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GERBERCREATIVE

COLLATERAL TO COLLEGE STUDENTS COLLATERAL TO COLLEGE ENGLISH PROFESSORS

APPLE COMPUTER COLLATERAL PIECES

This small booklet on various ways to use a computer in college, had to be relevant and somewhat irreverent. It was illustrated by Matt Groening, creator of The Simpsons, and launched a very successful autumn semester of sales.

This curriculum guide for English professors demonstrated ways to use a computer in daily class lessons, included testimonials from professors across the country and listed software available for the Mac for many English courses.

CERIDIAN SPEC CREATIVE – WON THE ACCOUNTThe pitch for this Human Resources and Payroll Management company included four business to business print ads, direct mail and a dimensional mailer.The vote among seven decision makers was unanimous and immediate.

PRIVATE LABEL SALT PACKAGE DESIGNCompass Minerals needed a quick turnaround for a private label line of premium salt products in a variety of sizes. They had to stand out on the retail shelf and create an upscale look and feel.

MOTOROLA CAMPAIGNOne of a series of ads for computer chips that were in products from cameras to cars to computers. Concepted, art directed and wrote the headline. Clio finalist.

RED SHOW SHINDIG DIRECT MAIL BOOKLETEvery year Ronald McDonald House Charities stages a fundraising night of fun, silent auctions and dancing, encouraging everyone to wear their red shoes as Ronald wears his red pair. This direct mail invitation high-lights red shoes worn throughout history including Garrison Keillor’s hightops and Dorothy’s ruby slippers.

BED BUG AND DUST MITE INSECTICIDEAt a time when the news media was full of stories about the infestation of bed bugs in hotels around the country, Sprayway needed to spread the word that their product Good Night would kill them. The colored spec in the middle of the two full page ads is a photo of a bed bug, actual size. Wrote all three headlines.

BUSINESS TO BUSINESS AD FOR USSISoftware has no form, so the visual for this USSI product for ATM networks is a James Yang illustration that brings life to the ad, and pays off the headline beautifully.

WAYSIDE WAIFS PRO BONOThe billboard visual plea, above, was simple, clean and really needed no copy. It launched a campaign to help the pet haven raise funds to redo and expand the shelter. The two-color ad, right, briefly explained the need for funds and adoptions.The “Save Our Shelter” billboard was selected for the Communication Arts (CA) Advertising Annual.

THE TERRACES AT BONITA SPRINGS WEBSITEAs designer for this upscale Florida retirement community in their development phases, I was responsible for the design, color scheme, fonts, photo style, all print materials and website template.

I N C O R P O R A T E D

A Compass Minerals Company

W H E E L E R A U D I O

LOGO DESIGNS

THE TERRACES

PRISTIVA

WHEELER AUDIO

SNEAKERS DESIGN

A logo for a remodeled retirement community that included beautiful new landscaping and gardens.

A subsidiary of Compass Minerals, this company makes a line of products for salt water swimming pools.

A well known Kansas City audio studio moved into new suites and needed new business cards, along with a new logo.

An art director and designer neededsome income-supplementing design freelance work early in her advertising career. Thus the name.

WHEN WE WORK IN THIS NECK OF THE WOODS, IT LEAVES OUR COMPETITION A DEEP SHADE OF GREEN.

Milling contractors not only expect high productivity, they demand it. And in the competitive world of paving equipment, there is no better milling machinery than Caterpillar.®

The PM200 offers a choice of cutting widths that will out produce all other machines. And in this landscape, time is money. It also is built with ACERT® Technology, which means fuel economy and lower emissions. So this proven technology builds better roads efficiently and makes turning a profit easier. The result in more green in your pockets and a greener environment. Like all Cat equipment, it’s rugged and dependable.

Whichever Caterpillar fits your needs, we offer the best service, training and support to go with it. A worldwide dealer network second to none leaves our competitors a pretty shade of forest green.We have more Cat Cold Planers to show off at your local Cat Dealer.

www.cat.com

©2010 Caterpillar. CAT, CATERPILLAR, their respective logos, “Caterpillar Yellow” and the POWER EDGE trade dress, as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission. All rights reserved.




JUST ONE LITTLE REASON WE MAKE ROADS SMOOTHER THAN ANYONE ELSE.

