[portfolio] world wide app | localytics
DESCRIPTION
Localytics wanted to tell a compelling story about the "app-ification" of the World Wide Web via SlideShare. I worked with them over ~6 weeks to craft the story, design the slides, and refine every last pixel. Here's what the client had to say about this project: "From start to finish it was a dream vendor relationship. [Marta] knew exactly what was needed to deliver a showstopping final result, anticipating roadblocks and overcoming them before they presented. We left each meeting with a very clear action item list; there wasn't a single loose end in the whole project. The final deck has become one of our foundational content pieces; it tells a clear, impactful story in the way that only Marta can provide. I'd do it again in a heartbeat!" Check out Localytics' profile & other presentations here: http://slidesha.re/1xWKHIO or visit them on the web at www.localytics.comTRANSCRIPT
MANIFESTOWORLD WIDE WEBthe
HOW TO WIN IN A BRAVE, NEW APP-DRIVEN WORLD.
app!
In 2008, everyone thought apps were a fad. They couldn’t have been more wrong. Apps have become the dominant way we interact with information—and the world.”
Raj Aggarwal, Localytics CEO“
48,000APPS ARE DOWNLOADED FROM
THE APPSTORE EVERY 60 SECONDS.
Mashable, 2014
Statista, October 2013
Jul 08 Jul 09 Jun 10 Jul 11 Jun 12 Oct 13
60
30
15
51.50.01
60BILLION
THE NUMBER OF DOWNLOADS APPLE’S APP STORE REACHED IN <5 YEARS.
DOWNLOADS (in billions)
Apple, 2013
Nielsen, 2014
41APPS ARE INSTALLED ON THE AVERAGE US SMARTPHONE.
Portio Research, March 2013
7.2 BILLION
EARTH’S POPULATION:
4.4 BILLION
THE PROJECTED NUMBER OF APP USERS GLOBALLY, BY THE END OF 2017:
22 MIN.
60.3 MIN. AMOUNT OF TIME PER DAY THE AVERAGE US MOBILE CONSUMER SPENDS WITH APPS.
00:22
The amount of time the average US
mobile consumer spends per day with
apps:
AMOUNT OF TIME PER DAY THE AVERAGE US CONSUMER SPENDS ON THE MOBILE WEB.
Nielsen & Comscore, 2014
Nielsen, 2013
OUR APP-ETITE IS GROWING.
35
70
105
140
2013 2014
Time Spent with AppsTime Spent with Mobile Web
2013 2014
Apple, January 2014
$10 BILLION
!TOTAL APP REVENUE FOR THE APP STORE IN 2013. OVER $1B OF THAT WAS IN DECEMBER ALONE.
ABI Research, March 2013 & Portio Research, March 2013
$92 BILLION PROJECTED GLOBAL APP REVENUE BY 2018.
$27B
2016 2017 2018
$63B
$92B
Gartner, 2014
PROJECTED WORLDWIDE MOBILE AD REVENUE BY 2017.
$42BILLION
$50KDAILY REVENUE EARNED BY MAKE IT RAIN (GAMING APP) FROM ADVERTISING + IN-APP PURCHASES.
VentureBeat, May 2014
Distimo, December 2013
92%
PROPORTION OF REVENUE BASED ON IN-APP PURCHASES IN THE APP STORE IN 2013.
eMarketer, 2013
BRAVE NEW WAYS…of EMERGING MARKETS
where apps are being used in
& the brave new world
let’s not forget
HOUSTON, WE HAVE A PROBLEM.
20 MILLION
THE NUMBER OF RESULTS ON GOOGLE FOR THIS POPULAR SEARCH:
20%THE PERCENTAGE OF USERS WHO ONLY OPEN AN APP ONCE.
Localytics, 2014
60%THE LIKELIHOOD THAT AN APP USER WHO DOESN’T RETURN WITHIN 7 DAYS WILL NEVER RETURN.
Localytics, 2014
Appiterate, November 2013
Forced social logins
Privacy concerns
Intrusive ads
Bad UI/UX
Freezing
Complex registration
Annoying notifications 71%
68%
48%
42%
29%
23%
19%
TOP 7 REASONS WHY PEOPLE UNINSTALL MOBILE APPS*
*AS A % OF ALL RESPONDENTS.
EACH PARTICIPANT MENTIONED
THREE REASONS.
25% THE PERCENT INCREASE OF IN-APP PURCHASES BY LOYAL USERS VS. AVERAGE USERS.
Localytics, 2012
TO WINNING IN THIS BRAVE, NEW APP-DRIVEN WORLD?
SO WHAT’S THE SECRET
APPS THATMAKEROCK!
MAKE ITPERSONAL.
JETSETTER
MAKE IT ENGAGING.
TWO DOTSSWARMUP
MAKE IT BI-DIRECTIONAL.
GOGOBOT
APP-IFIED
WORLD?ARE YOU READY FOR THE
LEARN MORE ABOUT MAKING APPS THAT ROCK:
LOCALYTICS.COM