer palmer

8/10/2019 Portfolio Spencer Palmer

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PortfolioSpencer Palmer


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Contact

430 W 5th S Apt 204Rexburg, ID [email protected]


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Table of Contents

Flier

Event Ad

Photo Design

Business Card

Letterhead

Brochure

Web Page

Logos

Montage


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Description:A ier to promote a leadership conference.

Process (Programs, Tools, Skills):First I sketched a few rough draft versions of my ier. I used those to start creating

a ier using Adobe InDesign. After creating a good rough draft I decided to reviseit to create more gestalt within the design I decided to base my design aroundrepetition of the logo theme. I tried to create good ow throughout and a strongfocal point in the title. I also wanted key points of information to stand out.

Message:My goal with this ier is to reach those interested in improving their leadershipabilities, specically recent graduates.

Audience:Recent graduates.

Flier


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GraduationLeadership Conference

Do you want to have the competitive edge in business?

Come learn how at Vouant Communications annual Graduate Leadership Conference. Vouant Communications is devoted to

helping tomorrows leaders gain essential leadership skills in the workplace.

During this dynamic three-day seminar, attendees will meet with top executives of Vouant Communications to discussbreakthrough leadership techniques, while cultivating attributes of leadership that will market to any employer. Conference

is available to graduating seniors.

Registration and more information available at:

http://www.vouantcomm.com/ leaders

Lincoln Convention

Center

October 21

8 a.m. 5 p.m.


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Description:An advertisement inviting the community to participate in an activity to benet thehigh school football team.

Process (Programs, Tools, Skills):This project was done entirely with Microsoft Word. This proved to be a challengebut also provided me with a great learning experience. I was an image that I hadscanned and enlarged. I rst created the background color on the page and thenadded my image. I was able to take out the parts that I didnt want and then createda shape around the outline of the picture. I did this several times until I had severaloverlapping outlines around my picture. Then I added two large circles and theheading and body copy.

Message:The message is encouraging local community members to come and support theirlocal high school football team through a steak feed.

Audience:Community members interested in football. Specically parents and fans alreadyfamiliar with the team.

Event Ad


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Steak Feed

October 28th

-8 m at the Hi h School

$15.00 per plate. Allproceeds will help the

high school football

team purchase new

equipment. Hosted by

the Community Bank.


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Description:This project shows o my ability to use Adobe Photoshop and practice goodphotography skills.

Process (Programs, Tools, Skills):I decided that I wanted to try the complementary color scheme, so I searched forsomething that I thought would play into that. The colors on the Frisbee helpedgive me the idea. I used Adobe Photoshop to edit the picture. My goal was to makeit stand out and be the center of attention. I then used the picture to pick the colorsfor my scheme. I tried to use good alignment and white space throughout thepicture.

Message:The message that this design portrays is of tryouts for a Frisbee team.

Audience:The audience is for college age people interested in trying out for a Frisbee team.

Photo Design


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Description:A business card designed for K and P Painting.

Process (Programs, Tools, Skills):First I picked a color scheme to apply to my design. I then created a logo for thecompany K and P Painting. I did this in Adobe Illustrator. Then I used InDesign tocreate a layout for the and business cards. I then added the logo I had created. Imade sure that I aligned the elements and to use repetition in order to unify thedesign.

Message:K and P Painting company is focused on delivering a high quality service at anaordable price.

Audience:Homeowners who need paint work performed on their home but at a price that they

can aord.

Business Card


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Leroy Parker430 West 5th SouthRexburg, ID [email protected]


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Description:A letterhead designed to be used for K and P Painting.

Process (Programs, Tools, Skills):First I picked a color scheme to apply to my design. I then created a logo for thecompany K and P Painting. I did this in Adobe Illustrator. Then I used InDesign tocreate a layout for the letterhead. I then added the logo I had created. I made surethat I aligned the elements and to use repetition in order to unify the design.

Message:K and P Painting company is focused on delivering a high quality service at anaordable price.

Audience:Homeowners who need paint work performed on their home but at a price thatthey can aord.