WE PULVERIZE, POUND AND PAVE BETTER THAN ANYONE IN THE INDUSTRY.

IT CRUSHES, POUNDS AND PACKS.

THEN WE DO THE SAME TO THE COMPETITION.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam-corper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum.

www.cat.com




www.cat.com




www.cat.com


THIS IS HOW A PAVING CONTRACTOR SEES THE WORLD.




www.cat.com

THE FALLOUT AIN’T PRETTYTHE ANNUAL KICKASS CHILI COOK-OFF

It’s the hottest Chili Cook-off in the state, right here. January 25th.Sign up sheet is at the front desk, so all you need to supply

is a crockpot full of a winning chili recipe, and the guts to serve it. Tums and Beano provided. You’ve been warned.

CAT PAVING SPEC CREATIVE

CERIDIAN SPEC CREATIVE – WON THE ACCOUNT

For 20 years now we’ve helped more senior living communities achieve their goals than any other agency in our field. Here’s to the beginning of a beatuiful relationship. www.glynndevins.com

Success now comes in a convenient wallet size.

I N C O R P O R A T E D

A Compass Minerals Company

W H E E L E R A U D I O

I’m 24. He’s 26.The years roll on, but that never changes.

Step into your dreams.At Redstone.

Are you ready to think differently about retirement living? www.RedstoneLiving.org

Discovery Center: 1959-A Huntington Drive • Alhambra, CA 91801 • 626-270-3800

Redstone is a legacy of California P.E.O. Home, a leading provider of senior residences and healthcare for 75 years. In addition to residential living apartments, Redstone will offer assisted living and memory support suites. City approval is pending and an application has been filed with the California Department of Social Services for approval to accept reservation deposits.

ASSORTED PRINT SAMPLES

Package Design for Compass Minerals Tyson Foodservice Ad

Agency AdRedstone Ad

Ceridian Pitch ads

Tyson POS

Agency Fun Poster

Tyson Foodservice Newsletter

Logo Designs

You say tomato. I say tomato.It would be pretty boring if everyone had the same way of expressing themselves. Or had the same goals, interests or ideas. Because each person is different – and because we sure don’t want to be boring – we offer plenty of choices to help you design a retirement lifestyle that’s just right for you.

Choices in financial plans, apartment locations and layouts, and customizing options. A good selection of menus and venues. Social, cultural, recreational and educational opportunities everywhere you turn. Wide-ranging services and amenities. Dozens of creative and fun ways to stay healthy and strong.

Here’s the thing: At The Terraces, life can be whatever you want it to be. You certainly won’t be giving up any of the things you like about your current lifestyle. You’ll just be enhancing it with more convenience, peace of mind, and free time to express yourself in your own unique way. Now that’s a pretty nice idea, wouldn’t you say? Don’t worry, be happy.

Did you notice we included peace of mind in the description of all the freedom and choices we offer? That’s because it’s a big part of a truly fulfilling retirement lifestyle, and one we take very seriously here at The Terraces.

As a resident of Fresno’s only true continuing care retirement community, you’ll have peace of mind on many fronts. Our one-time entrance fee is 90% refundable if you ever leave The Terraces for any reason. So it’s great estate protection for you and your family. Our monthly service fee is affordable, predictable, and covers just about everything you could want or need.

With our energizing lifestyle, you could easily remain fit as a fiddle from this point on. But if you ever need assisted living, memory support or skilled nursing, you’ll get first-rate, on-site care, provided by people you know and trust. So don’t worry. Be happy. At The Terraces, we’ve got you covered.

Not the kind of souveniryou want to come home with.

Last year, hotels across the country discovered an increase in bed bug problems. And the blood suckers can easily hop into your luggage.

Not the kind of problem you want to take home. Sprayway’s Good Night kills dust mites and bed bugs. And you can get it by going

to www.killthosebloodsuckers.com. Seems kind of simple, doesn’t it?

Simply put, we believe our products are the best in the world. And we think you will, too.TM

It’s funny. I wasn’t an art major in college,but I turned out to be an art major in life.

Become the person you were made to be.At Redstone.

