portfolio.donovan
DESCRIPTION
Social Media Marketing Portfolio - full-service Social Media Management. Laura Donovan runs your Campaign and plans your Strategy, allowing your business to succeed through Social MediaTRANSCRIPT
Company NameBUSINESS PLAN
Social Media Experience 5+ Years Experience Social Media Marketing
Managed Campaigns for over 20 Companies Nationwide
Created in-depth Social Media Marketing Strategies for small and large businesses
Recommend short/long-term goals for Strategies
Monitor analytics for Social Networks and adjust Campaign as necessary
Managed promotions & contests
Executed advertising campaigns
Grew Social Following for greater exposure
Write Social Media Blog for Examiner.com & Business2Community.com
Write Company Blog – IDoFacebook.com
Conducted numerous presentations and workshops
For more examples see www.TheWordPro.com
Mission Statement
The Word Pro’s mission is to ensure that we have the tools, technology, and knowledge to provide successful digital media marketing services and solutions through the proper marketing channels to assist in growing our clients’ online presence, provide brand recognition and reputation management.
Facebook Set-Up & Design of Company Pages
Optimize Pages for Search Engine Optimization (SEO)
Optimize Pages for Facebook Graph Search
Update Pages Daily for Engagement & SEO
Monitor Pages and provide Customer Service
Take Over Management of Existing Business Pages
Start Business Pages & Campaigns from Scratch
Designed Cover Photo
Designed Profile Photo
Coded Custom Tabs – directing Friends to Website and increasing SEO (The Word Pro & The Social Pro)
Newsletter Sign-Up form
Optimized “About Section” for Graph Search & SEO
Daily Updates – Sunday to Saturday
Designed Cover Photo
Designed Profile Photo
Coded Custom Tabs – directing Friends to Website and increasing SEO
Provided Shopping Area to purchase product from Facebook Page
Optimized “About Section”
Daily Updates Sunday to Saturday
Managed Several Promotions & Contests growing Page from 2,000 Friends to over 13,000 Friends
Company Launch into New Territory (established NY Company moving to new area)
Brand New Facebook Account
Designed Cover Photo
Designed Profile Photo
Coded Custom Tabs – directing Friends to Order Form on Website
Coded Custom Tabs – directing Friends to Website Information
Update Daily – Sunday to Saturday
Ran Advertising Campaign to Launch Services in New Area
Designed Cover Photo
Designed Profile Photo
Coded Custom Tab – allowing Friends to access Pinterest Account
Coded Custom Tab – allowing Friends information on Donating Blood & to find a Donation Location
Optimized “About Section”
Daily Updates – Sunday to Saturday
Heavy Event Promotion – Blood Drives
Designed Cover Photo
Designed Profile Photo
Coded Custom Tab – allowing Friends to donate money to this cause
Coded Custom Tab – allowing Friends to purchase emergency kits for their pets
Optimized “About Section”
Update Monday to Friday
Post Updates to Facebook Page daily (typically Sunday-Saturday)
Research Content for Updates
Monitor trending information and post Updates with keyword content & content that will encourage engagement
Promote Updates through Advertising
Monitor Page for Comments & Questions, provide customer service
Provide Branding
Provide Reputation Management
Marketing Campaign
Shared 50 Times
44 People “Liked” the Update (engagement)
Several Comments (engagement)
Over 4,000 People saw this Update
Shared 39Times
Over 3,000 Facebook Users saw this – this Client only had 1,400 Friends on page at the time
Create engaging promotions/contests
Manage advertising
Monitor promotions/contests
Design all artwork & ads
Use third party apps to follow Facebook Guidelines
Contests can include: Photo Contest, Video Contest, Sweepstakes, Instant Win, Quizzes, etc.
Contests can also be run on Twitter & Pinterest
Promotions
Designed Artwork
Coded Custom Tab using third party hosting to follow Guidelines
Sale Promotion with Ad Campaign – Designed to obtain new customers
Successful Campaign – 1 Month = $6,500 Gross Revenue
Designed Artwork
Coded Custom Tab using third party hosting to follow Guidelines
Sweepstakes – Random Drawing
Promotion designed to create engagement and grow following
Give-Away Sweepstakes Promotions run monthly
Set-Up Account & Optimize
Link Twitter feed to Facebook
Find Followers
Update Account with daily Tweets
Post keyword specific (hashtag) Tweets several times weekly
Set-Up Account & Optimize
Verify website
Verify address for Google Maps
Update weekly
Google + Account directly assists Company’s SEO (“crucial” account)
Google +
Set-Up Account & Optimize
Create Boards for Account
Create appealing content
Find Followers
Re-Pin item to generate engagement and branding
Websites
Designed
Hosted
Optimized for Search Engines (SEO)
Websites
Websites
Websites
Blogs
Business2Community.com
Examiner.com (full Press Credentials)
TribLocal (Chicago)
IDoFacebook.com
Contributing Writer
Presentations
• Summer 2009: Presentation to Fox Valley SCORE members• January 13, 2010: Plainfield Lunch ‘n Learn on Social Network Marketing• February 24, 2010: Presentation to WYSK (Plainfield Chamber of Commerce)• March 18, 2010: Presentation to Regional Agents at Nationwide Insurance • April 1, 2010: Presentation to Warrenville Chamber of Commerce• May 6, 2010: Participated as Twitter Expert on Hinsdale Chamber of Commerce
Social Network Seminar• July 14, 2010: Presentation to Hinsdale Chamber of Commerce• January 12, 2011: Presentation at Plainfield Chamber of Commerce• April 7, 2011: Presentation at Plainfield Library on Website Design• April 8, 2011: Panel Members at the Regional meeting of Illinois Council of
Continuing and Higher Education. (ICCHE)• May 25, 2011: First Facebook Marketing Workshop – Sold out!• October 4, 2011: Social Network Marketing Presentation – Hinsdale Chamber of
Commerce• October 13, 2011: Social Network Marketing Presentation – Multi-Chamber Event at
Prairie Bluff Golf Course• November 10, 2011: Social Media Marketing Webinar Panel – University of St.
Francis Business Alumni Network• November 14, 2011: Press Coverage for SES Chicago• November 16, 2011: Social Media Marketing for Business – Business Networking
Group Barrington Chamber of Commerce• April 2012: The Association for Promoting Tourism to Africa, College of DuPage• April 2012: Presentation to Plainfield Referral Group II• May 10, 2012: Presentation to Provena Mercy Medical Center• September 6, 2012: Plainfield Chamber/Library – Pinterest for Business…and Fun!• May 2, 2013: Plainfield Strictly Business – Facebook Updates & Changes• May 15, 2013: Plainfield Library – Pinterest for Fun• May 21, 2013: DeVry Institute for Technology – Social Media & Your Job Search• October 17, 2013: DeVry Institute for Technology – Social Media & Your Job Search
Social Platforms
Companies We Have Worked With
Laura M. DonovanPresident/CMOThe Word Pro
[email protected](630) 362-4538
www.TheWordPro.comwww.SocialMediaMarketing-Help.com
www.IDoFacebook.comwww.Facebook.com/TheWordPro
www.Twitter.com/TheWordProwww.Twitter.com/LauraDonovan
www.LinkedIn.com/in/LauraDonovan www.Pinterest.com/LDono1
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