Letterhead


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Leroy Parker430 West 5th SouthRexburg, ID 83440208.572.3264

[email protected]


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Description:Duplex printed brochure for a bike touring company.

Process (Programs, Tools, Skills):For this design I created a brand new original logo using Adobe Illustrator. I rstused the pen tool to draw the arrowhead. I then overlayed some text on top of it.Next I used the pen tool to draw a wheel and replaced the o in arrow with thewheel. I then created the arrow that underlines the text of the logo. Then I movedto Adobe InDesign and began to create my basic layout of the brochure. I decided todo a three panel z-fold in my brochure. I created the margins and the gutters for mycolumns. Next I added the background images. For those images I used Photoshopto reduce their opacity slightly. I then added text and images in the dierentcolumns. I used text wrap on one of the images and made sure to use paragraphstyles to make sure that my paragraphs were uniform. After that I added boxesbehind the paragraphs and headings so that the text would be more legible. ThenI lowered the opacity of the boxes. I lled the boxes with the color that I thought

would best contrast with the text. For the text wrap paragraph I used the pen toolto create the box behind it. The last thing I did was touch up the alignment of thedierent elements composing the design.

Message:Promote a company specializing in cross country bike tours.

Audience:Men and women ages 20-55 who are active and interested in the outdoors andadventure.

Brochure


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We oer a varying amount of rental equipment.From bicycles to camping gear to clothing, wehave what you need. Also available are classes toteach you how to use the things that we supply.Some of the topics include bicycle repair andmaintenance, and campground set up.

Equipment

Bike Tours

Ever wanted to take a tour across country on yourbicycle but were unsure of where to start? ArrowBicycle Tours is here to help you get on your bikeand on the road. We oer a great selection of tours allover the country and options to help beginners andveterans alike. As the number one stop for all yourtouring needs, we are here to satisfy.

Beginners

Those new to bike touring might be relievedto nd that there is an easier way to get startedtouring via bike than just doing it on your own.Several of our tours are fully supported withassistance available at every step of the way. Ourguides can help haul your gear around and evenmake sure that you have a comfortable place tostay. Whether it is a nice camping ground or ahotel room, our goal is to make sure you have anexciting and manageable experience.

Experienced Cyclists

Those with a bit more experience would benetfrom the camaraderie that we can oer. Othercyclists of similar experience and skill can be metthrough the tours that we organize on a yearlybasis. Our hands o approach will allow you toexperience the adventure that you desire.

Types of ToursOur tours vary from quickthree day weekend adventuresto longer weekly trips that

traverse entire states. Thelongest that are available aretours across the country.These take several weeks

and require carefulplanning on our partand yours. If youre

looking for a start acomfortable weekendadventure mightbe what youre

interested in.


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Description:A web page that I built using HTML and CSS in order to display a logo that I hadcreated.

Process (Programs, Tools, Skills):For this project I started by creating a logo in Adobe Illustrator. I used the paint toolto create the paintbrushes and then added the company name. Then I created thefoundation and structure for the web page using HTML. The logo image was insertedin the HTML. After that I styled it using CSS.

Message:This web page is meant to display a logo and the process that went into creating it.

Audience:Anyone interested in the process of creating a logo or interested in design work thatI have done.

Web Page


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Description:Three dierent variations of logo for the online hat business Hats28.com.

Process (Programs, Tools, Skills):For this project I used to Adobe Illustrator program. I used the pen tool to draw the

majority of the shapes used in the design. I also used the shape tool as well. When Ihad nished design in three dierent logos, I combined them into one page.

Message:Hats28 a company that sells hats.

Audience:Young men ages 16 to 28 who like to wear the latest styles in hats.

Logos


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Description:A photo montage of a quote by Jacob Riis.

Process (Programs, Tools, Skills):For this project I used Adobe Photoshop. I added a picture that I wanted to use in thebackground. I blurred it so that It would create contrast with the foreground. ThenI added a another image on top of it using a layer mask. I was able to blend themtogether so that they appeared more seamless. Then I added the body copy.

Message:A quote by Jacob Riis that about the importance of hard work and daily eort.

Audience:Those in need of inspiration when faced with a challenge or dicult task.

Montage


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