Are you ready to think differently about retirement living? www.RedstoneLiving.org

Discovery Center: 1959-A Huntington Drive • Alhambra, CA 91801 • 626-270-3800

Redstone is a legacy of California P.E.O. Home, a leading provider of senior residences and healthcare for 75 years. In addition to residential living apartments, Redstone will offer assisted living and memory support suites. City approval is pending and an application has been filed with the California Department of Social Services for approval to accept reservation deposits.

Cellular One Consumer Ad

Sprayway Good Night Consumer Ad

GlynnDevins Weekly Newsletter

Overland Park Convention Event Direct Mail

Citgo Gas Pump Topper

Ronald McDonald CharityFundraiser Invitation

The Terraces Sales Brochure

Wayside Waif Save Our Shelter Pro Bono Billboard

Redstone Ad



Blue Bunny AdLearjet Consumer Ad

Lee Denim Day Cause Marketing

USSI B2BApple Professor GuideSafelite AutoGlass Image Brochure Motorola Print

Apple StudentSales Brochure

Blue Bunny Ad

Blue Bunny Outdoor

Milnot Coupon

Tyson Direct Mail

Tyson Foodservice Ad

Tyson Direct Mail Newsletter

Tyson (unbranded) RestaurantTable TentASSORTED FOOD SAMPLES

GERBERCREATIVE

BARBARA GERBER

[email protected]

My strength is a dedication to creating quality work.

Driven to that end with an attention to detail and

a do-what-it-takes positive attitude. A healthy dose of enthusiasm, humor,

great problem-solving ability, strategic conceptual skills and a solid sense of good design goes into my work,

along with a thorough understanding of the power

of effective branding.

Experienced? You bet. From on-strategy concepting and art direction to headline writing for everything from direct mail, print, broadcast, web design to new business pitches, I am at the top of my problem-solving game. I apply my marketing skills with a passion, a collaborative spirit and with a great attitude – a value to any company.

EXPERIENCE GlynnDevins Advertising, Overland Park, Kansas, Senior Art Director Baby boomer and senior marketing projects including John Knox VillageCorporate Communications Group, Overland Park, Kansas, Creative Director Black & Veatch, Baltimore Community Foundation, Stewart Funeral Enterprises Barkley, Kansas City, Missouri, Vice President, Group Creative Director Blue Bunny, Lee Jeans, Learjet, Missouri Lottery, Pearle Vision, Citgo University of Kansas, Lawrence, Kansas, Pro tem Instructor Corporate Identity, Advertising Design Noble & Associates, Springfield, Missouri, Senior Art Director Honeysuckle White Turkey, Tyson Chicken, Jimenez Mexican Products BBDO Advertising, Palo Alto, California, Senior Art Director Apple Computer, Motorola Apple Computer, Creative Services, Cupertino, California, Group Leader K-12 and Higher Education MarketingOther agency experience includes working on these national accounts: Mobay/Bayer Chemical, Hallmark Cards, Pizza Hut, Sprint

AWARDSMy work has been noted in shows from Omaha to San Jose, from Kansas City to San Francisco. National shows that include: New York Art Director’s Annual; One Show, Clio Finalist, and Communication Arts Advertising Annual.

This award winning advertising and design was done for clients like Sprint, Mobay/Bayer Chemical, Hallmark Cards, Pizza Hut, Motorola, Apple Computer, Lee Jeans, Blue Bunny Ice Cream and Wayside Waifs. Awards aside, results are the true success stories. The cause marketing effort for Lee Denim Day has raised millions for breast cancer research, and Blue Bunny posted double-digit volume sales increases three years in a row the years I was assigned to that account.

EDUCATION BFA, University of Nebraska, Design and English majorMilton Glaser Summer Workshop, School of Visual Arts, New YorkTom Monahan Creative Workshop

Additional learning: Marketing courses, Mac classes, presentation seminars, team building and management workshops. Proficiencies: Adobe Creative Suite, Quark, Word and completed Web Design and Social Media courses.

BRAND DEVELOPMENTLOGO & IDENTITY

PRINT ADVERTISINGB2B/B2C

WEB DESIGNDIRECT MAILOUTDOOR

BROADCASTTRAINING VIDEOS

NEW BUSINESS PITCHES

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Documents

business ad

business print ads

new logo

new business cards

thetwocolor ad

red pair

better roads

cat equipment