portfolios in business strategy

Portfolios in Business Strategy

Ana Espada | João Castro | Pedro Pinto

Intellectual Property

Objectives by filing patents

• Near-term competitive protection• Design freedom• Litigation avoidance• Basis to establish alliances

Portfolios in Business StrategyIntellectual Property

What is a patent portfolio?

• Collection of innovative ideas for whose use the company has been granted a legal monopoly on the product or process to be commercialized without fear of imitation

• (goes against IP objective of sharing knowledge with community!! It’s there but you can’t use it! What’s it’s worth then?)


Dimensions of the portfolio

• Technologies• Strategic objectives and intent• Strategic use• Value• Income and Cost


Possible uses of IP

• Business Strategy:– Broadly Business Strategy– Narrowly Business Strategy


Possible uses of IP

• Strategic intent:– Exclusivity– Blocking– Complementary Protection– Design Freedom and litigation avoidance– Basis for alliances

• Strategic use:– Offensive use– Defensive use– Negotiation– Enhance the Technological Image of the firm


Possible uses of IP

• Patent-Generating• Company Size• Budget


Exemplo - Xerox

0

500

1000

1500

2000

2500

Agricu

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Med

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Physic

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Spray

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Work

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Handl

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Org

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Dyes,

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Bioch

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Mea

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instr

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Opt

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Compu

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calc

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Info

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stor

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Basic

elec

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Basic

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Electr

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portfolios in business strategy

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